Training

This Chamber Session is now fully booked to be put on the waiting list please email hello@norfolkchamber.co.uk

This session will inspire & provoke discussion in the room amongst delegates. Learning from my previous chamber sessions, we will look at a few key digital elements that will help delegates to create or improve their digital strategies as we move into 2018. This session is run by Micheal Townsend, Wolf Digital Marketing.

3 top tips you’ll walk away with:

• Have ideas about which digital channels they should focus on in 2018.
• How & where online ad spend should be invested.
• What does your strategy need to include & what does it look like in real terms.

About Michael:

I started my marketing journey back in 2006 where I worked in the energy sector helping to promote and coordinate events. Ever since then I have been working for and with some fantastic clients here in the UK & across Europe. My passion lies in data & conversions. Working with a client and improving the performance of their paid advertising campaigns or generating high-quality traffic that converts is what keeps me excited by this industry. Experience and certifications are crucial in the digital sector. I’m a Google Certified Specialist and have passed all of the Google Paid Advertising Certifications, the Bing Ads Certification and I’m also a Hootsuite Qualified Professional.

Do you know which documents are necessary for an international shipment? Documents are there to help get the goods into the destination country quickly and efficiently. They also offer benefits to both the exporter and their overseas customer.

This full day course looks at export documentation and explains why they might be required, what content is required and the benefits they offer.

Aims • Understand which documents are necessary for an international shipment • Know the key pieces of information required for each document • Understand the importance of preferential trade agreements • Know how to complete the documents • Understand the rules of origin • Know the difference between shipping documents and what they are used for • Identify sources of information with regards to these documents

Who should attend? This course is suitable for anyone involved in the export or import process and who are involved with the preparation of documents such as; accounts, purchasing / buyers, freight forwarders, shipping, marketing, customer services, goods inward staff and many more.

Testimonials “Norfolk Chamber always makes us feel very welcome. The course was as good as always and I now have more knowledge on the industry and export documentation.”

“The content of the course was very goods. I got clarification of the documentation required and how they are used at different stages of an export.”

“Very good course, would recommend.”

Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.

One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC).  Candidates achieving Pass or Merit in the course will receive a certificate.  Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.

Do you ever wonder why it’s easy to do business with some people and not with others?

Why some people just don’t respond the way you think they should?

Been puzzled at why others make decisions in a completely different manner than you would?

Ermine Amies from Sandler Training will help you develop your rapport building skills in an engaging and entertaining way. You will get some serious insights you can put into action straight away. Practical effective training. You will also get your own personal Extended DISC report worth £60 to take away.

What you will learn

• Gain understanding of how people are “wired”, and how we differ from one another.
• Develop a clearer understanding of what people need from you and how you can build better rapport with those around you.
• Understand the internal programmes you run, the way this impacts others and they impact you and what you can do about it.
• Learn techniques and skills for developing stronger rapport with the people you work with . 

Who should attend

Business leaders, line managers, operational managers, sales and customer service staff – in fact anyone who works in an office or factory, on the road or in a home office dealing with other business people, consumers or clients in social care. You’ll find it valuable if you don’t know anything about rapport building or are already really skilled at it.

About Ermine:

Ermine Amies assists businesses in Norfolk to sort out critical issues in sales and business development. She is a Growth Accelerator Coach and Trainer working with management teams and entrepreneurs who are experiencing unpredictable sales, long sales cycles or not winning as much business as they think they should.

You will Learn:

When social media goes wrong: The key steps you need to take to prevent or recover from a social media crisis.

 A 3 step approach in preparing for and handling negative issues in social media, from simple complaints through to full-blown social media disasters.

Learn how to define your organisations social media policies and procedures, and start putting an action plan together now so that you’re best prepared should a crisis ever hit.

3 top tips you’ll walk away with:

• How to manage and deal with complaints and disasters
• Social media procedure guidelines to action
• The Importance of a social media policy whether your organization uses social media or not

In this session (Social media crisis management ) Eleanor Bougie,  SocialB will be your host.

About Eleanor:

Eleanor’s knowledge stems from working directly with clients across many different industries on their digital marketing presence, with social media being her specialty. She manages multiple clients’ marketing channels daily whilst always keeping the client’s objectives at the forefront of their strategies. Eleanor has also trained large corporate businesses on departmental social media strategies, written social media and digital marketing audits and provided both face-to-face and webinar training for overseas clients.

Can you describe the four main methods of payment and three types of letter of credit? With over 75% of letters of credit being rejected on first presentation to the bank, companies want to be able to avoid the extra costs involved.

This full day course aims to provide delegates with knowledge and understanding of procedures involved to ensure they are paid for their goods.

Aims

• Be able to identify and describe the different types of letter of credit and methods of payment used in international trade
• To comply with the requirements of a letter of credit and different methods of payment
• Identify and understand the necessary documents for payment
• How to prepare and present the relevant documents in accordance with the terms of the letter of credit to ensure payment 
• Describe the main parties in a letter of credit transaction and their roles

Who should attend? This course is suitable for anyone involved in the export or import process such as; accounts, purchasing / buyers, freight forwarders, shipping, marketing, customer services, goods inward staff and many more.

Testimonials “I have a much better understanding of the subject as a whole and the knowledge to allow me to tackle letters of credit going forward.”

“This course has helped me to increase my knowledge and confidence in handling letters of credit.”

Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.

One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC).  Candidates achieving Pass or Merit in the course will receive a certificate.  Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.

Do you know and understand the stages involved with making an export? Processes and requirements are changing all the time and keeping up to date is vital to ensure you are doing things right.

This full day course looks at the whole export function from what an export is to the processing and selling of products overseas. Perfect for a new member of staff and experienced staff who want to keep up to date.

Aims • Be aware of what is in a sales contract and purchase order • Understand why Incoterms® 2010 are used in an international sales contract • Why, as an exporter, you must be aware of embargos and sanctions on countries • Know the types of goods that are typically controlled with export licences • Know the advantages of using freight forwarders • Why it is important to ensure the commodity code is correct • Understand the reasons for accurate export documentation • Where to go for sources of information

Who should attend? This course is suitable for anyone involved in the export or import process such as; accounts, purchasing / buyers, freight forwarders, shipping, marketing, customer services, goods inward staff and many more.

Testimonials “A better understanding of exporting and more!”

“A great understanding of exporting. The course is very informative and I am walking away with a lot more knowledge.”

“A really good course to begin with. I am new to export and this covered the whole process. I can’t wait for my next course.”

Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.

One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC).  Candidates achieving Pass or Merit in the course will receive a certificate.  Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.  

You will Learn:

The session will aim to give attendees a better understanding of digital trends in 2017, whilst also de-mystifying SEO, PPC and social media. Shorthose Russell will also run through how to optimise your website for better search visibility, as well as how to shape an effective content strategy.

3 top tips you’ll walk away with:

• An understanding of key digital trends for 2017
• Actionable takeaways for website optimisation
• Content strategy tips and paid social insights

In this session (Better be at digital visibility in 2017) Paul Edwards and Nathan Wadlow from Shorthose Russell will be your hosts.

About Paul:

Paul has been developing websites and online marketing campaigns for 8 years, crossing a multitude of different sectors including travel, retail, B2B and charities. Paul’s experience has been gained as both an in-house marketing manager for a leading national bed retailer, and as a digital marketer within digital agencies, delivering web, SEO and PPC projects for multiple clients.

About Nathan:

Utilising his media industry background Nathan specialises in content marketing, social media and communications strategy. As well as working with a wide range of national and regional accounts across a multitude of sectors, Nathan is also our in-house photographer and videographer, often found on shoots across East Anglia helping bringing brands to life through engaging, visual content.

Ranking in the search engines is the natural aim of any website owner. Just because you have a website focussed on a particular subject does not mean you will rank.

Google, the UK’s leading search engine, has over 200 factors it considers when ranking a website, and is only concerned with delivering the best result possible to the end user.

Aims:

Learn how to implement an effective search strategy that maximises your chances of ranking for relevant terms in your market sector. In this course we aim to give you an understanding of what search engines consider important with regards your website and the practical steps you can take to maximise your chances of ranking.

Learning Objectives

1. How a modern search engine works

2. 200 ranking factors

3. How to perform a 15 minute web site audit

4. Competitor analysis

5. Keyword research

6. The importance of content

7. Link building, the right way

8. Social media’s impact on SEO

9. Local search optimisation

10.Monitoring performance & what to measure

Who should attend:

This course is aimed at any business owner or marketer seeking to understand how to plan and work with this essential channel in the digital world. Whether you’re planning to implement SEO in-house or to enable you to confidently outsource your SEO.

About your trainer:

Sean Clark is director of online marketing agency Clark St. James. With over 17 years experience working online Sean has an in-depth knowledge of the challenges businesses face promoting themselves online.

‘Really great tools – All well explained, knowledgeable presenter.’ 

The Art of Networking – How to grow your business, with people you know, like and trust

“People don’t buy what you do, they buy why you do it” Simon Sinek

What you will learn

People do business with people they know, like and trust. This session will give you some fantastic tips and techniques to get the best from networking events and help you overcome any fear and anxiety they may have about them.

• We will take you through the whole journey from selecting the right events through to attending and following up. We will give you useful tips on the process and the interpersonal aspects of networking.
•  We will teach you how to build rapport and develop relationships with people, overcome nerves, stand out and be remembered and maximise your return on your investment.
• You have  a comprehensive workbook, in which you will develop your networking strategy.
•  You will also get one year’s free access to our online forum, dedicated to all things networking.

About Ian Hacon

Ian is the founder and Chief Dorothy at Yellow Brick Road. Yellow Brick Road is on a mission to Energise 10 million people by helping them unlock their performance through wellbeing, purpose and great leadership skills. Ian originally trained as a Chartered Accountant, was a CEO of very successful company and has held many board positions, including President of the Norfolk Chamber. He’s a qualified coach and trainer.  

Testimonials 

‘Very Enjoyable and informative’ 

‘interactivity was very useful, Ian was suitably informal while sharing his wealth of experience.’ 

This session ran by Tracey Renshaw from Import Export Support will show you the steps that companies need to take now to ensure that they are importing and exporting compliantly post Brexit. You will learn how to ensure that your company maintains your international supply chain efficiency. Discuss opportunities that are open to companies to reduce costs and ensure the safe arrival of their goods whilst taking away any new Brexit related issues that are raised by the businesses that attend to ensure that HMRC are addressing these.

Top tips you’ll walk away with:

• What companies can do now to prepare for Brexit
• How companies can minimise import costs
• How having documented procedures help

About Tracey:

Prior to setting up as a consultant 3 years ago and following a long career in Finance I was captivated by understanding and resolving the issues that surround the importation, manufacture and re-export of goods into and out of the UK. Back in 2014 I set up Import Export Support with the primary reason to work with companies on their authorisations and procedures to help smooth out the ripples in the supply chain and to reduce the cost of moving stock around the globe. Since set up I have submitted several successful duty reclaims, set up a customs warehouse and gained customs simplifications for a couple of clients and worked closely with HMRC on improving import compliance for all of my clients.

Do you know and understand the stages involved with making an export? Processes and requirements are changing all the time and keeping up to date is vital to ensure you are doing things right.

This full day course looks at the whole export function from what an export is to the processing and selling of products overseas. Perfect for a new member of staff and experienced staff who want to keep up to date.

Aims • Be aware of what is in a sales contract and purchase order • Understand why Incoterms® 2010 are used in an international sales contract • Why, as an exporter, you must be aware of embargos and sanctions on countries • Know the types of goods that are typically controlled with export licences • Know the advantages of using freight forwarders • Why it is important to ensure the commodity code is correct • Understand the reasons for accurate export documentation • Where to go for sources of information

Who should attend? This course is suitable for anyone involved in the export or import process such as; accounts, purchasing / buyers, freight forwarders, shipping, marketing, customer services, goods inward staff and many more.

Testimonials “A better understanding of exporting and more!”

“A great understanding of exporting. The course is very informative and I am walking away with a lot more knowledge.”

“A really good course to begin with. I am new to export and this covered the whole process. I can’t wait for my next course.”

Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.

One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC).  Candidates achieving Pass or Merit in the course will receive a certificate.  Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.