Do you need a hi-vis coat or pink scrim within your business?
At Rhino Building & DIY Supplies, we have a special offer on for our hi-vis orange bomber coats, orange motorway coats and plasterers pink scrim for the month of February.
Please get in touch if you are interested on 01493 751762 and ask for Zoe or Jon.
Commercial property firm Arnolds Keys has sealed a multi-million pound retail property deal for a Beccles-based private property development and investment company – the second multi-million pound deal it has negotiated on behalf of the client in a matter of months.
The Suffolk-based firm secured the purchase of the Haverhill Retail Park on behalf of Barsham Securities Ltd. The newly-developed 2.4 acre retail park was brought to the market in October by London based firm JonesLangLaSalle. The Park comprises 27,167 sq ft of retail space and is fully let to Home Bargains, Pets at Home and Pure Gym.
The deal comes just months after Arnolds Keys negotiated two other deals for Barsham Securities Ltd, including the off market purchase of an office investment on the Norwich Business Park.
“This is a well let modern scheme to a mixture of financially strong national operators in a prominent position in a strong market town,” said Mark Mayhew, Associate at Arnolds Keys. “With all of the units let on long leases, it represented a good investment opportunity and we are pleased to have secured the purchase on behalf of Barsham Securities, against significant competition.”
Stuart Holmes, director at Barsham Securities, added, “We are delighted to have secured this high-profile, new retail property for our investment portfolio. The strong tenants, being the only retail park in Haverhill and situated in a prosperous and growing Suffolk town, made this is an investment opportunity we wanted to secure, and in line with our investment and portfolio strategy. We are very grateful to Mark and his team at Arnolds Keys for all their hard work in helping us secure the scheme.”
Barsham Securities were represented by Sally Challinor of Ashtons Legal. Following the purchase of the Haverhill Retail Park, the Asset Management department at Arnolds Keys has been retained by Barsham Securities to manage the retail park on their behalf.
The awards, organised by Broadland District Council and South Norfolk Council, celebrate the excellence, innovation and best practice shown by businesses across the combined area and are proudly supported by Radio Norwich.
The Visitor Economy Experience category, sponsored by Adnams, celebrates customer focused businesses. We were able to demonstrate our excellence in hospitality approach at our boutique Hotel, Restaurant, Event Venue and spa Treatment Rooms across:
The winners will be announced at the awards ceremony on 26 March at OPEN Norwich.
The OPEN Youth Trust (OPEN) are looking for sponsors for this year’s Norfolk Youth Awards 2020.
OPEN has been working alongside young people for fifteen years now and these awards are designed to highlight young people’s astonishing achievements and to give them the recognition and encouragement they deserve.
Nominations for these awards will be aimed at young people in Norfolk aged between 11-19 years of age (or up to 25 years for those with additional needs), with the exception of the Hero Award which will be for young people to nominate an adult who in their eyes is a ‘hero’ or champion, will open on Friday 14th February.
The awards will be judged by an independent panel of judges and Joe Crowley, Ambassador for OPEN and presenter of The One Show and Countryfile will host the Awards ceremony which will take place on Wednesday 10th June 2020.
To make these awards “super exciting”, “the very best they can be”, “go with a bang” – take your pick – OPEN is calling for sponsors to support them.
As sponsors you will be joining media partners the EDP and Evening News, main sponsors City College Norwich and Norfolk County Council, as well as the following organisations who have already signed up as category sponsors:
Plus
We are looking for another main sponsor for the awards as well as a further sponsor for the remaining category:
Protima Sikdar-Wood from Spire Solicitors and sponsor of the Outstanding Achievement award said:” Sponsoring the Norfolk Youth Awards is without question a rewarding and highly beneficial experience for Spire Solicitors LLP, for us to continue to recognise and appreciate what we love about Norfolk – emerging talent. We were proud to be sponsors of the awards, as well as celebrate the success of all the individuals nominated.”
Charlene Girling: Head of Youth Services for OPEN Youth Trust said: “This is an amazing opportunity to honour the future generation for the region, and we are inviting anyone interested to join us in championing these young people by sponsoring these awards”.
Anyone interested in getting involved should contact Angela Brett angela@opennorwich.org.uktelephone 01603 252117
For more information about these awards visit:https://opennorwich.org.uk/awards/norfolk-youth-awards/
Photo caption: Winners and sponsors from Norfolk Youth Awards 2019 – credit Simon Finlay Photography
With companies all over the UK racing to reduce their carbon footprint and plan how they can contribute to the Government’s recent announcement to pass net zero emissions into law, one organisation has been helping hundreds of the UK’s biggest businesses to prepare for this step-change.
The UK’s biggest carsharing platform, Liftshare, has just hit an incredible milestone. It has prevented 1 billion miles from being driven by encouraging people to share their journey, matching commuters and also working with employers to find smart transport solutions.
Liftshare.com was founded over 21 years ago by Ali Clabburn, a student in Bristol who was looking to get home to Norfolk, having spent his money on going out. He posted a note on the student union pinboard and the rest is history.
The platform recently welcomed it’s 1 millionth member, with each of its regular sharers saving on average £1,000. Every day, these sharers are saving around 1 million miles.
While the first billion took 21 years to achieve, the rate of growth for Liftshare means that it will take less than 3 years to achieve its next billion miles. Liftshare’s work could be saving 10% of all commuting miles in 5 years time.
A video of how Liftshare have achieved a billion miles can be viewed on YouTube here: https://youtu.be/LeaYOIexaFE
But it’s not just the miles saved that is significant. That translates into 192,574 tonnes of CO2 not being released into the atmosphere. Too much CO2 in the atmosphere is a major contributing factor towards climate change. The average carbon footprint for a person is around 20 tonnes per year.
Alongside the public network, where anyone can sign up and find matches going their way, Liftshare also offer private schemes for businesses to help their staff travel more sustainably. This is where the majority of its growth has come from, with some of the biggest employers in the UK (such as Amazon, Ocado, BT and Heathrow) setting up schemes to help their staff travel more sustainably.
A company’s potential savings by using the platform can be enormous, with it currently saving businesses a combined £20 million per year. This figure comes from reductions in parking requirements and the associated costs of leasing spaces or land. With initiatives such as Workplace Parking Levies now being considered by local authorities, reducing the amount of private parking on-site could become an urgent priority for businesses in the near future Liftshare can also save businesses money by aiding the recruitment and retention of staff. A car-sharing scheme enables people to get to work cheaper and easier, but sharing also helps make the commute less stressful and you have someone to talk to.
Ali Clabburn, Founder and CEO, said, “I never imagined when I set up Liftshare over 21 years ago that we could have reached this incredible milestone. It feels like Liftsharing has finally gone mainstream and it’s now completely normal to share your journey. A million people can’t be wrong!
Liftsharing gives people the options that they need to travel sustainably. What most people don’t realise is how flexible carsharing can be. You don’t have to share every day, do what works for you. A lot of people are making a conscious effort to help the environment and be greener. Liftshare is one very easy way that you can help the planet, ease congestion in your local area and save a bit of money at the same time.”
Brewin Dolphin, one of the UK’s leading wealth managers, has opened an office in the heart of Norwich.
The modern, agile, working environment on St Andrews Hill enhances the services that Brewin Dolphin provides, offering wealth management services to private clients, corporates, trusts and charities, working closely with local Independent Financial Advisors (IFA) and other professionals.
The opening reinforces Brewin Dolphin’s commitment to East Anglia, which is underpinned by continuing support for local events and charitable causes, including the Royal Norfolk Show, and the Norfolk & Norwich Festival.
Andrew Wheeler, Head of Brewin Dolphin East Anglia, said: “The business has come a long way over the last five years, and through improvements in our technology we are able to operate more flexibly in the heart of Norwich.
“We can use this agile workspace to focus our time, hosting meetings with our clients and building our professional service relationships and contacts.”
He adds that neighbouring businesses have been “extremely welcoming”. “The location is in the heart of the business community in Norwich, so a stone’s throw away from companies who we have built our relationships with. We are certainly seeing a pick-up in enquiries from business owners and employees around pensions and tax-efficient investment, post the election” he said.
Brewin Dolphin’s offices in East Anglia have strategic partnerships with many professionals from the region, building on the firm’s more than 250 years of heritage. The team includes experienced investment managers who are focused on delivering individual advice tailored to their clients’ personal ambitions and attitude to risk.
The value of investments and any income from them can fall and you may get back less than you invested.
Please note that this article was prepared as a general guide only and does not constitute tax or legal advice. While we believe it to be correct at the time of writing, Brewin Dolphin is not a tax adviser and tax law is subject to frequent change. Tax treatment depends on your individual circumstances; therefore, you should not rely on this information without seeking professional advice from a qualified tax adviser.
The information contained in this publication is believed to be reliable and accurate, but without further investigation cannot be warranted as to accuracy or completeness. The opinions expressed in this publication are not necessarily the views held throughout Brewin Dolphin Ltd.
Spaces are now available to book on our Emergency First Aid At Work Training Courses, on;
Courses are held at Rossis Leisure Centre, North Walsham. Prices are £62.50 (+VAT) per person, Refreshements & Lunch are included;
https://shepherdshsltd.co.uk/first-aid-training-courses/
Every winter you hear the same stories about the pressures on the NHS.
So how can we help to alleviate that pressure? We’ve been asked by the NHS in South West London to produce a series of awareness commercials to educate the public. Topics include the importance of getting the flu jab and the often overlooked services that pharmacists can provide.
The JMS Group was founded nearly 40 years ago to produce commercials for the burgeoning commercial radio industry. People’s listening habits have changed greatly over the decades and this campaign reflected that. The commercials have been booked to run on both a traditional local radio station (Radio Jackie, one of the original pirate stations) and a modern streaming service (Spotify, targeting users in south west London).
Even though people’s listening habits have changed, they are still listening! And we’re still reaching them with effective advertising campaigns!
Account Based Marketing or ABM is set to become one of the marketing watch-words for business-to-business marketing in 2020. An integrated and focused approach to marketing, it can provide significant results for businesses who sell to other businesses and can well define their target customers.
We’ll take a look at what it means, how it can be implemented and the potential benefits.
What is Account Based Marketing?
Account Based Marketing is a strategy that directs marketing efforts and resources towards engaging a very specific set of existing or potential clients. It requires close alignment between sales and marketing teams to ensure every marketing material, communication or touch-point is highly personalised, with account-specific messaging.
It relies on cooperation and collaboration between sales and marketing, so both teams should be ready to share information and work closely together.
Why use Account Based Marketing?
Like most marketing initiatives, the desired outcome of Account Based Marketing is higher sales and greater client value; all achieved in a shorter time frame. Account Based Marketing focuses activities on those existing or potential relationships which represent the greatest likelihood of conversion and the highest potential value.
Instead of casting a wide net, it helps break through the noise of more usual marketing by putting something highly targeted and personalised in front of decision-makers in the businesses you target most.
It’s all about the sniper rifle, not the shotgun!
How does Account Based Marketing work?
When marketing and sales share the same objectives, they can collaborate around common goals and increase their chances of success. Thus, Account Based Marketing begins with both parties working together to develop a joint strategy.
Whilst the ultimate objective is to land new accounts, or expand business with existing ones, it’s best to first identify the smaller goals that align to your desired outcome. For example, receiving a positive response from a potential customer, discussing their needs or pitching a proposal. Focusing in these will make you more likely to succeed the ultimate prize.
Who should Account Based Marketing target?
Sales and marketing need to analyse your existing customer base and identify your ideal customer. This is typically those who are most profitable, long-term, happy and easy to work with. Typically, they are the businesses which get the most benefit from whatever you provide and keep returning for more.
Once you’ve detailed your ideal account, look for other existing clients who could be developed to join them. Now look outside your current customer base at the companies and organisation you’d like to land. Ensure the companies you identify have an urgent need you could address and you can compel them to spend a profitable amount. Be honest with yourselves though! You’re interested in selecting the genuine low-hanging fruit, not making an overly optimistic play for an unachievable new client.
Business decisions are typically made by multiple people. For any significant B2B purchase, your Account Based Marketing needs to help drive consensus among all the stakeholders involved. Therefore, you need to identify everyone who may exert an influence over the buying-decision and target each one individually as part of your campaign.
How should Account Based Marketing influence your marketing messaging?
Account Based Marketing relies on tailoring messages to all individuals, in order to create the greatest likelihood of converting the whole account.
Each individual will essentially be subject to a personalised marketing campaign. Whilst many recipients within a business may be swayed by the same messages, each has their own perspective and their needs may differ. You need to develop a message and content which resonates with them to build and nurture a relationship.
Being B2B marketing, success is greatest when you provide useful information and a consultative approach; mapped to where the recipient is in their buying cycle. Align your messages and content with their interests, needs, influence and challenges they may be experiencing. Develop a unique value proposition and relevant content aimed at each stakeholder.
Demonstrate your expertise, use real world examples and show your company is a diligent partner or supplier which has done its homework and provides value. If your messages and content are strong, recipients may also share them with other stakeholders you’re targeting in the buying-decision.
Which marketing channels should Account Based Marketing use?
Evaluate and choose the marketing methods and channels most likely to successfully deliver your message for each account and individual.
It’s best to begin by identify the channels the recipients are most likely to favour themselves when searching, researching and selecting new products or services.
Marketing methods can include email, direct mail, social media, digital advertising, printed materials, special events and more. However, the most effective may vary even within one account, so don’t assume one-size-fits-all.
Before delivering the campaign, specify the activities and timings both sales and marketing will deliver. Map out as much as possible and have regular progress meetings to ensure everyone is on schedule and to learn from results and feedback.
What is the secret to success with Account Based Marketing?
Ensuring sales and marketing work together as a close team is the secret to success with Account Based Marketing. Marketing is largely about timing, especially with B2B products and services. A timely call or meeting is the most effective way to convert highly targeted marketing materials and channels.
What makes Account Based Marketing so effective for B2B?
Many businesses already utilise elements of Account Based Marketing such as personalised emails, invites to events and account management. Most businesses can also identify those to whom they could sell more or specific companies they’d like to attract. Account Based Marketing focuses efforts and ensures both marketing and sales are jointly accountable for success and progressing accounts along the buying process.
If you’d like help implementing and benefiting from ABM, visit https://fullmixmarketing.co.uk/contact
North Walsham High School has relaunched its business mentoring programme.
The objectives are to support engagement with local employers, raise aspirations & self-confidence and develop employability skills. This is an excellent option to include in a volunteering or social responsibility programme.
Mentors will be fully supported with resources and regular updates. They work with a maximum of 10 students, starting from Year 9, and are asked to meet the group twice each term. Students and parents fully support this programme.
To find out more, please read the attached document, or contact Diane Evans at North Norfolk District Council – diane.evans@north-norfolk.gov.uk
Throughout 2019, Break was the Maids Head’s local charity. During the year our staff and guests raised £1,184.06. We invited Danielle Gravestock from Break to receive the cheque and celebrate the fundraising success with our staff.
The money was raised through collection buckets, a Christmas raffle and donations at special events including resident tour guide Paul Dickson’s Shardlake’s Norwich tours during English Tourism Week and Norfolk Day, and Rob Knee from the Paston Heritage Society who gave talks about the Pastons and the Paston Letters on Norfolk Day and on 22 November. The second talk was on the anniversary of the Maids Head getting it’s first official written mention in a Paston letter. A team from the Maids Head – Jonathan Brasnett, Andrew Shorthose and Rose Taylor – also completed the City of Norwich half marathon in aid of Break
Danielle Gravestock, Senior Fundraising Officer, Break said: “Thank you to the Maids Head Hotel and all involved in their wonderful Charity of the Year fundraising, for the generous support – we know how much time and energy it takes to fundraise and hope that knowing that the money raised is going to have a significant impact on local vulnerable children, young people and families will enable all involved to feel incredibly proud of all that has been achieved.”
“£1,184.06 will enable us to provide hope to vulnerable young people and families at a time when it is needed most, allowing us to provide safe, caring home environments with continued support, to ensure that every child and young person has the chance of a brighter tomorrow.”
Our charity for 2020 is Norfolk and Waveney Mind.
Never has a dark, foggy drive been more happily made than Thursday mornings journey from Norwich to our first Great Yarmouth networking breakfast of 2020!
Even with the dark January early start, the Royal Assembly Rooms was warm and welcoming and the room was filled with coffee and chat.
It was great to catch up with our members after the festive holidays and hear their exciting plans for the upcoming year and to introduce guests who are looking to join the Norfolk Chambers.
We were thrilled that the event got off to a roaring start with our guest speaker David Field, CEO of the Zoological Society of East Anglia talking about his journey and joy of running the charity that leads Banham Zoo and Africa Alive!
David’s energy and enthusiasm for his conservation work is encouraging and awe inspiring! David was also joined by Suzy Jackson, Head of HR to talk about the charity work of David and the team at the ZSEA.
In a talk that we wished wouldn’t end, he took us from the 18th Century’s first Zoo to the cultural impact of zoos on society, to AA Milne’s meeting with the real Winnie The Poo. He told us how his mother finally stopped asking when he was going to get a ‘proper job’, when he started meeting influential people such as HRH The Queen and Lord David Attenborough.
When David is not in Madagascar working on one of the many ZSEA’s conservation projects, or inviting protestors to take a walk with him around the zoo, he is passionately working to bring his mission and vision to life. It’s a mission to connect communities to nature for conservation and a vision that our world will be a haven for wildlife and people.
Click here if you would like to find out more about Banham Zoo and Africa Alive! and their upcoming Big Cats event.
Thank you so much to everyone who joined us, we hope you enjoyed the event – we certainly did!
A big thank you to Dale Graver, our amazing apprentice for helping at his first networking breakfast!