Member News

Business leaders in Suffolk have heard how levels of mental illness in the workplace have reached an all-time high as employees re-adjust to the post-Covid working environment. The Larking Gowen Summer Business Breakfast was held on Tuesday, at Milsoms Kesgrave Hall, near Ipswich. Guest speaker, occupational health specialist, Hilary Horton, told guests that many employees were still “in Covid mode” and were struggling to adjust to returning to the workplace. “The World Health Organisation has predicted that by 2030 depression will be the leading cause of disease burden globally. This has been compounded by Covid and will have a huge impact on employers,” she said. She went on to explain that, while workers should take some of the burden of responsibility for their own wellbeing, employers must create an atmosphere of trust and integrity where employees feel psychologically safe. “A lot of people need help and care coming out of the pandemic. It’s made them question their role at work and their life more generally. I ask them, do you get something out of work? Are you valued and respected? Are you having a purposeful day?” She said many of the questions she asks are about the individual’s attitude towards their job, sleep patterns and general health. “Foster a situation of wellness in the office. Create an atmosphere of appreciation. You’ve got to make your employees feel welcome and make the workplace fun. You’ve also got to look after yourself as a leader,” she added. Hilary began her career, at the age of 18, as a nurse in the NHS, and worked up the healthcare career ladder to become a matron. From there, she spent six years with the prison service, working at Holloway Prison, in London. After joining the RAF, initially as a reserve officer, she was called up as a regular and served in the Iraq War in 2002 as a Flight Lieutenant Nursing Officer, later gaining promotion to Squadron Leader. In 2011, Hilary founded Enspirita, in Lowestsoft, where she is Clinical Service Director. Enspirita, is a top UK workplace health and wellbeing provider, specialising in health promotion, physical and psychological health, motivational speaking and complex care management. Ian Fitch, Partner at Larking Gowen, said, “Hilary is one of the most widely experienced professionals in her field, and she brought the whole subject of occupational health into sharp perspective. As we emerge from the pandemic, looking after ourselves and others around us is as important for life as it is in running a business. It was a fascinating and timely presentation which gave us all a lot to think about.”

This September, 23 employees from Norwich based Architectural practice, LSI Architects, will be taking on the National 3 Peaks Challenge to raise money for mental health charity Mind. The National 3 Peaks Challenge is a fast-paced and physically challenging adventure that will see Team LSI Architects trek a total of 26 miles and climb a combined height of 3000m as they take on the three highest peaks within each of England, Wales and Scotland. The team are hoping to raise a combined total of £20,000. At 978m Scafell Pike is the tallest mountain in England; Snowdon is the tallest in Wales at 1085m and Ben Nevis, at 1345m, is the tallest in Scotland and the tallest of the three mountains. The team will set off from Glen Nevis, Scotland, at 5am on the 10th September to climb Ben Nevis, the highest mountain in the British Isles. It will take approximately 6 hours to reach the summit where the team will be hoping for a clear day to enjoy views that can stretch for over 100 miles before a transfer over to the Lake District to climb Scafell Pike. After a night time descent of Scafell Pike, there will be no time to hang around as another transfer will take the team to Snowdonia to complete the final leg of the challenge. A final push to climb Mount Snowdon can, weather permitting, be rewarded with some of the most extensive views in Britain, across four kingdoms, 24 counties, 29 lakes and 17 islands. Ben Goode, CEO at LSI Architects said “LSI Architects have been working alongside Mind since 2016 to raise the profile of mental health and wellbeing in the workplace and become a more open and supportive organisation. “The National 3 Peaks is considered one of Britain’s toughest outdoor challenges and offers us a fantastic opportunity to show Mind our sincere appreciation for helping to make LSI Architects the best Employer in the UK for Workplace Wellbeing according to the latest Workplace Wellbeing Index.” The team will be completing training walks in various locations across Norfolk as the challenge approached. Mind provides advice and support to empower anyone experiencing a mental health problem. For more information about Mind’s work or to find out how you can get involved in other ways, please go to: mind.org.uk Link to the Just Giving page: https://www.justgiving.com/team/LSIArchitects

 Firms from across the UK, Ireland and EMEA region, attended the PrimeGlobal 2022 Business Leadership Forum to discuss the current economic challenges businesses are facing. With the UK economy shrinking and inflation hitting a multi-decade high, UK businesses are facing unprecedented challenges over the next 12 months, the PrimeGlobal 2022 Business Leadership Forum heard. Firms from across the UK, Ireland and EMEA region, attended the Forum, bringing together over 140 delegates from among PrimeGlobal’s 308 member firms. Julie Grimmer, Managing Partner at Larking Gowen, said, “This event has brought together likeminded firms and has produced some powerful thought leadership. It’s highlighted important challenges including economic fallout and talent acquisition, which face not just the accountancy sector but the business community as a whole.” Speaking at the accountancy association’s UK Forum, Alex Brandreth, Chief Investment Officer at Luna Investment Management, said, “It’s expected that UK interest rates will be around 2% towards the end of 2022/early 2023.” “Another key point to consider when thinking about current high inflation levels, is that we’re comparing prices to a year ago, which was a largely inactive period because of restrictions being in place.” Commenting on the economic impacts, John Atkins, Partner at Larking Gowen, said, “The well-publicised cost of living crisis is affecting us all, whether it be our businesses, or personally. Inflation is currently running at around 9% with over 50% of this being driven by energy prices. With the UK being a net importer, and heavily reliant on several third parties, mitigation against this is a very difficult in the short-term.” He felt some optimism, however, with economic rebounds to unprecedented one-off events historically happening within 12-18 months. “The key unknown to the recovery time is how long the terrible events, currently ongoing in Ukraine, will continue, and what impact this will have on soaring energy prices. “The economic uncertainty and supply chain issues are putting a huge strain on cashflow making it important now, more than ever, to plan for the future and get advice from a trusted source,” he said. PrimeGlobal is an international association representing independent accounting and business advisory firms, with 308 member firms in over 100 countries. The conference, which was held at INNSIDE by Melia, in Manchester, from 7-9 June, covered key topics such as the benefits of a socially responsible business strategy, collaborative working, and technological insights. Delegates heard how accountancy practices must develop their working methods and business focus to be able to face the challenges of a changing economic environment.

We recently had the pleasure of working with business coach Wendy Richards to update her brand assets.

The brief

After a long career coaching and mentoring others and as an established author, Wendy wanted a brand uplift to bring her business identity bang up-to-date. We re-worked her logo, colour palette, fonts and image style to create a distinguished look.

Her brand needed to attract medical professionals and small business owners – her main target audiences, so we rocked the blue and white palette and leaned heavily on Wendy’s strong personal brand.

The starting point

Wendy would admit that her current logo was starting to look a bit dated, as were her pitch materials and website. We liked the colour scheme, but the whole brand needed a lift.

What we did: logo development

This included a set of logos including landscape, square, white background, coloured background, transparent background and favicon

Social media headers

Presentation deck template Business card design

Postcard designs

Letterheads Email signature Although we didn’t redesign Wendy’s website (below), the new branding we created was used by her web designer. We think it looks fabulous!   Wendy said:

“I absolutely love my new branding. I was able to easily use the brand assets to update my website, social media and pitch info. I would recommend Nurture Marketing to any company looking to update their brand.”

Want help with your brand?

Check out our brand services and launch offers.

Find out more about Wendy Richards Coaching

Visit www.wendyrichards.online

Accountancy training firm First Intuition has released the findings from its most recent salary survey of employers of accountants. The Accountancy Salary Guide collected data from First Intuition’s clients in May 2022 and monitors average salaries paid to trainee and qualified accountants in East Anglia. It also looks at non-salary rewards and benefits, and recent experiences of recruitment and retention. Some key findings from the data include:

• 92% of employers plan to increase their salaries over the next 12 months
• 64% of employers are finding it difficult to recruit new staff
• 29% of employers are finding it difficult to retain new staff
• East Anglia has seen an average salary increase of 4.6% across all levels of accounting since 2021
• 49% of employers say it has been more challenging to retain staff since COVID restrictions have eased
• 60% of employers are finding it difficult to retain newly qualified accountants
• Recruitment is the biggest resourcing issue facing employers in both practice and industry
• Accountants working in industry are paid 13.8% more than those in practice
• 45% of employers expect to increase recruitment levels between May 2022 and May 2023

The report reveals that average salaries have increased at all levels of accounting across East Anglia since 2021. Of all the locations surveyed, Peterborough has experienced the highest percentage change in average salary with an 11.3% increase from 2021, whilst the category that has seen the greatest increase is Newly Qualified ACCA, CIMA or ICAEW staff with their pay jumping by 6.8% from 2021. Employers expect salaries to rise further by 2023 with 92% of employers saying they plan to increase their salaries further over the next 12 months. The report suggests that these salary increases are likely to have been driven by a competitive labour market and employers needing to be more attractive to potential candidates. The data found that recruitment is the biggest resourcing issue facing employers in practice and industry. 64% of employers surveyed said they were finding it difficult to recruit new staff. Furthermore, 49% of employers say it has been more challenging to retain staff since COVID restrictions have eased, with 60% of respondents saying they are finding it most difficult to retain newly qualified staff. Those working in practice are finding staff retention more of an issue than those in industry. First Intuition Chief Executive Gareth John commented “the 2022 Accountancy Salary Guide for East Anglia gives some hard data on the challenges many employers will be currently suffering. I am sure many of our clients will find the results report really useful in ensuring that their employer value proposition stays relevant and competitive.”    First Intuition hope to continue to monitor average salaries year on year, not only to offer guidance and information but to track change. You can download the full East Anglia Accountancy Salary Guide 2022 here: https://www.firstintuition.co.uk/fihub/accountancy-salary-guide/.    

Summary: AI is taking the world by storm and Alix Rübsaam is here to show us how to harness algorithms for good and make them work for your business, and improve your life! Tech expert Alix Rübsaam explains how to make algorithms work for you not against you, in life and business. Whether it’s putting adverts into your Facebook feed for items you recently Google searched, or helping to filter out applicants for a job you’re advertising, based on the key words in their CV, algorithms are everywhere. They affect us all, sometimes even when we least expect it! The trick is to arm yourself with knowledge; learn more about how they work, why they can be forces for good, not just bad, and how they can be good for business. Alix is Head of Curriculum and Expertise at Singularity Education Group, and lets us in on how brand reputation can easily be harmed by bad algorithms. She shares how businesses need to look for blind spots within the system and consider all variables, case studying recruitment in particular. They discuss Data Feminism; the impact of GDPR legislation on marketing and sales; why complacency with tech evolution is dangerous; and the importance of keeping a human eye on the process of developing new AI. Alix is a great example of how curiosity can get you a long way – and how that’s enough to get you where you want to be. Go where the friction is; that’s where the interesting things are happening. Her insight into the future of AI and her predications for a Ready Player One style world are fascinating. Her passions and career have been diverse, and she blasts onto the podcast with the force of the Terminator itself! It’s not to be missed. For show notes, how to get in touch with the podcast team and to listen to the podcast, click below. Listen here!

Greater Anglia is advising people to only travel if absolutely necessary and expect severe disruption as national rail strikes – should they go ahead – are set to heavily reduce train services next week The RMT union is holding three 24-hour strikes on Tuesday 21, Thursday 23 and Saturday 25 June, with members of the train drivers union ASLEF also striking on Thursday 23 June – affecting all Greater Anglia services. The industrial action includes Network Rail signallers who are members of the RMT union. If the strikes go ahead, the train company will not be running any services on its regional and branch lines, while a very limited service will operate on some routes to and from London Liverpool Street for part of the day. Services running will only operate from 7.30am, with the last trains finishing their journeys by 6.30pm. The full strike day timetables should be available on the Greater Anglia website from Friday 17 June. Anyone who has pre-booked tickets to travel on strike days can change them, use them to travel on the day before or up to two days after their original travel date, or apply for a refund by going back to their original retailer. There will be no services running on the following routes on Tuesday 21, Thursday 23 and Saturday 25 June:

• Between Norwich and Cambridge/Stansted Airport, Sheringham, Lowestoft and Great Yarmouth
• Between Ipswich and Cambridge, Peterborough, Felixstowe and Lowestoft
• Between Marks Tey and Sudbury
• All other branch lines: Hertford East to Broxbourne, Braintree to Witham, Southminster to Wickford, Harwich Town to Manningtree, Clacton/Walton-on-the-Naze to Colchester, Colchester Town to Colchester, Meridian Water to Stratford.

A very limited and much reduced service – with fewer trains running and so fewer seats available – will run starting at 7.30am and finishing at 6.30pm on the following routes:

• Norwich to London Liverpool Street intercity service – one train an hour, with first and last trains from Norwich to Liverpool Street at 08.00 and 16.00, and first and last trains from Liverpool Street to Norwich at 08.30 and 16.30.
• Colchester to London Liverpool Street stopping service – one stopping train an hour plus one intercity service an hour, with the first and last stopping services from Colchester to London Liverpool Street at 07.30 and 16.25 and from London Liverpool Street to Colchester at 08.00 and 17.00.
• Southend Victoria to London Liverpool Street – two trains an hour with first and last trains from Southend Victoria to London Liverpool Street at 07.30 and 17.13, and from London Liverpool Street to Southend Victoria at 07.47 and 17.30.
• Stansted Express Stansted Airport to London Liverpool Street – two trains an hour (reducing to one train an hour on Thursday 23 June, when train drivers are also on strike), with first and last trains from Stansted Airport to London Liverpool Street at 07.42 and 17.12 and from London Liverpool Street to Stansted Airport at 08.10 and 17.40
• Cambridge to London Liverpool Street – one train an hour with some possible further alterations on Thursday 23 June, when train drivers are also on strike, with the first trains from Cambridge to London Liverpool Street at 08.20 and 16.20 and from Cambridge North to London Liverpool Street at 09.13 and 16.13. First and last trains from Liverpool Street to Cambridge/Cambridge North at 08.25 and 16.25/15.25.

The 24-hour strikes will also have a knock-on effect on services on days immediately before and after the days when industrial action is taking place, so customers are advised to check before they travel on Monday 20, Wednesday 22, Friday 24 and Sunday 26 June. Jamie Burles, Greater Anglia managing director, said: “Please only travel if it’s absolutely necessary on Tuesday, Thursday and Saturday when strikes are due to take place. “If you do travel, you should expect severe disruption, so plan ahead and make alternative arrangements to travel if you can. Please also check travel times for any journeys planned for the days before and after any strike action. “We are very sorry for the inconvenience caused to customers by this industrial action.” More information about how industrial action will affect rail journeys and how to apply for ticket changes or refunds are available on the Greater Anglia website.

Norwich-based Legal Technology specialists Tiger Eye are finding new ways to raise vital funds for the local community. The IT firm, based at The Henderson Business Centre, offered staff a chance to win an extra day’s holiday by purchasing tickets for a charity raffle draw. To add to the raffle’s appeal, the holiday up for grabs was the 21^st of June (the Summer Solstice) which is the longest day of the year. The raffle raised over £100, with all proceeds donated to Norfolk and Waveney Mind, Tiger Eye’s charity of the year. Alex Wilson, a Technical Analyst from Tiger Eye’s Project Delivery Team, won the raffle and plans to spend the day off in Norwich. Alex added: “I plan to spend my extra day of holiday with an old colleague and Liam from my team. We’ll be shunning the lovely sunshine by attempting to escape a virtual reality escape room, eating burgers or sushi, and venturing to Retro Replay arcade in Castle Quarter.” This unique fundraising event features as part of Tiger Eye’s overall fundraising scheme for the year, with other events including tea and scones for the Jubilee and various other office activities. In January, Tiger Eye were pleased to announce Norfolk and Waveney Mind as their charity of the year for 2022 following a company-wide selection process. Julie Wilson, Admin Services Director at Tiger Eye, added: “It has been a pleasure to find new and unique ways to fundraise for Norfolk and Waveney Mind, and we are delighted to make an impact in our community. As a business, we aim to create an environment where staff feel able to talk openly about mental health, and we highly value the crucial work of Norfolk and Waveney Mind in our area.” Norfolk and Waveney Mind support those within the community with their mental health and wellbeing from prevention support to crisis support. The charity offers an extensive range of mental health services, along with associated training, advice, and information, working to reduce the stigma associated with mental health, support people in recovery, and champion better services for all. Whilst part of the Mind network, Norfolk and Waveney Mind are an independent charity who raise their own funds.

A talented songwriter who penned a charity single in memory of his friend who committed suicide has described the process as “humbling and heart-warming”. Callum Robb, from Norfolk indie-rock band Red Wine Talk, wrote The Deep Blue Sea Between Us about pal Connor Clark. The 18-year-old was training at the Royal Marine Commando Training Centre, in Devon, but took his own life on 12th June, 2021. Callum, 25, decided to glean a positive from the harrowing situation and wrote the single to raise funds for East Anglia’s Children’s Hospices (EACH). His lyrics were penned after attending Connor’s celebration of life ceremony – a gathering held at Crusaders Rugby Club, in Norwich. The single was released last December and, in the six months since, it has raised £1,300 for EACH, which supports families and cares for children and young people with life-threatening conditions across Norfolk, Suffolk, Cambridgeshire and Essex. Callum, who plays the guitar, said: “I remember being at the ceremony and everyone in attendance knew and loved Connor. “It’s a bitterly sobering moment when you find yourself looking around at childhood friends in tears, mourning a friend who has died at the age of just 18. “The rawness, emotion and love protrude through in the lyrics and it’s humbling and heart-warming to witness the joy it’s brought to so many people, especially Connor’s mum, dad and brother, Tracy, Andy and Alex. “It’s great to know it’ll always be there in our collective experiences and can be listened to in a moment of reflection. “For me, the song brings some context to the grief and, looking back on what we produced, fills me with pride.” The Deep Blue Sea Between Us, mixed and mastered by producer Tom Joy, is described as an ambient ten-minute track and Red Wine Talk were invited to perform it in front of the BBC Look East cameras. Connor’s parents were listening for the first time, adding to the emotion of the moment, and it was followed by an interview about the impact of suicide on families left behind. “We also performed The Deep Blue Sea Between Us live for the first time, and in its entirety, as an encore at our last headline gig at Epic Studios, in Norwich, on 11th March,” added Callum. “Playing it to a 300-strong crowd was amazing and I was fighting tears, playing through the instrumentals, especially as Tracy had made her way to the front to take it all in.” Since the release of the song and the BBC report, members of the band have been approached by people struggling with their own mental health. “The song was meant to bring Tracy, Andy and Alex some joy and spread awareness around mental health,” said Callum. “However, even if one person feels empowered to talk to their mates about how they’re struggling then it’s been a success in our eyes.” Callum and his bandmates recorded their single in a studio in November. It was then mixed and mastered for release on all streaming platforms and CD. The band were delighted to raise so much for EACH. Callum said: “It’s a superb achievement and a lasting legacy of Connor’s kindness. “He was a good friend of the band and I know he would have loved us to support an amazing charity like EACH. “Reaching this fundraising milestone is amazing and a much-needed positive distraction from the first anniversary of his suicide. “It seemed fitting to hand over the money around this date. “Despite the sadness of the anniversary, we thought it would help reignite the all-important conversation surrounding young male suicide. “EACH helped us germinate the idea and let it blossom into what it’s become and we know the donations will be put to very good use. “We’re very grateful for the support.” A special cheque presentation recently took place at EACH’s office near The Nook hospice, in Framingham Earl. Norfolk community fundraiser Tim Jenkins said: “The last year must have been such an emotional time for the boys and I can’t begin to imagine how they’ve been feeling since last June. “However, to have raised such a wonderful amount deserves all the praise we can offer. “We’re very grateful and this money will help us continue providing our vital care services across Norfolk and East Anglia.” Callum’s bandmates are singer Ed Brookes, 23, guitarist and saxophonist Fred Clements, 21, drummer Adam Smith, 21, and bassist Kain McBarron, 21. Callum, Ed and Adam are based in Norwich while Fred and Kain live in Great Yarmouth. Red Wine Talk have played at the Latitude Festival and are well known on Norwich’s indie scene, since surfacing in 2018. To make a donation and support the fundraising single, head to https://www.justgiving.com/fundraising/redwinetalk Pictured from left to right are Kain, Fred, Tracy (Connor’s mum), Andy (Connor’s dad), Callum and Ed. Unfortunately, Adam was not able to make the cheque presentation. Pictures: Perfect Pose Photography

Above: A Sunflower Lanyard Credit: Greater Anglia Greater Anglia is continuing to support the Hidden Disabilities Sunflower Lanyard scheme so that passengers with non-visible disabilities can get the help they need when travelling. Stocks of the Sunflower lanyards and ID cards are available to passengers who need them at main staffed stations. The lanyard and ID card feature a sunflower on a green background to signal to others that the holder may have a disability that is not immediately obvious, such as learning difficulties, mental health as well as mobility, speech, visual or hearing impairments. Paul White from Hidden Disabilities Sunflower said: “Living with a hidden disability can make daily life more demanding for many people, but it can be difficult for others to recognise, acknowledge or understand the challenges that they face. “The Hidden Disabilities Sunflower helps by discreetly indicating to people including staff and colleagues that those who choose to wear it, have a hidden disability and may need additional support, help or a little more time.” Greater Anglia’s Accessibility Manager, Rebecca Richardson, said, “We’re delighted to continue our support of this initiative to help our staff recognise that customers may have different access needs when they travel with us which may not be immediately obvious. Our new trains offer a significant improvement in terms of accessibility and we are striving to improve accessibility in all other parts of the customer journey including web access and information provision. The sunflower was chosen as the symbol for the scheme as it suggests happiness, positivity, strength as well as growth and confidence. It is a universally recognised flower as well as being gender-neutral. It intends to allow everyone with hidden disabilities to choose to be visible when they want to be. Since its launch in 2016, it has now been adopted globally by major airports and venues and in the UK, by many supermarkets, railway and coach stations, leisure facilities, the NHS, a number of police, fire and ambulance services, and an increasing number of small and large businesses and organisations.

This article looks at why you need to monitor your website’s performance and how to do it. Once your website is live you will need to track its performance to see if it’s achieving the goals you’ve set for it. If not you will need to identify what changes you need to make to improve it. Here is the essential website data you need to track for your website. To do this you will need to have analytics software such as Google Analytics on your website. We recommend that you track these stats either weekly or monthly depending on your online marketing activity and volume of traffic. 1. Website conversions We always recommend that you set up measurable conversions for your website such as sales, enquiries, downloads. Conversions are easy to set up in Google Analytics, find out how. As well as tracking how many conversions have been achieved also track what sources they are coming from (Search, Paid Ads, Social Media) so you can see what online marketing channels are working best for you. Typical Goal data from Google Analytics 2. Website visits Always a popular stat with web managers but you need to track both returning visits and new visits. If one of your website goals is to generate sales and leads, then new visits should represent most of your traffic. Visitor stats from Google Analytics 3. Traffic sources You need to know where your website traffic is coming from to measure the performance of your online marketing e.g., SEO, PPC, Social Media, Email Marketing. Google Analytics will show you most of this data and you can add Campaigns to measure email marketing and other tactics. Sources should also be measured against conversions to see what tactics work best. Tracking visitor types using Google Analytics Dashboard 4. Mobile traffic For many websites most of their traffic comes from mobile devices. We recommend you regularly track what percentage of your visitors are using desktop, tablet, and mobile phone devices. If a large proportion of your website visits are from mobiles and these visitors have a high bounce rate* and a low page duration time, then you carry out a review of your website on mobile devices to see why it has poor engagement. Mobile visitor stats using Google Analytics 5. User experience You will need to know what pages on your website are the most popular. Also track what type of visitor they are popular with eg new versus returning visitors. Google Analytics will show you bounce rates* and time spent on pages so you can identify which pages may need improving by analysing content, navigation, page speed etc. A high bounce rate is not necessarily bad, for example, Contact Us pages generally have high bounce rates as people find the information they need and leave. However a high bounce rate for your home page does need to be addressed. Contact Us pages often have a low “Time on Page” 6. Keywords For most websites traffic from search is their main source and being able to track what keywords people use to find your website is an essential performance indicator for measuring search engine optimisation. Unfortunately, Google Analytics hides the most popular keywords used to find your site. However, add your website to Google Search Console and this will show you all the search queries that your website appears for and what numbers of clicks each search query gets. If you are using Google Ads campaigns to drive traffic to your website, then you can track what keywords are working well in the campaigns. It is also useful to track keyword trends to identify seasonal trends (See Google Trends). For example if your keywords spike at a certain time this helps you plan online marketing campaigns to target more potential customers in that period. Below is the keyword trend for the keyword “Greece holidays” in 2013 that shows two distinct peaks in December and then May to July. 7. Search engine rankings A key indicator to track search engine optimisation performance is monitoring the ranking of your website for your priority keywords. Generally your website needs to be on page 1 to generate any sizeable traffic and being in the top 5 is where you want to be. SEMrush Dashboard There are several tools that will help you track search engine rankings with SEMrush being one of the best. Apart from rankings, SEMrush will also track keyword performance, seo issues on your website and backlinks. 8. Website usability Regular checks to see if everything on your website works as it should do is essential as you may have errors on your website that you are unaware of that could be losing you visitors. We recommend producing a checklist to cover essential usability issues such as links, accessibility, content quality, page speed etc. Tools such as Google Search Console will identify potential problems for your website. Finally… Don’t forget that monitoring your website regularly is vital and use these measures as a guide. You may want to add more depending on the nature of your business /organisation. * The “Bounce Rate” is an internet marketing term and refers to the percentage of people who visit a page and then leave without visiting any other pages. Google says the average bounce rate is between 40%-60%.

Are you feeling a bit isolated or uninspired still working from home? Would you be more productive and creative in a friendly and supportive community? Now could not be a better time to take that next step with us. Sign-up for one of our licences for your own dedicated desk, which includes 24/7, 365 days a year access to your desk within our Enterprise Area and use of shared facilities. When joining our community of enterprising companies, you can register your company at our established and highly respected business address. A small number of desks are currently available on easy-in-easy-out licence terms. No fixed periods required, just a month’s notice to end any agreement. Tenants benefit from privileged access to a range of meeting rooms and event space, a dedicated wi-fi platform, post-handling, an in-house café, business development workshops and social events and more. Bespoke IT networking provision also available. All for just £175 + VAT a month. We’re currently offering free use of a hot-desk as a trial, for anyone interested to ‘try before they buy’ and sign up for a more permanent desk. Amoros Ruhumliza, a tenant in the building says: ‘The Enterprise Centre is a very friendly working environment and the support from the staff is first-class. They understand the challenges that small businesses face and take a flexible approach. I could never ask for better!’ Get in touch with The Enterprise Centre team anytime via theenterprisecentre.tenancy@uea.ac.uk or 01603 591366 to find out more or arrange a free day hot-desk trial.’