A non-technical course designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.
Learn how to:
Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment) How to get your emails open, read and acted upon
COURSE CONTENT –
Email Marketing and the law
Understanding the basics of data protection law Who you can and can’t send email to Your obligation with unsubscribes Understanding the rights of consumers & businesses
Planning your email campaigns
Setting objectives Targeting and segmenting your recipients Touch strategy considerations How to refine and improve performance
Get your audience to open your email
Getting your email into the inbox, deliverability The essential elements, friendly from, subject line & more Timing is everything
Get your audience to react to your email
Writing effectively for email The smart way to use links Prominent call to action
Evaluate your performance
Understand campaign metrics Set realistic goals Understanding behaviour
Review of your campaigns
Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing
“I really enjoyed the course and found the session informative and very valuable. It makes such a difference making it fun too,”Matt Adamson, Swains PLC
Teas & Coffees will be provided.
*whilst this course is free, if you book and don’t come to the session we will invoice you £30*
You can see friends and family you do not live with (or do not have a support bubble with) outdoors, in a group of no more than 6. This limit of 6 includes children of any age.
‘Outdoors’ means in a private garden or other outdoor space.
You can continue to meet in a group larger than 6 if you are all from the same household or support bubble or another legal exemption applies.
Restrictions on Business
All businesses and venues should follow COVID-secure guidelines to protect customers, visitors and workers.
nightclubs and adult entertainment venues must remain closed
pubs and bars may not provide alcohol for consumption on the premises, unless with a substantial meal, so they are operating as a restaurant. They may remain open for take-away services
other hospitality businesses – including cafes, restaurants and social clubs – can only serve alcohol with substantial meals. If they are a business which serves alcohol for consumption on the premises, they must be table service only. In cinemas, theatres, concert halls and sports stadia, alcohol can be ordered at a bar to be consumed when seated in the auditorium or area where the screening/performance is taking place. This should be limited to only those with tickets. When it is to be consumed in the bar area itself, it must be part of a substantial meal and full table service must be provided
hospitality venues that do not serve alcohol may allow someone to order from the counter, but they must still consume their meal from a seat if eating in
hospitality venues must stop taking orders after 10pm and must close between 11pm and 5am (with exceptions for airports, ports, the Folkestone international rail terminal, on public transport services and in motorway service areas, although these places cannot sell alcohol after 11pm)
hospitality businesses and venues selling food and drink for consumption off the premises can continue to do so after 10pm, such as by take-away. After 11pm, this must only be through delivery service or click-and-collect or drive-through.
businesses must not provide shared smoking equipment for use on the premises.
visitor attractions, entertainment businesses and venues may open but early closure (11pm) applies to the following:
casinos
theatres
museums
bowling alleys
adult gaming centres and amusement arcades
funfairs, theme parks and adventure parks and activities
bingo halls
cinemas, theatres, concert halls and sports stadia
cinemas, theatres, concert halls and sports stadia can stay open beyond 11pm in order to conclude performances and events that start before 10pm
tour groups must operate in line with social contact rules. This means that larger tours where different households or support bubbles (or groups of more than 6 if outdoors) interact will not be feasible
accommodation, such as hotels, holiday lets and guesthouses, may open but businesses must take reasonable steps to ensure that social contact rules are followed within their venues
retail businesses and premises may open but must ensure that they operate in a COVID-19-secure manner
theatres, concert halls, music venues and sports stadia are open, but capacity will be restricted to whichever is lower: 50% capacity or 2,000 people outdoors or 1,000 people indoors
conference centres and exhibition halls are open. Business events are permitted, but capacity should be restricted to whichever is lower: 50% capacity of 2,000 people outdoors or 1,000 people indoors
certain businesses and venues are required to collect customer, visitor and staff data to support NHS Test and Trace
The Hospice Hold Up, is taking place on Thursday 10th September 2015 in King’s Lynn.This annual event raises much-needed funds for our patients and their families.
The Norfolk Hospice, Tapping House provides specialist palliative care for people living with life shortening conditions in West and North Norfolk and the Fens. A wide range of care and therapies are offered to people including: physiotherapy, creative therapies, hospice at home, bereavement support, home sits and symptom management. It currently costs the Hospice in excess of £2 million to provide this care each year. The NHS funds only 10% of this, with the remaining 90% coming from fundraising activities like the Hospice Hold Up.
For the event we would require yourself or a member of your team to be arrested for charity. Each year we arrest around 20 business men and women, with real police officers, in either their work place or a public place. Arrests take place between 9am and 11am. Prisoners are then escorted to ‘prison’ where finger prints and mug shots are taken. Prisoners are fed and watered – but do not worry it’s not bread and water for our Hospice prisoners. £500 bail is collected and prisoners are free to leave early/mid-afternoon.
It’s a great opportunity to network with other local business men and women whilst raising money for a local charity. Bail is £500, which can be raised beforehand or during the event by asking colleagues, suppliers, customers, friends and family for donations towards your bail. The press usually attend the event and the Hospice has an army of photographers taking photos of the day which will be shared with you post event.
We require all prisioners to be in King’s Lynn to be arrested.
On 10 May 2023, the Department for Business and Trade published a policy paper, “Smarter Regulation to Grow the Economy.” The paper contained details that propose amendments to several areas of UK Employment law that will impact on your business, if made into law.
This blog explores the potential impact that these changes may have on your business Its important to note that, at present, these remain as proposals and are not embedded in law- you should keep doing everything as usual for now.
Working Time Regulations 1998
The proposals set out several amendments to the Working Time Regulations, reducing the administrative burden on employers by:
Removing record-keeping requirements:
Removing case law that imposes time-consuming requirements for businesses to maintain working hour records, you’ll no longer need to keep logs of hours worked by each employee.
Permitting rolled-up holiday pay:
The proposal re-introduces the practice of rolled-up holiday pay, so that workers can receive their holiday pay with every payslip. This is particularly relevant for seasonal, casual or temporary workers, who usually do not need to take holiday and therefore may receive a rolled up payment instead.
Merging basic and additional statutory leave:
Merging the current two separate leave entitlements into one pot of statutory annual leave, while maintaining the same amount of statutory leave entitlement overall. The current system separates the 4 weeks and 1.6 weeks entitlement as they come from two systems; this will merge to two, providing a total statutory allowance of 5.6 weeks.
TUPE: Transfers of business ownership or services
The Transfer of Undertakings (Protection of Employment) (TUPE) Regulations protect employees when the business or organisation for which they work transfers to a new owner, it may also apply when a service transfers to a new provider. TUPE regulations provide important protections for employees and provide a legal framework for transfers of staff, the proposals seek to simplify this process for small and medium sized businesses up to 50 employees and for small TUPE transfers.
Currently, businesses cannot consult employees directly where they do not have employee representatives in place, instead, they must elect employee representatives. The proposal is to remove the requirement to consult with elected employee representations for:
Businesses with fewer than 50 people
Transfers affecting less than 10 employees
This change will allow businesses in these circumstances to consult directly with the affected employees.
Non-compete clauses
Non-compete clauses are included in employment contracts to restrict an individual’s ability to work for or establish a competing business after they have moved on from a job.
The proposals set out to limit the length of non-compete clauses to 3 months, providing employees with more flexibility to join a competitor or start up a rival business after they have left a position.
This won’t impact on your ability to use (paid) notice periods or gardening leave, or to use non-solicitation clauses; nor will they impact on confidentiality clauses, or restrictions on (former) public sector employees under the business appointment rules.
Next steps
As these are proposals only at this stage, there’s no need to make any immediate changes. However, you’ll need to keep to up to date with the proposals and any implementation dates. We’ll keep you updated, but in the meantime, if you want to ensure that you’re fully compliant, let us help you and contact us today.
With negotiations between the UK and EU once again at a decision point – and with just 24 days to go until the end of the Brexit transition period – the latest analysis by the British Chambers of Commerce shows that businesses still have insufficient official information available in 24 critical areas, undermining their ability to prepare for change on 1st January.
The leading business organisation’s Brexit Guidance Dashboard – long used by both business and government to evaluate the quality of official UK government guidance – still has 24 of 35 key questions flashing ‘Amber’ or ‘Red’.
The leading business group last evaluated the quality of official HM Government guidance to assess whether it provides sufficient, clear and actionable information that businesses can use to prepare for the coming changes in September and has now provided its latest assessment.
The BCC’s December dashboard finds:
24 unanswered questions reflect fundamental aspects of business operations, including UK/EU customs checks and rules of origin
Government guidance has only been upgraded to a ‘Green’ RAG rating in two areas (duty deferment accounts and the paperwork needed to import under a Generalised System of Preferences programme) since its last update in September
Little movement on unanswered questions
The BCC’s updated Brexit guidance dashboard compiles 35 questions most frequently raised by businesses, which apply in both ‘deal’ or ‘no deal’ scenarios. The BCC has assessed the information available to firms and rated it Green (information is sufficient), Amber (some information is available) and Red (information is wholly inadequate).
The BCC gives just 11 areas a ‘Green’ status (up from 9 in September). 19 are Amber (no change from September) and five are Red (down from seven in September). Many of the unanswered questions reflect fundamental aspects of how companies operate.
Among other things:
firms still do not know what rules of origin will apply after the transition period, preventing them and their customers from planning and potentially creating unprecedented new administration and costs;
there remains very limited guidance on procedures for the movement of goods from Great Britain to Northern Ireland;
10-digit tariff codes have still not been published and there is still doubt about the final WTO MFN tariff rates; and
there is no information on how UK tariff rate quotas will be administered or how businesses can access them beyond the transition period
The lack of information with which to plan and potential deadline fatigue presents further challenges to firms up and down the UK, who have already faced reduced demand, ongoing government restrictions and sustained cashflow challenges due to the Coronavirus crisis.
Easements/temporary waivers needed to help firms adjust
In addition to clarity on the new arrangements in any deal, it is crucial that the UK and the EU governments agree to implement changes in a way that helps businesses to adjust to the new procedures and systems that will come in to force from January 1.
Example UK easements could include:
A temporary waiver of the £300 fine for hauliers arriving at Channel ports not border ready due to genuine errors in the preparation of their documentation
Flexibility in the requirements for EU companies to be registered in the UK for paperwork purposes
A mandatory grace period for all companies who have inadvertently shared personal data unlawfully between the UK and the EU (whether with third parties or subsidiaries) without adequate legal authority – unless there has been a substantive breach of data subject rights
On areas such as the mutual recognition of professional qualifications, H.M. Government should be prepared to act unilaterally to maintain the provision of services within the UK whilst also working with the EU and Member States on reciprocal provision.
If no agreement can be reached, BCC urges both the UK and EU to take steps to help keep trade flowing – in the interests of businesses on both sides.
BCC Director General Adam Marshall said:
“With just weeks to go, businesses need answers, and they need them now. Posters and television adverts are no substitute for the clear, detailed and actionable information businesses require to prepare for the end of transition.
“None of the issues businesses are grappling with are new. They have all been raised repeatedly over the past four years, from tariff codes and rules of origin through to the movement of goods from GB to NI.
“The detail and precision of UK government guidance matters, and will make all the difference as the trading relationship between the UK and EU changes on January 1st. With the clock ticking down, the government must do everything in its power to provide businesses with answers as they prepare to navigate a New Year like no other.
“We welcome the fact that UK and EU leaders are still talking, as the overwhelming majority of businesses want the two sides to reach an agreement. If a breakthrough happens over the coming hours and days, the two sides must immediately set to work on pragmatic steps to smooth the introduction of the new arrangements from January, including easements for genuine administrative errors, clear procedures at ports, and fast help from customs authorities.”
International trade and investment are vital for this country’s prosperity and is a key generator of local economic growth. Facilitating access to new markets and stimulating overseas trade opportunities for local companies is a top priority for the Borough Council of King’s Lynn and West Norfolk.
This is why the Borough Council has joined forces with UK Trade & Investment and Business HANSE Ltd to organise the Hanse Business Convention 2015, an event designed to promote export opportunities and business support for West Norfolk companies and facilitate business to business cooperation across Hanse Economic Area, which covers a market with a combined population of over 300 million and combined GDP of over $10,000 billion.
This is your opportunity to join other local businesses at the Hanse Business Convention for free. It will take place on 15th May 2015 at the Hanse House, South Quay in King’s Lynn PE30 5GN.
Two internationally renowned speakers will address the convention in May 2015: Dr Herman Hauser CBE, science-based innovator and serial entrepreneur and UK Business Ambassador and Simon Anholt, an independent policy advisor who helps national, regional and city governments worldwide to develop and implement strategies for enhanced economic, political and cultural engagement with other countries.
Also, Dr Andreas Prothmann, Minister and Head of Economic Affairs at the Embassy of the Federal Republic of Germany in London will speak about business opportunities in Germany for UK exporters.
As well as these keynote speakers there will be interactive workshop sessions and the opportunity to arrange one-to-one sessions with UKTI representatives.
Places for this free not-to-be-missed event can be booked by going to www.eventbrite.co.uk and searching for Hanse Business Convention.
The convention will be followed by the Hanse Festival Weekend on 16th and 17th May. More details can be foundwww.kingslynnhansefestival.co.uk.
Join us for New Year’s Eve in our Garden Room. Tickets are now available.
There is no New Year’s Eve party like a Norfolk Mead New Year’s Eve party! A fantastic night had by all with a few sore heads in the morning! Arrive from 8.00pm for a glass of Prosecco, enjoy substantial canapes and then dance the night away with our DJ and late night bar until 2.00am, not to mention the fireworks at Midnight! £35pp. This is an over 18’s event only.
Abellio Greater Anglia is advising rail passengers that there will now be far fewer alterations to weekend train travel over the coming weeks and months, now that Network Rail has completed essential track and overhead line upgrades on the Great Eastern Main Line (between Norwich, Ipswich, Colchester and London) which took place over eight weekends between 31 January / 1 February and 21 / 22 March.
Saturday services
There are now no further significant engineering works affecting Saturday services on the Norwich / Ipswich / Colchester to London Liverpool Street route this Spring or Summer, including the three upcoming Bank Holiday weekends of May Day Holiday Saturday (2 May ) and Spring Bank Holiday Saturday (23 May).
The exception being a small number of early morning and late evening services on 25 April which will involve a bus replacement service for part of the journey.
Sunday services
On Sundays over the coming weeks, other than Bank Holiday weekends, most services are also operating free of engineering works, although rail passengers are advised to check before they travel as some early morning and late evening services will include a bus replacement for part of the journey.
Looking ahead
Looking further ahead, the good news for passengers on the Great Eastern Main Line is that with the exception of the works on 3/4 May and 24/25 May, weekend/bank holiday travel is now largely free of significant disruptive engineering work for the rest of the year, other than some late night Saturday and early morning Sunday services.
Andrew Goodrum, Customer Service Director, Abellio Greater Anglia said: “There are now many more opportunities for rail passengers to travel without any planned service alterations at weekends this Spring, including on Good Friday and Easter Saturday. Customers can obtain full details of train times and great ideas for a day-out in London from our website or by enquiring at our stations.”
Industry and the economy has changed extensively in Britain and while some areas of the UK have benefited, many local communities have suffered with unemployment, loss of local businesses, as well as declining standards and aspirations.
Business in the Community has been working with employers in Great Yarmouth to provide a comprehensive support service for start-up social enterprises. By supporting this development social enterprises are helping to create jobs, develop skills and bring a boost to the local economy.
The next phase of the project will require the social enterprises to become self-sustaining and they are looking to engage with a variety of organisations to work in partnership with. From becoming a future supplier to offering employee engagement opportunities there are a number of ways that you can engage with social enterprises.
Join us at this free event to:
– Learn about the opportunities that exist in engaging social enterprises through your supply chain.
– Explore employee engagement ideas, partnership working and referral routes that can evidence social impact and achieve positive outcomes.
– Discover how the Social Enterprise Mentoring programme has helped to create jobs and boost skills in the local community.
Lunch and light refreshments will be served during the event with a number of networking opportunities.
You can register your attendance by using the book now link or for further information on this event please contact Jacqui Starling, Social Enterprise Manager on 07806 392254.
On Tuesday 3rd March City Academy are holding an employer “hot seat” activity and would love for you to be involved.
This is a great exercise where Year 9 students chat to employers for 5 mins at a time about their role, industry, skills, and career journey. We’re looking for employer volunteers from various industries and backgrounds to come along and take to the hot seat!
If you’d like to be involved please contact Madeleine Matthews – madeleine.matthews@newanglia.co.uk
There has been a positive response to the updated UK Border Operating Model from the International Meat Trade Association (IMTA). However they have stressed that clarification is needed on important details such as the certification for imports, check frequency from July next year and the locations of the Border Control Points where these checks will take place.
IMTAs CEO Katie Doherty made the following statement regarding veterinary checks, with particular focus on short shelf life products:
“Many have referred to the EU-New Zealand veterinary equivalence agreement which reduces physical checks to just 1% as a potential model for the UK-EU arrangement, but that still has significant potential implications for businesses and consumers. The 1% is random and the fact that you might be picked for the 1% checks itself makes supply chains trickier to manage. Even with the 1% physical checks, the EU-NZ vet equivalence agreement still requires 100% ID checks”
She added, “We have deep concern about the government’s UK Global Tariff which lays down the tariffs that will apply to goods not covered by a quota or free trade agreement. For meat, we need at least the same volume access to the product from the EU at the end of the transition period. It is imperative that a deal is achieved by the UK and EU that secures tariff and quota free access for meat as it is in the interests of importers, users of imported inputs such as manufacturers and consumers. We are not self-sufficient and we need imports to complement UK domestic production to ensure food security, consumer choice and availability of product year-round whatever the outcome of negotiations.”