Branding in the Modern World: A Great Yarmouth Business Breakfast

Venue: UK

Start Date / Time: 10/09/2015 9:30 am

End Date / Time: 10/09/2015 11:30 am

Member Rate: Free (plus VAT)

Non-Member Rate: Free (plus VAT)

As if establishing a strong brand identity both on and offline wasn’t challenge enough! Today’s businesses now need to ensure that their trademarks and logos are protected across all the platforms, and in all the channels.Successful brands see marketing as an investment, not a cost! But what does it take to create a great brand? Ever more widely used, especially in the social media, the hashtag, for example, has become a cost effective digital marketing tool and and a great way to promote a brand. But, can you register a hashtag? Do they automatically turn an idea or a slogan into a trademark? Learn how you can protect your brand in the social media. Discover more about just where the boundaries of Intellectual Property now lie from Bill Jones, IP21.

Alex Tosh, Creative Sponge will take you through 7 key steps to creating a killer brand that will transform your business and the way clients see you.

Alex Tosh, Creative Sponge Alex graduated with an honours degree in Marketing from De Montfort University. Since that time, he has worked in various brand and marketing management roles with Nestlé, Johnson&Johnson and Campbell Soup Company both in the UK and abroad. Alex set up Creative Sponge in 2004, a strategic thinker, Alex has worked on a huge variety of projects.

Bill Jones, ip21 Bill founded ip21 with John Williams in 2000 after successfully starting and running his own practice. With over 35 years’ experience in the patent and trademark profession, he has lectured in Intellectual Property Law and is chairman of the CIPA textbook and publications committee. He is also a Fellow of the International Institute of Licensing Practitioners.

Sponsored by: NorseEvent Featured Charity: Big C

#ChamberNetworking @norfolkchamber Thursday 10 September 2015 Venue: Great Yarmouth Masonic Lodge,The Royal Assembly Rooms, Albert Square, GreatYarmouth, Norfolk, NR30 3JH Time: 7.30am-09.30am Price: £18.00 + VAT If you are a non-member and are interested in joining the Chamber or finding out more information please call 01603 625977 orlook here A delegate list and agenda will be emailed to you two days prior to this event, please ensure you register early to feature on the published delegate list. Bookings for this event have now closed. For availability please email details toevents@norfolkchamber.co.ukor call 01603 625977. Thank you.

Venue: UK

Start Date / Time: 10/09/2015 9:30 am

End Date / Time: 10/09/2015 11:30 am

Member Rate: Free (plus VAT)

Non-Member Rate: Free (plus VAT)

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