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How to use Email Marketing to get Back to Business after COVID-19

The coronavirus has impacted businesses everywhere, but as the UK starts to re-emerge from lockdown, it’s time to look to the future.

Your organisation may have continued to trade during the lockdown, or perhaps you had to close your doors until the Government started to ease restrictions. Either way now is the time to use email marketing to let your customers know that you are back and ready to do business.

Our Smart Messenger team have been busy talking to clients about how to use our email marketing system to reach out to their customers. Initially, the most important message you can send is either ‘We’re back in business’ or ‘We’ve never been away’.

Right now, as people remain in lockdown, and many of us are still working from home, your target audience is online more than ever. When you use email marketing to reach them, it’s the most efficient way to ensure they read what you have to say.

But once you’ve delivered the ‘back to business’ message, where do you go next?

Using an email marketing platform like Smart Messenger, you can share content with your target audience that is helpful and informative.

To help you, we’ve put together a Smart Messenger blog that gives you a guide to the sort of content you need to share with your email list right now. The most important thing? Show your company cares by producing helpful and informative content that is genuinely useful and valuable.

You can read the full Smart Messenger blog post, we hope it’s a useful guide for your business during this challenging time.  

If you want to know more about how to use email marketing to get back to business after COVID-19, please feel free to get in touch on 01603 858250 – we’ll be happy to help.

Redundancy support available for companies and staff!

Are you affected by COVID-19, either as a business or an individual employee and are facing the risk of redundancy? If you are in this situation, Steadfast Training may be able to support you through FULLY FUNDED training to upskill and get prepared for the challenges ahead.

Our Skills Support for the Workforce (SSW) programme supports companies of any size based in Norfolk, as well as employees from the age of 16.  We can also support individuals, who are at risk of redundancy or have been made redundant within the last 3 months.

In light of the COVID-19 pandemic, all of our training options is currently being offered remotely and course registrations and support delivery will need to be arranged on a case-by-case basis.

To find out more, please visit – https://www.steadfasttraining.co.uk/SkillsSupportWorkforce.asp or contact us directly at SSW@steadfasttraining.co.uk.

Freebridge Community Housing unveil proposed plans for final phases of Hillington Square project

Freebridge Community Housing unveil proposed plans for final phases of Hillington Square project

Freebridge Community Housing have today unveiled their proposed plans for the final phases to the Hillington Square regeneration project, following the successful completion of the first four phases at Millfleet Court, Valentine Place, Colby Court and Eldridge Court.

The unveiling of the plans begins a month-long period of consultation with the community before they are submitted to the Borough Council for planning approval. 

Because of the continuing coronavirus situation Freebridge will be hosting the plans online at www.hillingtonsquare.co.uk/consultation/ and in addition in the windows of the old Community Café building on the Square.

Tony Hall, Freebridge’s Chief Executive said, “Like organisations across the country we have been managing the situation in respect of Covid-19 from day to day, adapting the way we work in order to allow us to continue to provide much needed services to the residents that need them, while at the same time ensuring that that our priority continues to be the health and safety of our customers and workforce.

“Thankfully we’ve also been able to continue to work on longer-term plans and projects including these proposed final plans for the redevelopment of the Hillington Square estate in the heart of King’s Lynn.” 

Andy Walder Freebridge chair said, “Despite the current circumstances we are very excited to be able to let everyone see our proposed plans for the remaining work still to be done at Hillington Square. The project had been paused towards the end of last year to allow us to fully investigate the options available to us and we’ve used that time well. The final plans reflect our desire to offer a better mix and variety of housing on the estate and we feel this will result in ensuring that Hillington Square is a great place to live for many years to come.”

Steadfast Training: Redundancy support available for companies and staff!

Are you affected by COVID-19, either as a business or an individual employee and are facing the risk of redundancy? If you are in this situation, Steadfast Training may be able to support you through FULLY FUNDED training to upskill and get prepared for the challenges ahead.

Our Skills Support for the Workforce (SSW) programme supports companies of any size based in Norfolk, as well as employees from the age of 16.  We can also support individuals, who are at risk of redundancy or have been made redundant within the last 3 months.

In light of the COVID-19 pandemic, all of our training options is currently being offered remotely and course registrations and support delivery will need to be arranged on a case-by-case basis.

To find out more, please visit – https://www.steadfasttraining.co.uk/SkillsSupportWorkforce.asp or contact us directly at SSW@steadfasttraining.co.uk.

Credo’s Draw a Rainbow Competition

Children have been creating rainbow pictures all over the country to thank the NHS for their hard work during the coronavirus crisis. We all know the amazing job our NHS are doing to keep us safe and to care for those who need it in these worrying times. We are very grateful to all the NHS heroes, but we also want to thank the children of these workers for staying strong while under huge pressure, worried about their parent going to work and catching the virus or being isolated from their family. We recognise how scary these times must feel for them. So, let’s give them a reason to smile! Credo have decided to launch a competition asking for children of parents of NHS or keyworkers to send us their rainbow picture. The winner will receive a £50 gift voucher and their picture design will be displayed on our own Credo MINI for everyone to see! There will also be a second and third prize of a £30 and £20 gift voucher, even more reason to enter! So, if you or your partner works for the NHS or are a keyworker, please let your children know about this competition. All entries will be displayed on our front windows of the office for everyone to see, so don’t forget to put your name and age on it!

Rules:

  • Only one picture per child can be submitted
  • Competition open to children aged 0-16
  • The picture can be e-mailed to fran@credoassetfinance.com or sent to Credo Capital Finance Ltd – Iceni Court, Delft Way, Norwich, Norfolk NR6 6BB
  • Please include your name, child’s name, address/contact number and age of child.
  • The winner will be decided on Monday 8th June 2020 and contacted that day.

Good luck!

Last few May spaces for Norfolk Mead takeaway Afternoon Tea

The Norfolk Mead in Coltishall has confirmed there are a few available spaces remaining in May for their popular takeaway Afternoon Tea.

There is currently availability for Sunday 24, Saturday 30 and Sunday 31 May for the current takeout Afternoon Tea menu which features:

– Spectacular Sandwiches: egg mayonnaise and mustard cress; mature cheddar with apple and pear chutney; coronation chicken and rocket – Pork and apple sausage roll; plain and fruit scones – Incredible Cakes: passion fruit cheesecake pot; owner Anna’s chocolate brownie; hazelnut praline cake with orange mascarpone.   If you have a special lockdown occasion to celebrate, you can also add Prosecco and Wine to your order.   The delicious Afternoon Tea in a box is priced at £15 per head, plus £3 delivery. Prosecco is £15 per bottle, with house white, red and rose wine at £10 per bottle. Free delivery for orders over £50.    The Norfolk Mead have also announced an extended delivery area for orders as shown in the map above. Whilst we are working on a basis of 15 miles from Coltishall, we are happy to consider further deliveries given the number of requests we have had from the outlying areas. Please contact the team with any special requests at info@norfolkmead.co.uk   Or you can order online here.   Coming soon: look out for our June menu launch! The refreshed takeaway Afternoon Tea will include beautiful summer flavours including strawberry and lemon – keep an eye on our social media channels for more news!

Last few May spaces for Norfolk Mead takeaway Afternoon Tea

The Norfolk Mead in Coltishall has confirmed there are a few available spaces remaining in May for their popular takeaway Afternoon Tea.

There is currently availability for Sunday 24, Saturday 30 and Sunday 31 May for the current takeout Afternoon Tea menu which features:

– Spectacular Sandwiches: egg mayonnaise and mustard cress; mature cheddar with apple and pear chutney; coronation chicken and rocket – Pork and apple sausage roll; plain and fruit scones – Incredible Cakes: passion fruit cheesecake pot; owner Anna’s chocolate brownie; hazelnut praline cake with orange mascarpone.   If you have a special lockdown occasion to celebrate, you can also add Prosecco and Wine to your order.   The delicious Afternoon Tea in a box is priced at £15 per head, plus £3 delivery. Prosecco is £15 per bottle, with house white, red and rose wine at £10 per bottle. Free delivery for orders over £50.    The Norfolk Mead have also announced an extended delivery area for orders as shown in the map above. Whilst we are working on a basis of 15 miles from Coltishall, we are happy to consider further deliveries given the number of requests we have had from the outlying areas. Please contact the team with any special requests at info@norfolkmead.co.uk   Or you can order online here.   Coming soon: look out for our June menu launch! The refreshed takeaway Afternoon Tea will include beautiful summer flavours including strawberry and lemon – keep an eye on our social media channels for more news!

TaxAssist Accountants rolls out new support measures to help its franchisees during the coronavirus outbreak

Costs dropped and new benefits added to support franchisees’ practices.

Due to the unprecedent upheaval from the COVID-19 pandemic, TaxAssist Accountants around the UK have been working flat out to assist their clients with applications for grants, loans, cash flow projections and business continuity plans.

Karl Sandall, Group Chief Executive Director, explains: “Since the lockdown began, I’ve been so impressed with the network’s ability to carry on and get things done. They are very much on the front line, being the trusted advisors to over 77,000 UK clients.

“As a franchisor, our primary role is to do everything we can to support our franchisees. This, in turn means they can continue to do what they do best: providing a first-class service to their clients.”

To help their network of accountants further, the TaxAssist Accountants Support Centre has rolled out an initial package of support measures to help their franchisees navigate their way through the months ahead:

• Regular bulletins (daily – sometimes twice daily) providing ‘same day’ expert advice and guidance about the latest Government announcements for franchisees and their clients. • Comprehensive Coronavirus Hubs – for franchisees and clients – unparalleled in detail and timeliness compared to virtually all competitors. • Negotiated with key partners – software and IT – to ensure reduced costs in some instances, free training and updates and cost-effective renewal terms – to help all franchisees financially and operationally. • TaxAssist has written to the bank’s franchise departments (Barclays/HSBC/Lloyds/NatWest ) explaining the package of savings and support the franchisor has put in place for franchisees and the efforts being made to obtain some relief from the main suppliers to the network. This is to aid franchisees if they have any borrowing requirements. • To help franchisees who have joined in the last year, an enhanced marketing package is being provided which includes an earlier Sky TV campaign, Facebook advertising, Telemarketing and an increased spend on Google Ads, with extra online training and support. • Brand Awareness and Client Acquisition Media payments have been suspended for 3 months. This will be reviewed at the end of 3 months to see if it should be extended • Brand Awareness and Client Acquisition Payments have been reduced by 50% for 3 months, again this will be reviewed at the end of 3 months. • The Brand Awareness and Client Acquisition fund will be topped up from TaxAssist’s own reserves to ensure continuity of client leads if appropriate to spend. • The collection of the TaxAssist Accountants Training Academy subscription has been suspended for 3 months while training needs are still being supplied online. • The number of Training Webinars have been increased. • Virtual Regional Meetings will be run for no charge later in the year to replace the round of face-to-face meetings held each autumn. • Minimum Management Service Fees have been dropped for the remainder of 2020. • Partial refunds from the franchise fee have been made to new joiners in respect of accommodation and meal charges not incurred by the franchisor.

“Without doubt, these are challenging times” continues Karl, “but we will continue to monitor developments daily and take any further decisions that are right and necessary, with the overriding aim of being commercial, fair and responsible to all.

“As a franchise, we are in a unique position, with many of our franchisees holding around 40% ownership of the franchisor – proof the TaxAssist ‘family’ is working together to benefit all. I have every faith that by sticking together, we will come out of this stronger than the competition and able to capitalise on the opportunities that will undoubtedly be available at that time.”

If you are interested in finding out more about joining TaxAssist Accountants, Virtual Discovery Days are being run for the next few months. Click here for more information.

How the power of our network helped someone in need

As a generalist commercial recruiter, we at R13 are having tons of conversations with a huge variety of business and individuals all of the time. And that hasn’t stopped now during this crisis – we’re still making ourselves available, as far as possible, to chat, to share stories and info and generally to offer support to the people around us.

During this pandemic (and who thought we’d be saying that at the start of the year?!?!), we wanted to offer our skills in the spirit of helping others, and also generally to just be kind in a time when things can be feeling a bit pants. We racked our brains about what we could do, came up with some zany ideas, but nothing which really felt like us….

Then we came upon an initiative set up by a guy called Mark Gaisford. We’d been following Mark for a while on LinkedIn and he shared an idea called #nofeefriday. An initiative whereby we would use the power of our network to support someone who’d lost their job as a result of Co-Vid19 with no strings or charges attached. BRILLIANT. And much as I hated the idea of putting my tired, haggard face out there on a video, the sentiment behind it spurred me on and I was intrigued to see what we could do if we really got behind it.

So, I had to find a willing accomplice. I’d been chatting to Charlotte Khor for a week or so. Her story resonated with me. She’d moved to the UK only a year ago. She’d handed in her notice at work to go and start a new job in a marketing agency, but as a result of CoVid the offer got rescinded. I made the proposition to her of recording a chat and sharing it online. Of course she was a bit nervous, but she was game. We did a couple of takes. We made a couple of amends, and came up with something we were happy with. Something which gave an insight into Charlotte both professionally and personally. (PS – she’s LOVELY).

And then came the day to launch. Just try saying No Fee Friday. It ain’t that easy!! But we got there and the video launched. We all got behind it – my network, R13’s network, Charlotte’s network. We proactively shared the post with people we thought could help and who were influential online. The support for Charlotte was amazing, and a big shout HAS to go to every single person who got behind it, who watched the video, who shared it, who tagged others in it. We got to over 3000 views in 2 weeks. Mind-Blown.

And we got Charlotte an interview. EXCITING. Then a second interview. WOOHOO! Then she only went and got the job!!!!! Charlotte’s got an amazing opportunity with the team at Herrco via an intro I made on the off chance to their MD. The job wasn’t even advertised. We are all beyond excited and delighted. And to be honest with you, that’s been the professional highlight of my lockdown. Using our specialist skills to help someone out, for no other reason than just to be kind. And in the spirit of Mental Health Awareness week, I can hand on heart say, that is one of the most cathartic; one of the most genuinely satisfying moments EVER.

So I guess the moral of the story is that we’ve all got our struggles at the mo, as we have at other times in our lives. But if you can inject a little kindness, offer a little help, then why not do it? We’re all in this situation and the feeling of everyone pulling together, even people you do not know, is heart-warming. One of the team posted something really poignant and I’d like to end on that note. “This is why I love working for R13 Recruitment Ltd, it’s the ethos that the whole business shares, putting people first! Congratulations on your new role Charlotte Khor.”

You can watch the video here

Extra marketing support for local SMEs

We’ve always championed businesses and organisations of all shapes and sizes, especially those local to Norfolk. Years of seeing potential, not size has meant that we have a broadly diverse client base, something we’re very proud of and thankful for.

As sign of that gratitude, we’re offering something back – some free advice and expertise on how to boost your digital marketing and extra support for those smaller businesses during this tough period. 

Stripping out digital complexities

Digital doesn’t have to be complex or over-burdening.

Our digital expert, James, has put together a few simple tips for how you can use digital to out-think your competition. The workshop covers websites, SEO, PPC and Social Media – hopefully inspiring you to use ‘now’ as the perfect time to get digital. Make a cuppa, sit back and soak up some knowledge.

Watch James’ Digital Marketing Workshop here:   We support Small Business

If you run a small business and are thinking about how you strengthen your position going forward, then we would like to help.

Naked Marketing loves small businesses, we believe that great potential lurks in ideas of all shapes and sizes. As a small business ourselves, and like many others, the ripples of the Covid-19 pandemic have left us thinking more about the future and how our business reacts to a changing environment – one of those key considerations is brand.

Your brand is the most powerful marketing tool you have. It represents your business, your staff, your customers. If having the time to step back and analyse has left you feeling that your current brand doesn’t really do this well, or your business has had to change so significantly that your brand is now outdated, then we think we can help.

Branding can be complex and it can be expensive, but it doesn’t have to be. We’re not a big agency that sells pages and pages of corporate strategy. Small businesses need clear, useable ideas and professional design that exposes their greatness and helps them stand out in a crowd.

If you’d like some undressed, no-obligation advice on how to make your brand work harder for your business, then drop me an email at dan@nakedmarketing.co.uk or call us on 01953 850211

Select on How to Hire Remotely: The Remote Interview Process

One of the most popular questions we recruiters are facing right now, is If I want to hire, how am I going to interview possible candidates during and after lockdown? Well, the remote interview is part of the answer.There is no doubt that recruiting techniques are going to change even once lockdown has lifted. Remote working is going to become more popular and that means hiring remotely with it. This in turn brings benefits that you can hire someone from anywhere in the world as long as they are equipped to take on the role from their own home – opening up your pool of candidates much further.

What does all this mean? It means that if you are a hiring manager, familiarising yourself with remote interview techniques, might be a good idea. Here’s some of our top tips.

SETTING UP VIDEO INTERVIEWS

Remember, sometimes technology does fail and not everyone has the best technology at home for these sorts of scenarios. However, whatever platform you use to conduct the video interview, make sure you it is accessible – use a free platform that anyone can download. We have provided some ideas on what pieces of tech you could use here.

Make sure that you send the candidate clear instructions on how to access the meeting, when to and who they will be interviewing. Your recruiter will do this for you, but if there are specific instructions on operating the video software, it is crucial you let your consultant know.

CONDUCTING VIDEO INTERVIEWS

Replicating a normal face-to-face interview, but over video call is very easy and if the candidate really wants the role, they will treat the procedure with as much professionalism as if it is an in-person interview.

Therefore, your standards of dress code, punctuality and professionalism should be exactly the same as an interview in the office. Likewise, you should represent the company culture as close to how it would have been in the office. This is especially true if you are recruiting for a role that will not always be based remotely.

Body language and eye contact is a big factor during a face-to-face interview when you are trying to decide if the person will be a good fit for your existing team and your company culture. The great thing about video interviews is that you do not lose this, but you do have to work a little bit harder to get it as a lot of people prefer to look elsewhere than at the camera. When you are interviewing, try not to stare at your screen and instead speak directly to your camera, this way you come across as more personable and if the candidate mirrors your eye contact that is a good indication.

PHONE INTERVIEWS

If the role you are recruiting for involves a lot of telephone duties, a telephone interview is the perfect way to ascertain whether each candidate has the right manner and comes across well over the phone.

Of course, you cannot gauge a person’s body language over the phone, but you can listen carefully to the candidate’s tone of voice. We may not realise it when we are talking, but we show a lot of our emotions in the way we speak. For example, someone speaking very quickly can be a sign of nervousness as can the overuse of stalling words, like um.

Often during remote interviews participants speak over one another, so when you are interviewing be mindful of this. Pausing between the candidate finishing their response and you asking your next questions will account for any lag due to varying internet speeds and gives the candidate a chance to elaborate if they wish to.

ASK FOR HELP

Before lockdown began, the recruitment industry was already changing and remote interviews were becoming much more popular, especially with the dominance of jobs that can be done online. In fact, it has always been a part of Select’s resourcing process to conduct a first stage interview with all our candidates and the majority of these happen remotely.

As a result, our consultants are well versed in conducting video and telephone interviews and they are always willing to jump on an interview with you as a silent observer to provide you with an impartial opinion of the candidate and your interview procedure.

THINKING AHEAD

Proactive recruitment is always the best type. Now is the time to start thinking about whether you have the staff you need to help move your business forward once lockdown is over.

You have to factor in the possibility of notice period when you start hiring. If the ideal candidate comes along and they have to work a 12-week notice period, but you need them in 4 weeks, you are going to miss out one way or another. Putting the hiring procedure into action sooner rather than later means you can counteract this challenge.

If you have a remote interview lined up and you want to provide your candidate with some helpful hints and tips, we have some prepared for you, take a look here. If you are one step ahead in the process and have already hired and would like some advice on how to onboard a remote employee, take a look at our advice piece that covers just this topic. If you ever need a listening ear or helping hand with your recruitment, our consultants are here for you, whenever you should need us.

Breakwater IT Achieve Microsoft Gold Cloud Competencies

Breakwater IT are proud to announce that we have achieved Gold in Microsoft Cloud Productivity, Collaboration and Content and Small and Midmarket Cloud Solutions Competencies.  These achievements demonstrate our technical expertise in building, integrating, securing and deploying the latest Microsoft solutions. To achieve this status, we must showcase our skills and performance abilities over a 12-month period.  Our engineers must complete Microsoft Exams to contribute to the Gold status. This supports their continual development and ensures their knowledge is up to date. We can therefore provide the highest level of technical know-how when it comes to advising on and integrating Microsoft 365 solutions. Each competency demonstrates different areas of expertise we can offer: Cloud Productivity – We can provide technical expertise in the most complete set of commercial-grade productivity offerings on the market today.  Cloud Customer Relationship Management – Enables us to support you in talking to your customers in smarter, more personal ways. Small and Midmarket Cloud Solutions – We can help you take advantage of SMB momentum to adopt Office 365 and its best-in-class productivity and security.  Get in touch today to see how we can support you: www.breakwaterit.co.uk | enquiries@breakwaterit.co.uk | 01603 709300