Event: Look the Business: Work Hard, Play Hard

Following on from 2012’s sell-out event, Look the Business was back in September with another successful sell-out event. Delegates got the chance to learn the key 4 trends for the Autumn season and why John Lewis has been commended for high quality customer service.

Isabel Macdonald, Head or Branch for John Lewis, Norwich started by saying “there is no quick fix to perfect customer service or else we would all be doing it.” She went on to show a video from The Royal Family with the quote ‘if you were to wet yourself anywhere, you’d want to wet yourself in John Lewis’. She went onto explain that this is not exactly the comment they were aiming for but that this comment is key; it’s all about how your customers perceive your business not how you think customers perceive your business.

The delegates were then treated to two tutorials from the Clarins Team; a makeup tutorial for the women and a skincare tutorial for the men. Following on from this, the fashion team at John Lewis gave the delegates the chance learn how to dress four of this seasons trends, Moody Blooms, Boy Meets Girl, The New Rebel & Femme Fatale. These outfits were all modelled beautifully by apprentices from our members as this year the Chamber’s theme for 2013 is ‘Unlocking the Potential of Norfolk’s Young People’.

The delegates then had the chance to put all this knowledge into practice with an hour of shopping and networking time.

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