How to Succeed With Paid Social Media Advertising

Paid Social Advertising has gained significant traction in the past couple of years and presents a huge opportunity for B2C & B2B businesses alike. This half-day training course run by Michael Townsend, Managing Director of Wolf Digital Marketing, will give delegates a practical insight & actionable strategies into running paid adverts on the big 4 social ad platforms – Facebook, Instagram, Twitter & LinkedIn.

Aims:

The aim of the half day course will be to broaden delegates knowledge and ability of using the advertising platforms. Each platform offers a wealth of options from remarketing through to video ads as well as a huge amount of very specific targeting. This session will get delegates thinking about how to target the right customers that are highly relevant to their businesses.

Learning Objectives:

The objective of the session will be for delegates to have a solid understanding of the ad platforms and what the capabilities of each system are. Delegates will leave with the confidence to create a strategic and successful paid social media advertsing campaign.

Who Should Attend:

This course is for anyone who is involved with running social media & paid advertising accounts within a marketing team. It will also benefit anyone who needs to promote a product or service for their business.

About Your Trainer:

Michael has worked in digital marketing for over 10 years both client and agency side. He helps businesses reach their marketing goals & improve their profitability through effective digital marketing strategies. Michael has also worked and trained businesses across the UK & Europe on improving their digital marketing performance and digital strategy. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to leave the session full of useful ideas.