Most businesses want repeat custom. OK, for some like funeral services it probably doesn’t really happen, however, generally a business will want to deal with the same customer several times. For this to happen a business needs to have delivered what the customer expected to even stand a chance of a second sale. Let’s assume that has happened – what then? Keeping your brand front of mind with great display campaigns, making sure you are visible in search and being generally active in a market will all help, but sometimes you need to take direct action to keep a customer loyal – especially if the competition is keen. By asking for permission from customers to keep in touch (keep the GDPR rules in mind here, folks) any business can build lists of interested, active and relevant people to re-market themselves to. How many customers do you deal with on a weekly basis? If you can engage just one-third of them and send them super-interesting, exciting and useful content that makes them love your brand, you stand a better chance of getting them to buy again. Repeat customers are valuable – social media, email and direct marketing are just a few ways you can keep in touch. What is crucial here is the content. Don’t just send waffle or sales bumph: people have seen it too often and it doesn’t work. Invest time and effort (and if need be money) in generating really useful, engaging content for your customers. Send useful how-to videos, send stories giving advice and inspiration, send humour and insight, send something quirky and different but don’t just send offers… 10% off the thing I just bought isn’t going to make me like you, let alone buy from you again! We know how to use this kind of customer re-marketing, and we have some very smart people who can create this kind of loyalty-driving content and even help deliver it to your market. If you are interested in finding out how, have a look on our website: the email marketing to turn contacts into customers page is a good place to start.

Our client, Auerbach & Steele are a leading luxury optical and eyewear store based in London. It was very important that every aspect of their website design and their search engine rankings reflected their luxury brand. 

In order to achieve what we wanted for Auerbach & Steele, we had to make sure we fixed all website errors and provided optimised meta-data and images. In more detail, here is how we helped Auerbach & Steele with their SEO and website.

Meta-data

One of the main focuses when aiming to boost the performance of a website on Google or Bing is to make sure that the meta-date is optimised and written well. We analysed the current meta-data and identified where it was missing. Then, we updated it to make it more SEO friendly with the current Google algorithm in mind.

Meta-data consists of meta-titles and meta-descriptions which should all feature target keywords such as bespoke glasses and boutique glasses, and also alt-text should be present on each image used on the website so that Google can read them. Carefully constructed and well written meta data can quite literally be the difference from ranking on the first couple of pages on google and on the last few or just lost somewhere in the middle. Google will prioritise pages dependant on optimisation, relevance to the search and how well written it is.

Website clean up

Like with all of our clients, we conducted a full clean-up of their website to make sure it was optimised and all errors were removed. A site clean-up involves identifying the errors and broken links and simply redirecting them to a page that works.

Having broken links and crawl errors present can seriously affect the speed and the user experience of the website, since the user may not be able to find where they want to go and give up. Furthermore, Google favours a website which is considered clean and ideally not showing errors to their users.

Adjusting to the new algorithm update

Google will regularly introduce new algorithm updates to continue to clean out the web search results and ensure that the most authoritative and useful sites are ranking. The most recent update was introduced in early August 2018 and the key points including making sure the mobile version of the site is readable and easy to use and ensuring good site speed to aim the user experience.

We have rigorously tested the Auerbach site to ensure that every page works on mobile effectively and have used a range of techniques to ensure that the site speed is effective. Using Google’s Pagespeed Insights Tool, they provide suggestions so you can stay on top of speed including image compression, browser caching, js compression and more.

We are delighted to see Auerbach and Steele ranking in position 1 and 2 for all their main keywords in the Chelsea and Kensington area. We continue to work on more competitive terms such as bespoke glasses, luxury glasses and boutique glasses and expect these to rank on page 1 within 3 to 6 months.

Barista Training, why it’s important…

Here at Green Farm Coffee, we get a lot of people through our doors just starting up a coffee business, be it a cafe, mobile coffee shop or catering.  More and more people are lacking the important barista skills that are essential to success in the market.  You can offer all the trendy new fads, and the latest fair trade, green, eco-friendly and all around good to the planet coffee but if your barista skills are not up to scratch then you’ll be shooting yourself in the foot every time you hand over a barely there latte or overpowering mocha.

We run a full barista program here at Green Farm Coffee, to ensure that everyone understands not only the importance of good barista skills but also where coffee comes from and the roasting process. Through our time of being a base for barista training in Norwich, we have discovered also that even well-established businesses need a refresh and hone in on their skills.

Fully trained and confident baristas ensure the smooth running of the establishment and can transform customers visit from an everyday one to something special.  Every cup of coffee is important, it’s what we stand by. Having your staff take this feeling on board too and really put their soul into coffee. If you have a friendly good barista experience you are more likely to return there for your daily coffee.

You may be completely underutilizing your staffs’ skills, and improving the quality of your drinks will ensure your ingredients work a lot harder too towards success.

 Long queues with well-trained baristas will not phase them, as they will have the confidence behind them to whizz through each drink and still produce the best quality.

Training on the traditional espresso machine staff use daily can easily be done, or we invite you into our HQ where you can also see the roasting process. Adding another level of knowledge to your skills.

Our training includes everything from coffee production, espresso styles, milk texturing, latte art and troubleshooting.

You may have seen our work with The Feed in Norwich, an amazing charity who help vulnerable people gain skills and training in the food industry and help them get back into work, houses and better lifestyles.

We have been working with them to offer trainees days at our head office to learn about coffee, how to be a barista and tonnes of skills they can take away with them for future employment. Our training is always well received, and we have a fantastic time delivering and giving them the resources they need to succeed in their next steps in training.

Skills and training is so important, this could help yourself and your business stand out from the crowd of coffee shops.

Offering perfect and skilled barista coffee each and every time.

Barista Training

The 10th of October 2017 is World Mental Health Day, a time to promote good mental health for all and reduce the stigma associated with mental health conditions. The focus this year is on managing mental health in the workplace. 

Mental Health conditions affects 1 in 6 adults in the workplace

Mental health is everyone’s business. 1 in 4 adults will be currently experiencing a common mental health condition. 1 in 6 of us will be experiencing this in the workplace. Whether we feel comfortable talking about it or not, stress, anxiety and depression is something that none of us are immune to, so let’s start to talk about it. 

The cost of poor mental health to individuals and businesses is substantial. Mental illness affects people’s lives. It can interfere with our ability to maintain good relationships, carry out normal day to day tasks and affects our performance at work and our overall enjoyment in life. 

Mental Health in the UK and the cost to business 

The OECD estimates the cost of mental health to the UK economy to be £70 billion per year, equating to 4.5% of GDP. Mental ill health, alongside muscular skeletal problems are the leading causes of sickness absence in the UK and mental illness is on the increase. 15.2 million days of sickness absence in 2013 were caused by everyday conditions such as stress anxiety or depression – a dramatic increase from 11.8 million days in 2010. Mental ill health costs on average £1035 per employee, costing UK employers £26 billion each year (OECD, 2014). Presenteeism (the practice of being at work despite illness, injury, anxiety often resulting in reduced productivity) from mental ill health alone costs the UK economy £15.1 billion per year, almost twice the business cost of actual absence from work (Centre for Mental Health). One-quarter of employees have considered resigning due to stress and a further one in ten has done so (Mind, 2015).

The statistics are pretty compelling, but the majority of businesses do not focus on managing mental health in the workplace or see it as a business priority. Why is this?  There will be many reasons for this, such as perceived time and cost pressures, although perhaps this could be challenged in view of the cost of absenteeism and presenteeism. A significant factor in reality is likely to be fear and stigma associated with mental health issues. In a survey carried out by MIND (2014) 69% of individuals feel there is a stigma around mental health and 54% fear colleagues would judge them for having mental ill health. 

Looking after your business assets – your employees 

We have a long way to go to break down the stigma associated with mental health and employers can play a vital role in this. Employees are often seen as the most vital asset within a business, therefore it makes sense to look after employees and by talking about and creating a working environment that supports good mental health employers can play a vital role in reducing discrimination and stigma associated with mental illness.

A useful starting point for businesses is to access good information.  Business in the Community (BITC) is a useful resource as well as Mind and the Mental Health Foundation. The BITC 2015 report, Mental Health: We’re Ready to Talk – One year on, shows the quick pace at which business Champion companies had started to promote mental wellbeing within their organisations. The Mental Health Foundations guide on Managing Mental Health in the Workplace is also a good read in my opinion and looks at strategies to safeguard good mental health, how to address problems before they become severe and how to support employees when issues do emerge. The guide recommends that companies seek the help of outside agencies who offer specialist support to employees who are struggling in or out of work due to poor mental health. 

Accessing specialist Mental Health services in Norfolk

At Feel Well Therapy we recognise that employers need to access specialist services that provide the right type of help for their employees.  We specialise in providing Cognitive Behavioural Therapy (CBT) which is recommended by NICE (National institute for Clinical Effectiveness) as an effective therapy for treating stress, anxiety disorders (including GAD, panic disorder, OCD and PTSD)   and depression and Eye Movement Desensitisation Therapy (EMDR) for the treatment of PTSD. 

Helping individuals to achieve good mental health is our business. Based in south Norfolk, we provide services to individuals, business, and insurers and feedback from our clients shows that 100% of those surveyed would recommend us to friends and family.

 Whether you are an individual seeking private therapy, or a company looking to access specialist therapy services to improve the mental health of your employees then please contact us via our website at www.feelwelltherapy.co.uk or contact Michelle Webster Clinical Lead and Founder of Feel Well therapy at michelle@feelwelltherapy.co.uk or call 07957 350396

#WorldMentalHealthDay

Until quite recently, starting a business of almost any nature meant having to account for and arrange high-cost expenses and overheads which without, the business would simply not be able to take off in the first place. This was likely to include business premises, stationary, computers and office equipment and much more. More recently, the business owner may have had to remortgage a property or consider a second mortgage to fund these costs.

However, nowadays, it is entirely possible and feasible to start up a business purely online; massively reducing the overheads and start-up costs incurred from the outset. It is important though that the most important aspects of the business are accounted for and taken care of first as there are various considerations to be made when starting a business up purely online.

The Nature of the Business

The first thing you should consider is whether or not your business will be able to survive being totally based online. Some businesses, for example many retailers, need business premises in order to store their stock before purchase and delivery. Hence, whilst a business that sells goods online without retail premises will not need a ‘shop,’ it will need storage facilities to store the goods.

Therefore, the business owner will need to account for the renting or leasing of those premises that are needed. There will however, be savings made compared to a ‘traditional’ retail business as the running costs of a warehouse or other storage facility are likely to be considerably less than those required for retail premises.

Your Website

Being based online, by its very nature requires a website to enter the online world of business. When planning and creating a website there are a number of things to consider to make sure that your website reflects the values of the business and offers something appealing and useful to prospective customers. Therefore, consider the following:

Type of Website – You should consider whether the website going to be used as an e-commerce website, where customers can make purchases online and whether the website will securely accept payments. If this is the case, you will need to invest in a secure card payment provider such as PayPal or otherwise. Alternatively, the site may be used as brochure site that showcases your work and promotes contact by customers. In such cases, you may be able to design and build the website yourself.

Build of the Website – There are many different platforms upon which you may build the website. This includes the likes of Drupal, SquareSpace and WordPress, three of the most popular content management systems (CMS). When picking which CMS to use for your site, you should consider which is better for each type of website. WordPress very often works out as the most cost effective as well as the most customisable and functional.

Marketing your Website Online – You will need to market your website to the online world in order to be discovered and for the website to generate leads, interest and business. There are various different online marketing channels that incur different costs, but all of which are likely to drive traffic and customers to your website. These include:

• Pay-per-Click
• Search Engine Optimisation (SEO)
• Social Media Marketing
• Email Marketing

It is important to note that some businesses, for example those targeting much older demographics, are likely to see only limited success via social media marketing, with older audiences possessing a lesser presence on social media channels than younger audiences.