Member News

Norfolk based vegan protein brand Gorilla Juice have achieved Amazon Vendor Central status after engaging with Akcela to support with their business development and growth programme. Another milestone in a year which has seen the brand move from strength to strength.

Akcela have been supporting Gorilla Juice in their growth programme at key points, offering business coaching, mentoring and FMCG strategy.

Founder Harry Barratt describes the year as “exciting”, whilst looking forward to the future for the brand. “It’s been an interesting year. One where a lot of businesses have struggled. So we are grateful through this we can be seen as a good news story. When you see some of the news out there at the moment. What’s happening to businesses where things aren’t so good. It’s a tough time. When we came to Akcela. We knew the potential of the brand and we had something that struck a chord with people. We knew the quality the product carried and that’s been something we haven’t compromised on.” Harry stated.

“Working with Akcela, there’s been a raft of changes. I don’t think we could have got here without them. We have gained outside investment, which allowed us to ramp up our stock levels and buying power. We’ve turned a big corner in sales, which has helped give us a really great base to move on from. We are at a point now where we can start looking at the exciting things. The exciting customer opportunities and collaborations. It’s been a lot of work, but we were never shy about that. Now we are ready to really kick on.”

Akcela director James Adams commented on the success that Gorilla Juice has had over the past year, whilst keeping an eye firmly on the next stage of development.

“Gorilla Juice has been a great project for us, working with Harry and bringing others into the team for the long haul. I think early on, we saw the opportunity for the brand, but we had to put the fundamentals in place. The team have worked incredibly hard to achieve that.”

“Moving to an Amazon managed brand is great for Gorilla Juice as it helps to start to streamline the sales process and drives quantity through the business. The next stage for us is to actively seek out partnerships that continue to drive that brand awareness and growth. You don’t become an Amazon managed product without throughput and quality. Where Gorilla Juice really holds up is the quality of the product. It is a premium offering and that’s the next step for us. Finding premium partnerships that value the brand for its quality and its approach.”

Akcela will continue to work with Gorilla Juice, with James continuing his role as a member of the management team. If you would like to understand more about working with Gorilla Juice, or understand how Akcela can support in developing your FMCG brand. 

This story was originally published on the Akcela website – or you can go to their website to find out more about Akcela management consultants.

When we first decided to take our first steps into creating a corporate film showing the work that goes in to distributing heating oil, little did we know the challenges ahead.

As we made plans over a year ago the landscape was quite different at this time and as lockdown 1 came, we decided to shelve this idea for later. However, with the realisation that this was now the new normal and could be with us for some time we decided to pursue the idea once more.

After a short tender process, we were delighted to appoint fellow Norfolk Chamber members Trendy Grandad as the production company who we would work with. The brief was simple we wanted to communicate what is involved in bringing heating oil to customers in the East of England, but to do this in a more imaginative way than just a member of Goff team talking to camera.

Working closely with Stokely and Adam from Trendy Grandad we soon had a script and an ambitious storyboard that we were all happy with. What’s more we were also delighted to be allowed access to one of the U.K.’s oil refineries, access to the refineries for obvious reasons is highly restricted so to be able to get the permissions in place to film really was an achievement.

The shoot itself was a little more stop start than we had planned with the emergence of lockdown 2 meaning that once again there was a slight pause to proceedings. But with lockdown lifted it was “Action”.

First up was a rude awakening as the team needed to be at the Wymondham Depot for 5 AM, ready to film the first of the fleet of our articulated tankers as they set out on their daily journeys to the refineries across the UK. Our host for the day was experienced driver Gordon and we followed and filmed every move that Gordon takes on this journey too Harwich and back.

The refinery itself was quite something as a mass of pipes and storage tanks take the deliveries of crude oil before refining them into the many different products that customers demand including, diesel, petrol and kerosene or heating oil as it’s known. Once the articulated lorry has taken on a staggering 38,000 litres of heating oil, then it’s back to one of Goff’s many regional depots where the oil is pumped out into storage ready to be delivered to local customers.

The next morning and a more leisurely start of 7am we follow one of the delivery tankers carrying 12,500 litres of heating oil set to be delivered to customers across Norfolk. This was a fascinating insight into the challenges that the oil delivery drivers face every day from access issues down tight country lanes, to navigating poor parking in tight cul-de-sac’s, locked all tanks and the odd lively dog. This was all water of a ducks back to our driver who tirelessly reeled his hose in and out and the many drops he made.

Shooting on a scheduled delivery round gave us a number of challenges, but it was essential that the film reflected what really happens. So, no actors or stand ins were used and the customers reactions are totally genuine, trickier to capture but in our opinion, it was definitely worth it. Thank you to all our fabulous customers who were happy to be involved.

With more footage than we knew what to do with the team at Trendy Grandad did what they do best, edit and edit until we had the desired 1 min film and here it is.

We hope you like it, we certainly enjoyed making it and would like to thank all those involved, from Customers, Goff employees, the refinery and those at Trendy Grandad.

Docky #4: The power of our Norfolk community

Last week, BuxtonThreeTwo and Proudly Norfolk Food & Drink  hosted Docky #4 – a bitesize, lunchtime chat on all things food and drink. We’ve had some fantastic guests join us for Docky, but #4 was particularly special as we were joined by Chris Elliott of The Feed to discuss homelessness and hunger in our Norfolk community.

The Feed is a Norwich based social enterprise who have a vision of a community free from poverty. Supporting those who have been out of work for sustained periods of time, The Feed provide opportunities for employment and development in both their cafe and catering business.

During Docky #4, Chris spoke about how The Feed adapted in 2020. Through making phone calls to members of the community, delivering wellbeing packages and opening the community fridge, The Feed maintained a dialogue with those in need throughout the series of lockdowns.

Chris explained that The Feed also offers one-to-one support, mindfulness sessions, cooking classes and work experience programmes for people who have struggled with homelessness, addiction or on-going mental health problems. After these development sessions, the team at The Feed help individuals seek out jobs and start their career.

For 2021, The Feed have even bigger plans as they endeavor to start their own food truck. Not only will the presence of the truck spread The Feed’s message in Norwich, but it will also provide the enterprise with an additional revenue stream to allow them to continue the fantastic work they do for our community.

If you’d like to support The Feed by committing to sponsor the food truck, organising a fundraising event, donating to the community fridge or if you have employment and work experience opportunities for The Feed’s clients, you can get in touch with Chris at chris@thefeed.org.uk.

If you missed Docky #4, you can catch up here.

We can tackle homelessness and poverty in our community, together.

Renowned Norfolk retailer, Jarrold, has teamed up with local cancer charity Big C for a one-off online sale charity event which they have named BIG Clear Out For Cancer, launching on Wednesday 17th February. Helga Clarke, Senior Marketing Manager at Jarrold, said, “During the pandemic, as we have been spending much more time at home, many of us have been tidying, cleaning and sorting the areas of our home and things we never normally have time for. Part of this has been having a huge clothing clear-out. At Jarrold, while our shops have been shut, we have sorted some hidden treasures and some great bargains across our most popular brands to sell through our website and so the idea of a charity closet clear-out came to fruition! Just visit our website, sit back, take a minute and browse your size, you never know what you might find! We’d love it if our customers shared their purchases and showed us how they plan to wear them. We are delighted to partner with Big C for this initiative, donating £1 for every item sold to this much-loved local charity, as they too have suffered from not having their shops open.” Carole Slaughter, Head of Fundraising at Big C, said, “This is a fantastic, feel-good, fun initiative from Jarrold, which gives us all the chance for some retail therapy, which is exactly what we need at the moment and the opportunity to score a bargain, whilst raising much needed funds for those in our community affected by cancer. We are very grateful to Jarrold for their support.” Since the outbreak of the pandemic, Big C moved swiftly to transfer all support services online and over the telephone, to ensure ongoing vital support for those facing cancer and their families, in very challenging times. All Big C services are now available in this way including a specialist telephone support line, live chat support, telephone counselling, welfare advice, ‘Ask the Nurse’ support via Big C’s virtual centre, Get Moving fitness coaching programme and physical and mental wellbeing videos. In addition to this increase in demand for their services, Big C has experienced a sharp drop in income from closure of the shops and cancellation of fundraising events. www.big-c.co.uk  

Hatch Brenner Solicitors on Theatre Street in Norwich is delighted to launch a discount offer to all the NHS staff and other key workers who have been tirelessly supporting us all during the coronavirus pandemic. The new NHS and key worker offer for spring 2021 provides a 15% discount on our fixed fee structure for the preparation of Wills and Lasting Powers of Attorney (LPAs).

Read more: https://hatchbrenner.co.uk/services/fixed-fee-solicitors

Hatch Brenner Head of Private Client Caroline Billings commented: “It is absolutely the right thing to do to recognise and support our fantastic and hardworking key workers by offering them a discount on our private client services. We all owe a debt of gratitude to our NHS workers, Police, Care home staff, Paramedics and countless others. Having an up to date Will and Lasting Powers of Attorney in place means that individuals can have peace of mind that their future wishes have been recorded. With all of us having to confront real issues around our health and mortality, particularly true for these front line workers, we have seen an upsurge in enquiries for our private client services as people use the lockdown time to get their assets in order.”

The key worker discount is valid for appointments in March and April 2021, subject to availability. The scheme is open to anyone employed as one of the keyworker groups identified by the Government (see the list here). You will be asked to bring proof of your key worker status to your first appointment. We offer covid-safe appointments including via phone, video call, or within social distancing guidelines.

Read more: https://hatchbrenner.co.uk/news/lockdown-3-0-hatch-brenner-solicitors-remains-open-and-available

To make an appointment, please contact Hatch Brenner Private Client Paralegal Rachel Frammingham throughout February, March and April via 01603 660 811 or email rachelframmingham@hatchbrenner.co.uk

Read more: https://hatchbrenner.co.uk/faqs/can-you-help-me-write-my-will

In this episode of Business Insights Chat, MHA Larking Gowen partner Ian Fitch talks to Susanna Rendall, group managing director of The Boxford Group. The group owns the award-winning Stoke-By-Nayland Resort, Peake Fruit Ltd and Boxford Suffolk Farms.

Susanna talks candidly and in depth about the challenges that lockdown, and Brexit, have had on their businesses. She focuses on recruitment, and why they reached out to the community during the last year. Susanna also discusses what life is like in a family-run business. There are tales of pressing apples at her mother’s kitchen table, and how she’s learnt that if a vote is needed, perhaps it’s a sign that it’s not the right move.

Susanna believes passion is key to running a successful business – love your product – and that just because your business is getting bigger, it doesn’t mean it’s better! She talks about how important it is to be agile; to do your research when starting up; how knowing your weaknesses is key; and that you shouldn’t be afraid to ask for help.

Susanna’s diverse sector experience and work history, which includes hosting Manchester United FC and Annie Lennox, and being approached by Tropicana, make for inspirational listening. And her analogy of how business is like a marriage and subsequent divorce, is a gem not to be missed!

Your can learn more about The Boxford Group here.

You can listen to Business Insights Chat on Apple Podcasts, Spotify, or wherever else you get your podcasts. Subscribe now to make sure you don’t miss out on next week’s episode with William Coe, from Coes.

Listen here

We’re on the hunt again, this time for a talented and hungry Digital Project Manager who desperately wants to get Naked. We’re looking for someone that can create, shape and run digital projects. 

The offer:

You’ll get £23,000-£26,000 a year dependent on experience, holiday and pension. Plus, the money-can’t-buy experience of working with the legend that is Naked Steve.

Ideally you:

• Are passionate about all things digital
• Have worked previously in a digital role – and even better if that’s within an agency
• Have experience of website project management. You’ll know how to wow clients, tell designers they are wrong, speak on a technical level with the codey types and manage to a tight deadline.
• If you have a handle on SEO, Google Ads and Google Analytics then that’s a bonus
• Get social media – but not so much that you can’t enjoy a sandwich without needing to take a photo of it
• Take an interest in the world of brands and marketing
• Are a team player with excellent initiative
• Have a desire to make a positive impact
• Value honesty and transparency
• Are nice to people and don’t mind working with a mannequin called Steve

If that sounds like you, come and add your talent and help grow the Naked family. Please send your CV to james@nakedmarketing.co.uk with a brief note of why you would like to work with Naked Steve.

There was an outpouring of gratitude as people said ‘thanks west Norfolk’ on this year’s Love West Norfolk day.

After the difficulties of the last year, and in recognition of the difference people have been making for others, campaign organisers decided to theme this year’s Love West Norfolk day – the fourth – around the theme of saying thanks west Norfolk.

On the day, individuals and organisations – such as Fairstead Community Shop, King’s Lynn Samaritans, KES Academy Sports, King’s Lyn Park Run, Norfolk Chambers of Commerce, and the College of West Anglia –  all got involved, sharing their gratitude online.

T/Superintendent Lou Provart, the Mayor of King’s Lynn and West Norfolk Councillor Geoff Hipperson, Father Adrian Ling, Councillor Brian Long, and Lorraine Gore were amongst those sharing filmed messages to the community throughout the day.

And, the borough council, the QEH, Freebridge Community Housing, and Visit West Norfolk all took over the campaign’s social media Twitter account to convey their own messages of thanks to the community.

Prior to the day, members of the public were invited to submit their own messages of thanks which were unveiled on a wall of thanks: Thank You Wall – Love West Norfolk And, throughout the day, the Love West Norfolk heroes – who were all nominated by members of the public last year – were once again highlighted online.

The day culminated in a thanks west Norfolk film which featured the Lord Lieutenant of Norfolk Lady Dannatt MBE, Liz Truss MP, and James Wild MP, alongside local and community leaders: https://youtu.be/MG3UfH_TrmA

James Bagge, Love West Norfolk’s Ambassador said: “Thank you to everyone who got involved in Love West Norfolk day. It offered us an opportunity to reflect and think about those who have lent a helping hand at such a difficult time, and there was so much heartfelt gratitude expressed for others.

“It was a pleasure to read the many messages, and it is clear that people in west Norfolk have gone above and beyond to support others. So once again, I would like to echo those words and say – thanks, west Norfolk.”

Follow the Love West Norfolk social media channels to get involved: Twitter: @LoveWestNorfolk Facebook: Love West Norfolk and Instagram: love_west_norfolk

• Hopestead and Your Own Place CIC have joined up with a goal of preventing homelessness and supporting people to thrive in their tenancies;
• Through their partnership, bespoke and engaging TILS+ training will be offered to Flagship Group customers from April;

The training has been designed collaboratively with the aim of empowering individuals to overcome barriers and thrive in their tenancies.

A new partnership between charity Hopestead and social enterprise Your Own Place CIC will seek to prevent homelessness and support people to thrive in their tenancies.

The two organisations have teamed up to create bespoke training courses – called TILS+- for Flagship Group customers, that will allow trainees to sustain a tenancy, gain additional independent living skills, and develop financial resilience.

Hopestead, a new charity and part of Flagship Group is offering the sessions, which will begin in April. The sessions will be open to all Flagship Group customers.

The interactive, engaging, and – above all – fun workshops have been developed over the last year through close collaboration between the Hopestead and Your Own Place CIC teams. Themes covered by the training will include tenancy responsibilities and money management.

The training – called TILS+ (Tenancy and Independent Living Skills +) training – has been tailored specifically for Flagship Group customers and will combine both face to face and digital learning, in line with any government restrictions at the time due to the pandemic.

It is suitable for people of all ages and in the many different situations that people find themselves in needing help in their tenancy, particularly with the challenges that many of us have faced over the last year.

Hopestead’s vision is to end homelessness in the East of England and central to that is taking steps to mitigate homelessness, long before it becomes a threat. Marie-Claire Delbrouque, MD of Hopestead explained:

“We believe that we need to do more to prevent homelessness, taking action before it becomes a risk. By tackling the root causes of homelessness and empowering people to take control and overcome the barriers that are in their way, we can stop homelessness becoming a reality for so many. 

“And, a fundamental aspect of prevention is working to ensure homes are not lost due to rent arrears or a sudden change in circumstances, like so many have faced during the Coronavirus pandemic.

“Which is why our new partnership with Your Own Place CIC, a fantastic organisation with which we share common goals, is so crucial.  Together, we can offer targeted support to empower people take control of their lives and sustain their housing in the community. Because we believe everyone deserves a place to call home.”

Your Own Place’s goal is to seek new solutions to old homelessness problems, and prevent homelessness. Rebecca White, Chief Executive, said:

“Sometimes an organisation comes along that just chimes with your approach.  This was the case with Hopestead.  Together we aim to end homelessness. We couldn’t be more delighted to be working with Hopestead for the benefit of Flagship tenants. 

“Now more than ever, ending homelessness matters.  Now more than ever, people are finding themselves in incredibly precarious situations not of their own making.  Through our uniquely innovative and engaging digital and face to face Tenancy & Independent Living Skills Training, we will see tenants feeling more confident with their money, better able to get help, make new connections, feel empowered to solve their own challenges and take steps forward.

“They will know that they are not alone, be able to get things like finances on track, keep their home and avoid future evictions and homelessness.”

Flagship customers interested in finding out more about the workshops should get in touch with their Housing Officer at Flagship Group in the first instance or email Weare@hopestead.org for more information.

OrbisEnergy welcomes another tenant onboard their virtual office offering as remote working continues to dominate the country.   The company, which provides both physical and virtual office spaces with a focus on the clean energy sector, is seeing more businesses embracing the virtual way of life – and at a fraction of the cost.   The latest tenant to join OrbisEnergy’s worldwide centre of excellence is A3D, specialist engineering surveyors who have almost 50 years’ worth of experience in their field.   Providing engineering, design, draughting and surveying services to a range of major oil refining and distribution companies as well as gas, pharmaceutical, detergent and building constriction businesses, A3D’s move into virtual offices is the latest example of their innovative and dynamic approach.   Colin Pittman, Director of A3D, said: “We are really focused on providing innovative, cost-effective and time-saving solutions for our clients.”   “Joining OrbisEnergy on a virtual tenancy aligned with our goals, saving us costs on physical office space whilst also giving us access to a number of tenant benefits all under the umbrella of an environmentally-minded space.”   OrbisEnergy provide both physical and virtual tenancies at their cutting-edge, environmentally friendly building at Great Britain’s most easterly point in Lowestoft, Suffolk.   As more employers see the benefits of working from home but still require access to professional spaces as well as services including mail and telephone handling, OrbisEnergy are welcoming an increasing number of virtual tenants onboard.   Alongside this, OrbisEnergy also provides sector networking opportunities, business support initiatives and sources of funding advice.   Angela Grey, Building and Tenant Manager at OrbisEnergy said: “We are delighted to welcome A3D to the building as our newest virtual tenant.”   “We are seeing more and more companies consider the switch to remote working but still requiring occasional access to professional spaces such as offices and meeting rooms. With our virtual tenancies, we are able to offer this access in a cost-efficient way whilst still offering benefits such as mail and call handling which is essential to many business’ operations.”   OrbisEnergy is based in the UK’s most easterly point, Lowestoft in Suffolk. A hub for the nation’s clean energy operations, the building has been home to established names in industry including ScottishPower Renewables, Global Wind Service UK Ltd and 4C Offshore.  

Leading tax and accounting franchise opportunity promoted in the UK, Canada, USA and Australia as expansion continues apace.

In a first for the established small business accounting franchise, TaxAssist Accountants held multiple Discovery Sessions in the same month across the globe, as it continues with its ambitious expansion plans.

For David Paulson QFP, Senior Vice President, Franchise Development, it is milestone moment, and the realisation of years of planning.

“Expansion across North America and Australia, as well as the UK and the Republic of Ireland has been a long term aim of The TaxAssist Group, and the interest we are now experiencing is very encouraging,” he said.

“We are promoting single unit franchise opportunities, as well as area representative opportunities in the USA. The sessions provide an overview of the range and depth of technical, marketing and business development support on offer through the franchise, and the scope and potential of the business model.

“I am involved in all of the online Discovery Sessions, alongside senior colleagues from both the UK and host countries, choosing a convenient time that works well across different continents, resulting in very positive feedback received from delegates.

“I’d encourage anyone who is thinking about running their own accounting practice for small businesses to get in touch. There is a huge demand for the services of a quality accountant right now – and will continue to be – as clients reach out for help to understand what their business is doing, how to access finance, plan for the future and make key business decisions. The visibility of our shop premises means we are ideally situated to attract and support clients, while offering our accountants the ability to build substantial practices.”

If you are interested in attending one of our online Discovery Sessions, please follow this link which will direct you to your country of interest.

Avoiding video call fatigue – I’ve got the video blues

In this weeks episode of Impromptu Business Chat, James and Mark share their experiences of the video blues. Since the first lockdown, businesses have become ever more reliant on video calls, but is it now starting to impact our metal health and wellbeing. As usual they share 3 top tips, and along the way they draw inspiration from Harvard Business Review, Jeannette (Pritchard) Pearce MBE and Huey Lewis & The News!

If you enjoy this episode, please subscribe on Apple Podcasts, Spotify, or wherever else you get your podcasts. Whilst you are there, please like us, and leave a comment. We would love to hear what you are enjoying about the podcast, and it helps others to find us!

Listen here