Building brilliance in business: Search engines and the future of digital marketing
For the fourth in our series of masterclasses for business owners and managers looking to develop their skills we will start to think about the use of search engines and the future of digital marketing .
Our guest speaker for this masterclass will be Mark Cook from ApplinSkinner.
Mark Cook Mark is Director at ApplinSkinner, a user-centred design and digital marketing agency. For the last 13 years, Mark has been advising brands such as Expedia, Hitachi and Groupon on their digital strategy as well as running his own online businesses. Currently heading up the ApplinSkinner marketing team, Mark is also studying Machine Learning with the University of Washington and providing digital training for companies and agencies around the country.