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 ? Are you still waiting to be “ready” before you take the microphone? 

If so, this event is for you! 

At Global Woman Club, we believe in our powerful mantra: 
✨ “If you want to empower a woman, give her a microphone.” 

Are you an entrepreneur, a leader, or a woman standing at a crossroads — ready to step into your next level of growth? Maybe you’re on the brink of birthing something greater. 

Join us as we bring together entrepreneurs, start-up founders, leaders, influencers, and investors — all passionate about connection, confidence, and collaboration. 

We’ll help you: 
? Build unshakable confidence 
? Increase your visibility 
? Create opportunities to grow your income 
? Connect with like-minded, empowered women 

And because empowerment should also be enjoyable — why not have an amazing time while you’re at it? ? 
Start the evening with a welcoming glass of Prosecco, inspiring conversations, and a room full of women who are ready to rise together. 

✨ Step up. Speak up. Shine bright. 
Your microphone — and your moment — are waiting. 

EXPERT: Key note speaker , Laura CLIFTON, Best selling Amazon author, prosperity and success coach.Laura combines neuroscience and spirituality to help women unlock confidence,clarity and success 

Berbra Spurgeon aka Berbs .Berbs is the co-founder of Berbs Clinique in Norwich and also the Regional Director of Norwich GWC . 

Mastering SEO Content in the Age of AI

As artificial intelligence continues to reshape the online content landscape, it’s more important than ever for businesses to understand how to create content that not only resonates—but ranks.

This comprehensive session is designed specifically for micro to medium business owners and marketing managers across Norfolk. Whether you’re new to SEO or looking to refine your strategy, you’ll gain practical insights into how to make your website stand out in an increasingly automated world.

What you’ll learn:

• The true meaning of ‘optimisation’ and how it applies to your website content
• How to identify and use different types of keywords effectively
• The impact of AI on content creation—and how to stay ahead
• How to build a robust content strategy that delivers results
• Why blogging remains a powerful tool in the era of AI-powered search

Meet your trainer: Kieran McLoone

With over eight years of experience in digital marketing, Kieran McLoone has crafted everything from print campaigns to paid advertising copy. He’s passionate about helping businesses turn quality content into consistent revenue—and in this session, he’ll share the techniques that make it happen.

This session focuses specifically on Marketing across YouTube covering all key subject areas from the creation and launch to optimisation and paid campaigns. Ultimately businesses will be able to leave the session and either launch a YouTube marketing plan or take their YouTube activities to the next level.

• Understanding YouTube as a marketing channel and platform
• Understanding your target audience
• Creating the right content for your audience and your business
• Setting your campaign goals
• Creating a campaign plan
• Optimising your YouTube campaigns
• Utilising paid campaigns
• Organic optimisation
• Engaging with and growing your audience
• Measuring campaign performance & KPIs
• Key tips and tricks for YouTube success

Meet the Trainer Mike O’Flynn is currently a Senior Account Lead at Samphire Digital in Norfolk but has nearly 20 years of marketing experience across a large variety of businesses from local level up to international brand names.

Unlock Your Business’s Online Potential: A Workshop for SME Owners
Join us for an insightful workshop designed to help small and medium-sized enterprises strengthen their digital presence and attract high-quality visitors who convert into valuable leads and sales. Led by the experts at Footprint Digital, this session will reveal the key elements of their proven Digital Audit process.
You’ll learn how to:

• Evaluate the strengths and weaknesses of your current online presence
• Identify untapped marketing opportunities
• Analyse your competitors’ digital strategies

Whether you’re looking to improve your website, boost visibility, or refine your marketing approach, this workshop offers practical tools and expert guidance to help you take the next step with confidence.

Meet the Trainer Dave Roscoe has been a digital marketer for 25 years and has helped business of all sizes to increase their online sales and lead generation. Dave’s passion for helping businesses grow will equip you with the tools you need to make your website the hardest working person in your business!

Want to attract more visitors, boost bookings, and stand out online? This practical, hands-on workshop run by SocialB is designed specifically for tourism businesses looking to thrive in a competitive market without blowing the budget.

In just two hours, you’ll learn how to:

• Build a practical action plan to attract more visitors year-round
• Use a toolkit of free and affordable marketing tools to maximise your reach
• Generate fresh campaign ideas that showcase Norfolk
• Take clear, actionable next steps to improve bookings via digital channels

Packed with real-world tactics and easy-to-implement strategies, this online session will give you the confidence and tools to make your tourism business shine online.

Meet the Trainer Amy Hobson, Digital Marketing & Social Media Trainer

I have worked with SocialB as a Social Media and Digital Marketing Training Partner since 2015. After completing my degrees at Keele University and the University of Birmingham I am very lucky to have had over 20 years varied experience working with many different industries. My expertise, however, is marketing and business development with a particular focus on franchising and retail.

I love training and my favourite part of any training course is seeing the “light bulb moments” when the delegates start to understand how digital marketing works and how they can apply it to their own business to really make a difference. Knowing that our delegates leave the course armed with the knowledge and a plan to make positive changes is very rewarding.

I am a mum of four active boys (and a Cavapoo) and am a keen walker.

My favourite quote is “Never put the key to your happiness in someone else’s pocket”. It reminds me that happiness comes from within and to be truly happy you have to love and respect yourself so you can take control of your own destiny.

Is your website silently losing you customers? In today’s digital-first world, your website is often the very first impression people have of your business. If it’s slow, hard to navigate, or invisible on Google, you could be missing out on valuable leads and sales.

Join SocialB for this hands-on, practical face-to-face workshop where we’ll:

• Audit your website live – get real-time feedback on what’s working and what’s not
• Check speed, mobile responsiveness & accessibility – so your customers never hit the back button
• Cover SEO essentials – simple steps to boost your Google rankings
• Share quick fixes to improve trust, usability, and conversions instantly

Walk away with actionable insights and a clear plan to make your website work harder for your business.

Spaces are limited – book your place today and start building your social media success!

Meet the Trainer Amy Hobson, Digital Marketing & Social Media Trainer

I have worked with SocialB as a Social Media and Digital Marketing Training Partner since 2015. After completing my degrees at Keele University and the University of Birmingham I am very lucky to have had over 20 years varied experience working with many different industries. My expertise, however, is marketing and business development with a particular focus on franchising and retail.

I love training and my favourite part of any training course is seeing the “light bulb moments” when the delegates start to understand how digital marketing works and how they can apply it to their own business to really make a difference. Knowing that our delegates leave the course armed with the knowledge and a plan to make positive changes is very rewarding.

I am a mum of four active boys (and a Cavapoo) and am a keen walker.

My favourite quote is “Never put the key to your happiness in someone else’s pocket”. It reminds me that happiness comes from within and to be truly happy you have to love and respect yourself so you can take control of your own destiny.