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Your Email List= Your secret Weapon

You’ve got an email list, but are you actually using it?

Most businesses either don’t email their audience enough—or worse, send boring, spammy emails that get ignored.

We craft engaging, sales-driven email campaigns that your audience wants to open.

✅ More engagement

✅ More sales

✅ More loyal customers

💬 Plus, we track the data, tweak the strategy, and make sure your emails are working hard for your business. No contracts, just results.

👉 Let’s make email your best marketing tool! Contact us https://smashmarketing.co.uk/contact/

Advancements in solar energy – technical showcase

RenEnergy is excited to invite you to an exclusive technical showcase that will take off at Saxon Air. We will explore cutting-edge energy solutions across multiple industries. Gain insights into commercial battery storage and how it can optimise your business, the latest developments in solar canopies, and advancements in EV charging.

This event is a unique opportunity to see these technologies in action, engage with our expert team, and network with key industry leaders shaping the future of energy.

More about the event

Date: Thursday, 20 March

Venue: SaxonAir Charter Limited, Business Aviation Centre, Norwich NR6 6JT, United Kingdom

12:00 Arrival time

12:30 Start time

16:30 End time

RSVP: Please RSVP by 28 February

Please park your car at the Norwich Airport Park & Ride, we will be providing transport for the entire day. We will meet you there.

Will we see you there?

Please use the RSVP link to let us know if you will be able to attend or not. Let us know as soon as possible.

Do get in touch if you have any questions. We would love to see you there.

New Training Services

Hands On At Work is working in collaboration with a health and wellbeing training provider to offer their clients a broader range of services including Mental Health First Aid England Training. The courses are offered both onsite and online to suit businesses whether they work purely onsite, remotely or hybrid working. 

Mental Health First Aid, or MHFA, is an internationally recognised training course that teaches people how to spot the signs and symptoms of mental ill-health and provide help on a first-aid basis. 

To be effective, MHFA training should be part of a broader wellbeing strategy. To assist with this, we offer the following MHFA England courses.

2-Day Mental Health First Aider

Courses are available for Adults, Youth, and Armed Forces, and are known for being practical and sensible.

Mental Health Champion Training

A one-day course designed for those seeking basic skills to assist others with mental health issues and improve workplace mental wellbeing without committing to the 2-day course.

Mental Health Awareness Training

An introductory half-day, four-hour session aimed at raising awareness of mental health in the workplace All courses are delivered online or face to face either on-site at your premises or at the training provider’s open courses held in Liverpool, Milton Keynes and other locations nationwide.

Kathy Scott, Director of Hands On At Work, completed the 2 day Mental Health First Aider course online and said “It was very intense, extremely eye-opening and has made me more aware as to what we say and how we say it, and how that can make a huge difference when supporting someone who has poor mental health. The course does not set out to make you a professional counsellor, but it does guide you how not to be judgmental, to recognise signs someone may be struggling, and how to help by being a good listener and to signpost them to useful resources.”

Hands On At Work is excited to offer these training opportunities in addition to their other services giving a broader spectrum of ways you can support your employees in all aspects of health and wellbeing.

Contact us for more information or to book a training session as part of your 2025 wellbeing strategy.

Telephone Kathy Scott on 07989 367669

Email: info@handsonatwork.co.uk

Website: www.handsonatwork.co.uk

Resources available from National Apprenticeship Week 2025

What a great week it was as the country celebrated NAW2025.  So many events going on up and down the country for the purpose of helping more employers to understand what is on offer for them and how their business can benefit.  We celebrated apprentice successes (see our LinkedIn page) which in turn celebrated the successes of those businesses and their bottom line.

We offered events to focus on the key areas of interest which we know employers find challenging around team building and development.  If you didn’t have chance to come to the events on the day, we have recordings so you can watch as soon as you are ready. 

Solving the Challenge of Recruitment and Retention

Our Head of Recruitment at Swarm Recruitment, Paul Riddock, along with Sophie Duffy, our Recruitment Consultant, and our friend Andy Lochtie from Lumos Digital Marketing, talked about how to overcome the typical complications and challenges of recruitment and retention. Andy, as an employer of apprentices, spoke about how it works for him and particularly gave some great practical guidance and insight.

Well worth a watch:
https://www.linkedin.com/video/live/urn:li:ugcPost:7294671063773310976/

YouTube Forum (90 mins):

Understanding Business Apprenticeships

On Tuesday of National Apprenticeships Week we held a forum for employer’s wanting to learn about how an apprentice can really make a difference to their business bottom line as well as how the system works to be able to access it for your business. 

This is for businesses of all sizes!  It is not saved only for big corporations but works for small businesses with a handful of employees.  On the panel was Chris Perry talking about the funding and format of apprenticeships, Martin Morrell representing Anglian Home Improvements as an experienced apprentice employer, two of our recent apprentices, all supported by Suzanne Hodnett as Chair offering extra insight from her experience as an apprenticeship trainer.

Worth watching to understand exactly how everything works…
Take a look at the opening screen showing 3 examples of real ROI achieved by apprentices for their businesses:

https://www.youtube.com/watch?reload=9&v=ZYfYKYkSY2U

“Open Evening” for Secondary Schools:

A career in Market Research

This was a really interesting online session which we ran for secondary schools across the country to help their soon-to-be school leavers learn about a career in Market Research, as they assess their options.  We welcomed parents with their Year 10s/11s to hear about what Market Research is, and the Apprenticeship roles being recruited for this March at Ipsos, the well-known Market Research business in London, ready for a September start.  We don’t have a recording of this session as it wouldn’t have been appropriate with young people on the call but if you are interested to know more and how your local school can partner with us to hear about these opportunities for students, please get in touch with us at enquiries@swarmgroup.org.uk

We were also guest speakers on the LinkedIn Live Ranksuite webinar for Marketing Apprenticeships (60 mins):

Digital Marketing Apprenticeships: Careers, Capabilities, and Impact

Our Recruitment Consultant, Sophie Duffy, and our Head of Marketing and Marketing Apprenticeship Lead, Suzanne Hodnett, were invited to be on the panel for our friends at Ranksuite, who champion Marketing Apprenticeships.

It was a very informative session to help you tap into the benefits of a Marketing apprentice for your business. Also on the panel were Tom Sangers, Director of Metric Hub who talked about employing marketing apprentices and Karim Adib from FatJoe and Bradley Webster from Herd who both started their careers as Marketing Apprentices.

Watch the recording on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:7295433885100695552

————————————————

If you are still on the fence and we haven’t convinced you yet how much you can benefit from having an apprentice in your business… read some key takeaways on our summary of the week:

What happened in National Apprenticeship Week 2025

…and also make sure to follow us on LinkedIn for ongoing information, testimonials and support: 

https://www.linkedin.com/company/swarm-training/

Considering a New Business Venture

According to official statistics published by the Department for Business & Trade, at the start of 2024 there were estimated to be around 5.5 million UK private sector businesses. A rising perspective suggests that 2025 could be a year of growth for new businesses – this would give a further boost to the already sizeable sector of 3.1million sole traders, 2.1 million actively trading companies and 356,000 ordinary partnerships in the UK at the start of last year.

The Centre for Economics Business Research (Cebr) for Sage forecasts that the number of new businesses in the UK will increase by 342,000 in the next two years, while figures from QuickBooks’ ‘Entrepreneurship in 2025’ survey of 3,000 consumers and business owners shows that more than half (52%) of survey respondents say they are considering launching a new business in the coming year.

If you are thinking of starting a business, thorough preparation can be the key to long-term success. Here we look at some of the main considerations for those beginning their new business journey.

Preparation and knowledge are key

There are several financial, tax and accounting steps you must take, however there is no one-size-fits-all template. Every business owner and venture is different – the structure of your business; sector you work within; place of work; whether or not you have employees; and the nature of your sales and income.

You might decide to set yourself up as a sole trader, become a partner in a business partnership or register your own limited company. They all have different implications for how you run the business and pay tax. Ensuring you are fully informed helps avoid any unnecessary costs and enables you to make the right choices from the outset.

Here are some topics to think about :

Business structure

You will need to decide on the best legal structure:

  • Sole Trader: the simplest to set up. You are taxed on the profits of the business each year, even if you do not withdraw these from the business bank account. You are personally responsible for the business debts and liabilities.
  • Partnership: two or more people run a business and share the profits. All partners are responsible for any debts and liabilities. There are different types of partnership to consider – ordinary partnership and limited liability partnership.
  • Private limited company: This is legally separate from the people who run it, that includes finances which are separate from your own. The company can own property and is responsible for its debts. The company pays corporation tax on its profits. You, personally, are only taxed on income that is declared to you from the company, therefore gives you some control over your personal income.

Paying tax and registering your business

If you are setting up a limited company, you must register the company with Companies House. You will file company accounts and a confirmation statement with Companies House annually and you will also need to file a corporation tax return, together with tagged accounts in iXBRL format, with HMRC.  Company accounts need to be prepared in accordance with accounting standards and company law, therefore in a set format. You also need to consider whether you need to register the directors/shareholders for self assessment personal tax returns, which will depend on their personal income levels and income sources.

If you are self-employed as a sole trader, you must register for self assessment if you earn more than £1,000 from your self-employment (before you deduct your expenses).

If you trade through a partnership, you need to register the partnership with HMRC as well as register the partners for self assessment tax returns.

Depending on profit levels, you also need to consider if you wish to pay Class 2 National  Insurance voluntarily as a sole trader or partner (for example to maintain qualifying years for state pension).

Record-keeping and bank accounts

As a limited company, you must use a business bank account and keep records about the company itself and financial and accounting records. HMRC may undertake a compliance check to make sure you are paying the right amount of tax.

Sole traders and those in a partnership must keep records of their business sales, income and expenses to enable them to complete their self assessment tax return. They should also keep proof of all receipts for goods, stock, and expenses; bank statements; sales invoices; till rolls; and bank slips.

It is worthwhile noting that from April 2026, sole traders with business and/or property income which total, when added together, to more than £50,000 (before deduction of expenses) will be required to maintain digital records and HMRC each quarter using compatible software. This is called Making Tax Digital for Income Tax – find out more here.

Expenses

Sole traders, partnerships and companies can deduct ‘allowable expenses’ (necessary costs that are directly related to running your business) from their income when calculating taxable profit. The tax rules can, however, vary between the different entities and are not always straight forward.

VAT

If your (or your company’s) taxable supplies are below £90,000, and you do not expect your taxable supplies to go over £90,000 in the next 30 days, you do not need to register for VAT. For newly set up businesses that started from scratch, you need to look at the end of each month for the last twelve months to see if the £90,000 registration threshold is exceeded.

Some of the issues to consider when thinking about VAT :

  • If your supplies are in fact “taxable” – which means any supply in the UK that is not exempt VAT;
  • Whether you want to voluntarily register for VAT, for example to hide the size of the business or to be able to claim back VAT on your expenses;
  • If you need to register for VAT asap as you are over the VAT registration limit; and
  • If you register for VAT, would it be advantageous to join a VAT scheme (such as the flat rate scheme). Also, you need to consider how you will keep your accounting records to ensure you meet the requirement of Making Tax Digital for VAT.

How M+A Partners can help

There are certainly lots of considerations when it comes to setting up your new business. Our experienced team takes the time to understand your unique business needs – explaining the different ways you can set up your business, the associated tax implications, as well as how to keep your books and records to ensure you meet any Making Tax Digital current and future requirements.

Should you wish to discuss your new business venture, or find out more about the tax considerations of working for yourself, get in touch.

How to have a career in science without necessarily being a scientist

Science, research and innovation are core disciplines that will undoubtedly help the human race address many of the key challenges it faces. Whether it is dealing with climate change, ending world hunger or living healthier and longer lives, we need to create environments that will enable scientists and researchers to make ground-breaking discoveries to be made. That means building a support network to work alongside them made up of individuals with other skills and disciplines.

Raising awareness of the opportunities for non-scientists to work in the science sector was the theme of an event organised by Norwich Research Park at the Norwich Science Festival. Aimed at young people who are starting to think about their future career, it featured short talks from members of the Norwich Research Park community about their jobs and careers in disciplines as varied as research, marketing, finance, construction, facilities management, therapy, architecture, operations management and nursing.

The talks were followed by a lively ‘speed-dating’ style Q&A where attendees were able to quiz the presenters about their individual roles and day-to-day activities, how they got into their line of work and the opportunities they have to contribute towards ‘making the science happen’.

Roz Bird, CEO of Anglia Innovation Partnership, the campus management organisation at Norwich Research Park, opened the event by talking about the growth plans for the park campus, which has 30,000 people on site. With 100,000 sq. ft of start-up accommodation, 1.6m sq. ft of land with planning consent available and a number of new buildings about to be started, there is a real sense of excitement about the coming years.

She said, “As we grow, so will the number and variety of jobs on offer as new companies are established and grow and other businesses relocate to Norwich Research Park. And, it won’t just be jobs for scientists. There will be all sort of jobs, as we are showcasing today. It’s important that we share news of these opportunities with the people of Norwich. Norwich Science Festival is an excellent platform for us to engage with young people who are starting to think about their future careers.

Roberta Hook, Deputy Chief Operating Officer at Norfolk and Norwich NHS Foundation Trust, looks after the day-to-day operations at the hospital from patient admission to the point they are discharged.

She said, The beauty of today’s event is that we can show young people just how many career paths there are and the different ways they can start working in a research-based environment at both the hospital and across the park campus. Whilst academic qualifications are important, we also showed that passion for something can open just as many career doors. The important thing is to keep being curious and find out what is really possible.”

Emma Waters, a postdoctoral research scientist at the Quadram Institute, works with dangerous pathogens in her work sequencing DNA.

She said, “I grew up in Norwich and discovered the Research Park thanks to an A-level summer placement at the John Innes Centre. That experience introduced me to the diverse science community and incredible research happening right on my doorstep and inspired me to become a scientist. I only spend about a third of my time in the lab; the rest involves collaboration, communication and global travel to places I’d never have imagined visiting before.”

Natassja Bush is CEO and co-founder of Inspiralis a company created as a result of research carried out at the John Innes Centre. It supplies enzymes to institutions around the world for use in further research.

She said, “Science is one of the key drivers of economic growth in the world and there are lots of jobs in it. Engagement with young people in our communities is vitally important to show them what options exist. One of the most important lessons I learned is that you can be involved in research without having to be a researcher.”

Samantha Graham, Enterprise Network Manager of Anglia Innovation Partnership, shone a light on the different services, facilities and skills that a fledgling company emerging from research needs to succeed.

She said, “When researchers have an idea for a business they don’t really know where to go for support on things like patenting their intellectual property (IP), creating a web site, designing a brand, raising finance or establishing industry partnerships. The support network we are building at Norwich Research Park has to support these very real needs and that means great job potential.”

Sarah Bennion, Finance Director at Norwich Bioscience Institutes (NBI) Partnership, manages the finances for the four research institutes at Norwich Research Park, the John Innes Centre, The Sainsbury Laboratory, Earlham Institute and Quadram Institute.

She explained, “Finance is really important in science as so much of it is publicly-funded from Government so accountability is key. My job is to take care of the finances so that the researchers can focus on what they do best without any distractions. Whilst my expertise is in finance, I still feel involved in being part of something really worthy and it is very rewarding to know we are supporting our scientists.”

Gurpinder Singh Sidhu, a postgraduate researcher at the John Innes Centre, talked about his exciting work at the interface of computational sciences, physics and biology.

He said, “I love working in science because I like solving complicated problems. I think the only two qualities you need to succeed in science are curiosity and a drive for learning. If you have those, you can gather the skills and knowledge needed to investigate a problem and help advance our knowledge of this world.”

Elissa Manzi, is a lecturer in Speech and Language Therapy at UEA, specialising in stroke rehabilitation and brain trauma.

She said, “The therapy I deliver crosses many streams of science, both biological and neurological. Many people are unaware how varied speech and language therapy can be and that we can work with people at all stages of life, from neo-nates to end of life care. I want to raise awareness of the opportunities speech and language therapy offers as a career. As well as the medical and scientific aspects, you also need a certain amount of creativity to tailor therapy to each individual. What we do really does make a difference to people’s lives.”

Suzanne O’Donovan, from SRA Architects, talked about how architects design buildings for the science sector that are inspirational, beautiful, sustainable and safe.

She said, “I think back to when I was young and the value of being given a steer on where to look for a career. There isn’t just one path into any job and I think it is important that we break down some of the misperceptions that exist around science. We need to inspire young people and get them interested in all of the opportunities available to them.”

Alex Mackay, Construction Director at R G Carter, gave an overview of the specialist aspects of building premises for science-based research.

He said, “I have been involved in building projects at Norwich Research Park for 20 years. When embarking on a build for science it is very important to understand what you are housing and the specific requirements of the organisation and its people who will be working in it. It is incredibly rewarding to finish each job knowing that you have played a role in supporting world leading research to take place in Norwich.”

Adrian Ramdass is a Lead Nurse Endoscopy Services at the Quadram Institute/Norfolk and Norwich Hospital.

He said, “One of the most important jobs we have is to generate sufficient interest amongst young people so that they can replace us when it’s our time to retire! It’s not just nurses and doctors working at the hospital, it’s physiotherapy, IT support, communications and lots more disciplines. Most people don’t see half of what goes on behind the scenes to make the hospital run smoothly. It’s a very rewarding environment to work in, alongside so many different talented people.”

The event was well received by those that attended. Parent, Antony James, said, “It’s been an eye-opening event and it is great to have direct access to the speakers. Their message, that as long as you have a passion for science there is a pathway for you to work in the sector, is a powerful one.”

Paul Pearson, 16, of Wherry School Sixth Form, said, “I found the event to be very informative and I have established an interest in this field, especially in microbiology. I found it to be very educational and a really good introduction to what Norwich Research Park offers in terms of careers.”

Kings Lynn Enterprise Park

More than a business park, King’s Lynn Enterprise Park is a dynamic hub designed for high-growth industries, collaboration, and sustainable living.

Set in a scenic riverside location with seamless regional and global connectivity, our 15-hectare site offers ready-to- develop plots within a thriving enterprise zone. Backed by government investment and integrated into a growing community, we provide businesses with the space, support, and infrastructure to shape the future of the region.

Read more about the KLEP here

Your Competitors Are Winning on Social Media—Here’s How to Catch Up FAST!

You KNOW social media is important for your business. But who has the time to post every day, engage with followers, and keep up with trends? (Spoiler: most small biz owners don’t!)

The longer you leave it, the harder it gets. Your competitors are showing up, building trust, and driving sales—while your socials gather dust.

We take the stress off your plate! Smash Marketing creates engaging, results-driven content that attracts the right audience. No fluff, just real growth.

Monthly meetings, no long contracts, and a team that actually listens to what you need.

Let’s make your socials work for YOU! Get in touch today. Visit https://smashmarketing.co.uk/services/social-media-marketing-services/ to learn more

We won an award at the Apprenticeships Norfolk Awards 2025!

We are proud to announce that we have won the prestigious ‘Medium-sized Apprenticeships Employer of the Year (50-249 employees)’ award at the Apprenticeships Norfolk Awards 2025.

The ceremony took place on Wednesday, 12th February at Norwich City Football Club, where our HR Director, Estee accepted the award on behalf of the company.

The Apprenticeships Norfolk Awards celebrate the outstanding achievements of apprentices, managers, mentors, and businesses across the county. This year’s event welcomed around 200 guests to honour the incredible contributions made to apprenticeship programmes.

Estee expressed her gratitude, stating: “We are thrilled to receive this award. Apprenticeships are at the heart of our company’s growth and success. This recognition is a testament to the hard work of our apprentices and the dedication of our team in supporting and nurturing new talent in the manufacturing and engineering industry.”

Apprenticeships Norfolk highlighted the importance of the awards, saying: “Our annual ‘Apprenticeships Norfolk Awards 2025’ shone a light on the exceptional achievements of apprentices, managers/mentors and businesses right across the county – celebrating their successes with around 200 guests at Norwich City Football Club.”

This accolade reflects Warren’s commitment to providing high-quality apprenticeship opportunities and supporting the next generation of skilled professionals in the manufacturing and engineering sectors.

We are immensely proud of this achievement and look forward to continuing our work to create valuable opportunities for apprentices.

Stress Science – Meet Chris

Being called a Stress Scientist was a joke, literally. One of the other dads at the school gate asked me that dreaded question “what do you do”?

I explained that I use biobmarkers to measure your stress and then coach you to perform higher in a sustainable way using science… “so your a Stress Scientist then”. He worked in Marketing and I built a brand. Here’s the brief intro to what I do…

Building a Human Firewall: The Role of Cyber Awareness Training in Organisational Security

In today’s digital age, businesses are relying more on technology and online platforms, making them vulnerable to cyberattacks. Cybercriminals are constantly developing new ways to exploit weaknesses, from phishing scams to ransomware attacks, to gain unauthorised access to sensitive information. Providing cyber awareness training for staff has become essential for organisations of all sizes and across all industries.

Why should your organisation invest in cyber awareness training?

The purpose of cyber awareness training is to provide employees with the necessary knowledge and abilities to recognise and counter cyber threats. This training focuses on informing them about prevalent attack methods, including phishing emails, harmful websites, and social engineering techniques. By gaining an understanding of these attack strategies, employees can enhance their vigilance and decrease their susceptibility to becoming victims of such attacks.

One of the primary benefits of cyber awareness training is that it helps create a “human firewall.” Employees are often considered the weakest link in an organisation’s cybersecurity defences, as they can inadvertently click on a malicious link or download an infected attachment. However, with proper training, employees become the first line of defence, capable of spotting potential threats and reporting them to the proper channels.

Another advantage of cyber awareness training is that it fosters a culture of security within the organisation. By educating employees on the potential risks and their responsibilities in countering them, it encourages the adoption of secure practices like using robust passwords, avoiding questionable links, and maintaining up-to-date software. This collective effort significantly reduces your organisation’s overall risk of a cyberattack.

Additionally, organisations can ensure compliance with industry regulations, data protection laws, and cyber insurance requirements through cyber awareness training. These regulations often stipulate the need to establish security awareness programs for employees. By providing such training, organisations show their commitment to protecting sensitive data and can avoid potential legal and financial repercussions.

What is the best way to deliver cyber awareness training?

Whilst online cyber awareness training offers convenience and flexibility, human-delivered training brings a dynamic edge that boosts engagement and understanding. This facilitates questions, discussions and clarifications which leads to a better understanding and retention of the security concepts, threats and prevention. 

Online training can sometimes be passive, with learners simply clicking through the material without active participation.

Delivered training comes with the added benefit of providing real-time interaction and immediate feedback which creates a more impactful learning experience. These sessions can provide content tailored to the specific needs of the organisation where trainers can address industry-specific threats and answer questions about internal security policies. Online training may be more generic without the nuanced focus that delivered training can provide.

A blended approach to cyber awareness training leverages the strengths of both methods to create a more impactful and comprehensive learning experience. For example, delivered training can be used to introduce key concepts and specific organisational components, and online training can be used to reinforce learning, provide additional resources, and track progress. 

This blended approach can maximise effectiveness and provide scalability to meet your organisation’s changing needs.

Is cyber security awareness just for the office?

The importance of cyber security awareness stretches far beyond the office walls. In today’s digitally connected world, our personal lives are intertwined with online activities, leaving us vulnerable to threats such as identity theft and financial fraud. 

Delivering tailored cyber awareness training which focuses on the personal aspects of cyber security resonates more with employees, and provides a useful context away from the office which is generally more effective in changing behaviour when compared to training which focuses solely on a corporate perspective.

By addressing the personal implication of cyber threats, your organisation can foster a security-conscious culture which extends beyond the workplace. This approach helps safeguard employee’s personal lives and strengthen the overall cyber security posture of your organisation by reducing threats entering through employees’ personal devices and online activities.

The modern workplace must view cyber awareness training as more than just a recommended practice; it is an indispensable investment. By equipping employees with the necessary knowledge and abilities to recognise and counter cyber threats, organisations can fortify their security and preserve the trust of their customers and stakeholders. 

It is vital to understand that cybersecurity is a collective duty, and each employee holds a significant responsibility in safeguarding the organisation’s digital prospects. An effective cyber awareness training platform will empower employees to recognise threats and reduce risky behaviours, forming an extra layer of cyber defence.