Event: Marketing in B2B Manufacturing

Using content to drive business growth and engagement in B2B manufacturing

Empowering marketing teams in creating compelling thought leadership content

This presentation will show the power of thought leadership and how manufacturing brands can create lean and smart processes that allow marketing teams to create effective thought leadership that reaches and engages commercial audiences online.

Further Digital Marketing and Norfolk Chamber of Commerce specialist event

Agenda and Speakers: 08:30 to 08:50 – Networking

A chance to network over a coffee and breakfast at the event.

08:50 to 09:00 – Welcome

An introduction and welcome from Norfolk Chamber of Commerce.

Chris Sargisson , Chief Executive Officer at Norfolk Chamber of Commerce

09:00 to 09:30 – Keeping it niche

How to super target a niche demographic.

Jon Falgate, Head of Organic Search at Further Digital Marketing

09:30 to 10:15 – Thought leadership in content

How to deliver effective thought leadership with time-poor experts.

James Gill, Head of Content at Further Digital Marketing

10:15 to 10:30 – Questions for the panel

The speakers join a panel and answer your questions.

Chris Sargisson , Chief Executive Officer at Norfolk Chamber of Commerce

10:30 to 10:45 – Networking and Close

A final chance to network before event closes.