Training

The biggest challenge faced by every SME is that they don’t have enough leads coming into their business. The second is that when they do arrive, they aren’t always able to easily convert these leads into customers. This transformational session ran by Matt Sykes from Salescadence is designed to help you understand how to address those two problems. Selling is a fundamental business skill that is totally learnable and one that anyone can master.   If you’re frustrated that your hard work isn’t bringing you the sales revenue you want and you’re looking to build and execute a proven sales process that will shift you towards Sales Success, this course is for you.   Matt is also offering a offering a complimentary 45 minute 121 session with everyone who attends. 

Aims:

Through a process of practical diagnosis, the delegate will get genuine clarity on areas of their sales process which is under-utilised and could be leveraged; at Salescadence we call this ‘latent potential’.  Delegates will quickly recognise that selling is a ‘science not an art’, a process-driven activity where doing the right things, to a high standard and consistently beats any ‘magic words’ or complex closing technics that are no longer applicable in todays business environment. 

Learning Objectives

• Leave with a clear plan showing where and how you can improve your sales skills 
• Understand the benefits of measuring sales capacity and learn how to build sales capability
• Get an insight into how Mindset & Attitude can help create predictable and consistent sales results    

Who should attend:

Whilst we do train groups of sales teams, Salescadence specialises in delivering 121 sales training and mentoring specifically for single-owner entrepreneurs and owners of SME’s who are having some sales success with their sales growth, but want to find out how to create more. 

About your trainer:

Matt Sykes is Managing Director at Salescadence, the transformational Sales Training company that helps personality-led business owners convert more of their leads into customers. He is also author of ‘Sales Glue’- the vital ingredient that makes Sales Success stick!  For over twenty years, Matt developed a wealth of sales knowledge and experience from his role as European Sales Director for a leading global Packaging company. In 2014, in opted to leave the corporate world to follow his passion for training and has since successfully delivered Sales & Personal Development skills to over 2,000 people across a wide range of sectors including Telecoms, Automotive, Media, Construction, Packaging and Manufacturing.

This session will be delivered by Huw Sayer, Business Writers Ltd.   Do you find business writing a challenge? Are you struggling to pick the right words for your ideas? Would you like your copy to be more engaging and persuasive? Then this workshop is for you.

Aims:

Our aim is to show you how to make your words work harder. This isn’t a grammar or spelling lesson – or an SEO class. Instead, we’ll focus on your audiences, how to write for them and what to say.

Learning Objectives

• How to write so your audience will read and understand.
• How to build your brand’s credibility and authority.
• How to generate ideas and develop an authentic writing style.

Who should attend:

You should attend this session if you have to write brochures, press releases, newsletters, articles and blogs. It will also help you manage external writers. You’ll also get a FREE copy of the Business Writer’s guide: ‘Discover the 19 secrets of successful business writing.’ 

About your trainer:

Huw is a director and co-owner of Business Writers Ltd, a communications consultancy with clients in the UK and Europe. He has spent over 25 years in marketing and corporate communications. He uses this experience to help clients create engaging conversations with buyers, suppliers, employees and investors. 

“Very informative and engaging workshop”

This session aims to give you the basic knowledge about how to manage your business using project management. You will learn some useful tools and techniques that you can adopt in your workplace. This course is run by Martin Peckitt from Plumstudy Education.

We will examine the fundamental purpose of using project management and in doing so learn some of the tools and techniques to apply the methodology. You will learn how to practically utilise these skills back in your workplace. We will also briefly explore how to manage your time and plan more effectively using project management.

Top tips you’ll walk away with:

• Understand risk factors and how to manage them
• How to develop a project plan
• Understand basic terminology

About Martin:

Martin is the Director of Plumstudy Education, a small private education business based in King’s Lynn, that provides private education, training and career guidance. Martin has previously worked in several large organisations in the private and public sectors. During this time, he has held many high-profile positions both as a project manager and a programme manager gaining qualifications in PRINCE2 and MSP. Martin now enjoys creating start-up businesses and his latest venture is project management consultancy and recruitment. His passion for education and training is evident in his course delivery

Thursday 23 August Be Better at Information Security – Stuart Sullivan, SGS Legal

Thursday 25 August Be Better at Getting Seen Online – Jonathan White, Traded Networking

Thursday 1 September Be Better at Personal Development – Tom Rushworth,Performance Development Trainer – with Mindspan Global Ltd.

Tuesday 13 September Be Better at Exhibiting – Ermine Amies, Sandler Training

Tuesday 20 September Be Better at Excel for Business: Secrets and Shortcuts – Michael Holness, US2U Consulting

Tuesday 27 September Be Better at Measuring the Success of Your Online Marketing – Michael Townsend, SocialB Ltd

Tuesday 4 October Be Better at Business Blogging – Huw Sayer, Business Writers

An official letter lands on your desk from HMRC telling you that they will visit you shortly and carry outa detailed audit of specific aspects of your Import and Export operations. How do you react?

Most people PANIC!

You don’t need to – attend this half day seminar and learn how to survive and hopefully ensure suchvisits are rare events.

Contents Include:

• To identify how International Traders (importers/exporters) can prepare for an audit or visit by HMRC
• To identify what is likely to happen during the visit
• To identify what to do after the visit
• Know who you are dealing with!
• Simple tips for improving HMRC relationships
• Timescales – as used by HMRC
• Sources of information – HMRC
• Administration tips
• Tips for documentary content
• Tips for the day
• Other tips to make sure the audit runs smoothly

Date:Wednesday 9 March 2016Venue:9 Norwich Business Park, Whiting Road, Norwich NR4 6DJTime: 1.00pm – 4.30pmPrice:Members £120+VAT, Non Members £150+VAT

Please Note- Members will receive an invoice in the usual way. Non Members must pay in advance and will receive a receipted invoice by return.

Cancellation Policy- 15% of fee payable if delegates cancel more than 7 days in advance, if less than 7 days full fee payable

This short course is aimed at people who want to learn how to use Google Analytics to measure the performance of their website and produce reports. It’s delivered in an easy to understand style and you will be supplied with the course material afterwards for reference.

Many businesses do not know how their website is performing and the aim of this course is to show you how to use Analytics to track what your visitors do when they visit your website and where they arrive from. You will learn how to generate useful website tracking data and how to set up “goals” that measure the success of your website.

What will you learn?

In the Google Analytics course we cover:

• Setting Up Google Analytics
• Understanding Google Analytics terminology
• Navigating the dashboard
• Setting up and tracking goals / conversions
• How to set up reports

Who should attend:

Anyone who is involved in managing their company’s website and is for people who have never used Google Analytics before or people who want a refresher course.

About Mark 

This course is presented by Mark Ellaway, Director of Bigfork, an agency that helps companies improve their online marketing. Mark has over 25 year’s experience of marketing with 16 years in digital marketing. Mark advises and trains companies in all areas of online marketing including Google Analytics & Adwords.

Laid Back approach being able to ask questions and keep quite informal, Mark was great’ 

‘Very Interesting and informative’ 

‘Was tutored very well and I was able to understand a lot easier than I thought’ 

This is a non-technical half day training workshop delivered by Holly Stibbon, 101 designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.

What you will learn

This course will arm you with the knowledge you need to create email campaigns that deliver measurable results.

Aims:

• Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment)
• How to get your emails open, read and acted upon

Course Content

1. Email Marketing and the law

2. Planning your email campaigns 

3. Get your audience to open your email

4. Get your audience to react to your email

5. Evaluate your performance

6. Review of your campaigns   

About Holly

Holly has worked in the online marketing industry since 1998 and is a Director of Website, Mobile App & Email Marketing company 101. She is responsible for developing and delivering strategies for sales and business management as well as overseeing customer service and project management. 

Testimonials

“Very informative and lots of ways for us to improve our email marketing”

“Having little experience I found it very informative, covered all areas and will be very useful to feedback to colleagues.”

“The diversity of the subject and the depth that was covered. Relevant, current information. Good and varied level of detail.”

This session will be delivered by Huw Sayer, Business Writers Ltd.   Do you find business writing a challenge? Are you struggling to pick the right words for your ideas? Would you like your copy to be more engaging and persuasive? Then this workshop is for you.

Aims:

Our aim is to help you how to make your words work harder. This isn’t a grammar or spelling lesson – or an SEO class. Instead, we’ll focus on your audiences, how to write for them and what to say.

Learning Objectives

• How to write so your audience will read and understand.
• How to build your brand’s credibility and authority.
• How to generate ideas and develop an authentic writing style.

Who should attend:

You should attend this session if you have to write brochures, press releases, newsletters, articles and blogs. It will also help you manage external writers. You’ll also get a FREE copy of the Business Writer’s guide: ‘Discover the 19 secrets of successful business writing.’ 

About your trainer:

Huw is a director and co-owner of Business Writers Ltd, a communications consultancy with clients in the UK and Europe. He has spent over 25 years in marketing and corporate communications. He uses this experience to help clients create engaging conversations with buyers, suppliers, employees and investors. 

The Three Business Multipliers every business needs to develop to increase the number of enquiries, convert a higher percentage into paying customers and ethically maximise their returns from existing customers too. Use Eight Business Boosters which can transform any business, none of which cost any money.  The session will explore all of these areas in detail and you will be able to take away an action plan that you will be able to implement. This Session is run by Neil Foley from Business Growth Club.   3 top tips you’ll walk away with:

• How to generate more enquiries
• Convert a higher percentage into paying customers
• Earn more from your existing customers – ethically.

About Neil:

Neil has run his own business for over 20 years and specialises in helping micro and small business owners who are looking to grow, using proven techniques that are easy to implement and exceptionally cost effective.  He has delivered over 130 workshops on just this topic alone.  Awarded a MBA from the University of East Anglia in 2011. In 2015 Neil created the Business Growth Club, taking his knowledge and expertise online, recognising more of us want the flexibility that a mixture of online and offline learning can offer. The Business Growth Club operates as a social enterprise, aiming to help small business owners throughout Norfolk, Neil’s home county.

This session will cover how to best approach identifying, assessing and reducing the risks to your business posed by the numerous Cyber Threats that exist today, and into the future.  We’ll also discuss how Cyber Security crosses over with data protection, with a close eye on GDPR, and dispel some common myths and misconceptions about Cyber Attacks, Antivirus and the Cloud. This session is run by Darren Chapman from CyberScale.

Top tips you’ll walk away with:

• How to manage passwords better, and why
• How the “big hacks” might affect you
• 4 key ways to reduce your risks

About Darren:

I started my IT journey over 20 years ago at Norwich Union (as it was then), and over the last 20+ years I’ve been involved with various aspects of IT security covering areas like Antivirus, Encryption, Audits, PCI/DSS, infrastructure and endpoint security, firewalls and training. I’ve spent the last 10 or so years providing consultancy nationally and internationally to large enterprises, and running consultancy teams for software companies involved the in the security and virtualisation space.  I’m now focused on bringing some of that experience to the local SME market in East Anglia.

Do you want to save time and money when producing your export documentation? Creating documents online with e-zCert is the way forward.

This half day workshop will show you how to apply for your documents online taking you through every step of the application. We will also show you tips and tricks to save you time and money.

Aims: • To be able to create your export documentation online with ease • Know what supporting evidence is required and acceptable • Learn how to store data for future applications • Know how to apply for EC and Arab Certificates of Origin, EUR1s, ATRs, Uploaded Documents and ATA Carnets

Who Should Attend? This course is suitable for anyone responsible for the raising or issuing of export related documents.

Testimonials “This workshop gave me a better understanding of e-zCert and why different documents might be required.”

“e-zCert is definitely an easier way to complete and create your export documentation.”

Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.

One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC).  Candidates achieving Pass or Merit in the course will receive a certificate.  Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.

This training will help members to increase their understanding of the barriers disabled people face in entering employment and in the workplace. This will help members ensure they are offering a work place that is inclusive and creating a diverse workforce which will benefit companies and organisations.

You will learn:

This training will help members to increase their understanding of the barriers disabled people face in entering employment and in the workplace. This will help members ensure they are offering a work place that is inclusive and creating a diverse workforce which will benefit companies and organisations

3 top tips you’ll walk away with:

• Understanding some of the barriers disabled people face in entering employment • What an inclusive workplace looks like • Some useful resources to support employers 

In this session Julia Ajayi, Scope will be your host.

About Julia

Julia Ajayi has been working at Scope for over two years as the Community Engagement Programme Manager for the Local People Programme. This programme is funded by The Peoples Health Trust and works in five locations across the UK including West Norfolk.  The programme engages disabled people and their families to identify local issues that are important to them and provides support to help people take action.

Julia is passionate about ensuring that disabled people are fully included in society and before working at Scope Julia led Headway Hertfordshire, providing support to people with acquired brain injury. She continues to be involved with Headway as a trustee. Julia has also spent many years working overseas and is now living with her family in the village that she grew up in.