Huw Sayer will explain why apprenticeships benefit both employers and employees. His view is that investing in developing people is not just a social good but also an economic necessity. He will look at the value of social brands to businesses – and personal brands to individuals.
Huw Sayer
(@HuwSayer)
Huw’s passion is creating engaging conversations that empower people, build brands and inspire change. He specialises in helping clients spark such conversations with their employees, buyers and suppliers. This involves researching, writing and editing content for everything from annual reports to social media.
He has over 25-years marketing experience, including time as an account director and analyst. This has given him a detailed understanding of all aspects of business communications. He now runs his own communications consultancy, Business Writers Ltd, with clients across Europe. These include financial institutions, government agencies, industrial manufacturers, technology companies, and food and drink producers.
Data is now the new oil of the 21st Century. Every user that arrives on your website is like a precious pearl of information, ready to be mined and utilised to help you transform your business. If only there was a way of capturing this powerful data and taking away meaningful information on which to act. Enter Google Analytics: one of the most powerful, free-to-use web analysis tools available.
As marketers, we are often surprised at how many websites have a Google Analytics account already set up, with a wealth of information being accrued that could potentially transform their business. And yet, many of these website owners opt to neglect this data and are essentially ignoring signposts that could help point their business in the direction of profitable success.
This training seminar has been split into two modules. Module 1 is designed as an introduction to Google Analytics and touches on some of the fundamental uses of this powerful online analytics tool. Module 2 covers more advanced uses and some of the techniques employed by professional digital marketers and agencies to better understand users, allowing them to make informed business decisions.
The training seminarwill be held by affinity, a top 100 digital agency with over 30 years of marketing experience working with brands across the country and from a large range of sectors. Affinity is also a certified Google Partner, Bing Ads accredited, and the seminar will be held by a Hootsuite certified, Google Analytics and marketing expert.
Join us for the 2nd Norwich Santa Run at Eaton Park!
Walk, run or jog a 2km route around the park dressed as Santa! A perfect team-building event, to get your office ready for the festivie season!
Registration is at 10am, the run starts at 11am and will be finished by midday.
Ticket Prices:
Adults – £12.50, this includes aSanta suit and medal Childen – £7.50, this includes a Santa hat, medal and festive goodie bag Under 2’s – Free, this includes entry only
Hatch Brenner Solicitors on Theatre Street is once again supporting local charity Norwich & Central Norfolk Cruse Bereavement Care as they hold an informal networking breakfast on Thursday 12 March. The Business Breakfast, to be held at the Assembly House on Theatre Street, is a chance for representatives from local businesses to discover more about the work of the charity, how they help, and why bereavement support is so important for each individual the charity supports. Becky Bushell, Norwich & Central Norfolk Cruse Bereavement Care fundraiser commented: “We are looking forward to holding our next Business Breakfast at the Assembly House in association with our long term community partner Hatch Brenner Solicitors. It will be great to see familiar faces from the business community, as well as to introduce our work to new professionals. Support from the local community is vital in allowing us to operate and provide specialist support via our highly trained volunteers.” Dawn Parkes, Hatch Brenner Managing Partner added: “Through our partnership with Norwich & Central Norfolk Cruse Bereavement Care, we have seen first-hand how committed the team are in caring about and understanding the needs associated with bereavement. Cruse is often the only place people have to turn to when someone has died. The Business Breakfast is a good opportunity for the charity to showcase their work. It will be lovely to network with contacts and friends from the local community and to enjoy some delicious breakfast thanks to our neighbours at the Assembly House.” For further information or to book your place at the Business Breakfast, please contact Becky Bushell at norwich@cruse.org.uk or call 01603 219 977. The Business Breakfast is on Thursday 12 March, 8am – 930am, with a suggested £10 per person donation to the charity. Norwich & Central Norfolk Cruse Bereavement Care, 68 St Augustine’s Street, Norwich. NR3 3AD.
Are you concerned about the increasing number of Cyber threats to your business?
Learn how to protect your business against them by joining Signpost 2 Grow at their Cyber Security Essentials workshops. Find out how to take practical steps to protect your business from Cyber Crime from leading professionals
Speakers:
Joe Cooksey, Digital Business Eagle at Barclays Bank: How cyber criminals take advantage of customers. Joe will show just how easy it is for criminals to attack your business, and then teach you how to prevent invoice fraud and counter common cyber-attacks to protect your business against them.
Paul Markell, Norfolk Police Cyber and Serious Crime Directorate: How the Police tackle Cyber Crime. Paul will outline the risks businesses face and explain how the Cyber Crime Unit is responding to this ever growing threat.
Terry Wilson, Signpost 2 Grow Navigator. Signpost 2 Grow connects businesses with the help, advice and funding they need to grow. Terry will give businesses an insight into what’s available to local businesses looking to grow.
There are limited spaces available for this FREE workshop!
How are you currently engaging with your customers to generate sales? Learn how to better understand what your customers are looking for!
According to HubSpot Research, 93% of customers are likely to make repeat purchases with companies who offer excellent customer service – so how can we ensure our customers have a positive experience?
For further information, please contact Jordan at jsharman@hethelinnovation.com
A non-technical course designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.
Learn how to:
Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment) How to get your emails open, read and acted upon
Course content:
Email Marketing and the law
Understanding the basics of data protection law Who you can and can’t send email to Your obligation with unsubscribes Understanding the rights of consumers & businesses
Planning your email campaigns
Setting objectives Targeting and segmenting your recipients Touch strategy considerations How to refine and improve performance
Get your audience to open your email
Getting your email into the inbox, deliverability The essential elements, friendly from, subject line & more Timing is everything
Get your audience to react to your email
Writing effectively for email The smart way to use links Prominent call to action
Evaluate your performance
Understand campaign metrics Set realistic goals Understanding behaviour
Review of your campaigns
Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing
“I really enjoyed the course and found the session informative and very valuable. It makes such a difference making it fun too,”Matt Adamson, Swains PLC
Running a business today ischallengingto say the least. When you become an employer you find yourself in the minefield of employment law. Getting it wrong will not only cost thousands of pounds in compensation but will also attract some very unwelcome publicity. Employees are aware of their rights and are not afraid to exercise them!
We want to help you get it right and so this course is aMUSTfor anyone who wants toPROTECT THEIR BUSINESS.
We will cover:
What are the essential parts of employment law that you need to be aware of? What are the essentials that you need to have in place? What rates of pay will you have to pay? How do you recruit the right people? How do you get your new starters to add value quickly? How can you manage a difficult employee? How can you get the best out of your employees?
Teas & coffees will be provided.
*There is a cancellation fee with this ticket*
Parking is limited at Eastern Way and attendees are advised to arrive 10/15 minutes early to avoid any disruption to the course.
NAAME network. A network which has been involved in the rapid diversification of manufacturing towards PPE in East Anglia. James also runs his own business in his spare time and our ability to innovate and diversify is an important focus for him both at Hethel and elsewhere.
NAAME network. A network which has been involved in the rapid diversification of manufacturing towards PPE in East Anglia. James also runs his own business in his spare time and our ability to innovate and diversify is an important focus for him both at Hethel and elsewhere.