Member News

Commuter emissions reduction specialist Mobilityways has been honoured with a King’s Award for Enterprise for Sustainable Development.

Mobilityways is one of 252 organisations nationally to be recognised with a prestigious King’s Award for Enterprise. Announced on Monday 6 May, Mobilityways has been recognised for its excellence in sustainable development, due to its commitment to zero carbon commuting. The company’s climate tech, which enables employers to provide full visibility of commuting challenges and solutions, is the only software solution dedicated to decarbonising the commute. Mobilityways was recognised with the Queen’s Award for Enterprise for Sustainable Development in 2019. Each award win allows use of the Queen’s/King’s Award emblem for five years, meaning Mobilityways has now immediately earned the right to continue using the royal Awards emblem for a further five years. Employing 40 people, Mobilityways was founded as Liftshare in 1998 and enables large employers to measure, reduce and report their commuter emissions with its suite of climate-tech solutions. Julie Furnell, Managing Director of Mobilityways, said: “It is a true honour to be recognised with a King’s Award for Enterprise for Sustainable Development. Winning the Award is a testament to our relentless dedication to revolutionising commuting. “At Mobilityways, we’re not just creating innovative climate tech solutions; we’re helping influence how people can travel more sustainably. As an SME, this recognition underscores our commitment to partnering with large employers to make a tangible impact on realising the art of the possible and decarbonising the commute.” The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II by recognising outstanding UK businesses. The Award programme, now in its 58th year, is the most prestigious business award in the country, with successful businesses able to use the esteemed King’s Awards Emblem for the next five years. Applications for King’s Awards for Enterprise 2025 open on His Majesty The King’s Coronation, 6th May 2024 For more information, visit https://www.gov.uk/kingsawards-for-enterprise.

Captain Fawcett Ltd, the King’s Lynn based gentleman’s grooming company, was delighted to host a delegation of 30 members from the Marijampolės Rotary Club of Lithuania, who were in the UK visiting the Priory Rotary Club King’s Lynn.

Arranged with Gintaras Ginčius of the Marijampolės Rotary Club, the trip to Captain Fawcett HQ reciprocated the Right Hand Man’s visit to the Lithuanian Parliament last year. The Right Hand Man (as Captain Fawcett company founder Richie Finney is known) visited Lithuania in 2023 during ‘The Great Expedition’, a monumental motorcycle road trip which saw the indefatigable Finney riding solo through 27 countries, covering over 12,500 miles in just 10 weeks. The ‘Great Expedition’ was undertaken to celebrate and cement real life connection with barbershops and brand distributors on their home territory, including Lithuania. Richie Finney said “Of all the countries I visited on last year’s somewhat madcap Great Expedition, Lithuania was a particular delight. Not only is it the birthplace of some key Captain Fawcett team members, it is also a hugely welcoming country with Baltic hospitality being simply second to none! It was a privilege for Fawcett HQ to return such warm friendship with a personal tour of Captain Fawcett’s Marvellous Barbershop Museum and copious cups of Rosie Lee! “It goes without saying that international friendship is intrinsic to the proud outward looking Hanseatic heritage of King’s Lynn, shaping our seaport identity and economy through centuries of maritime commerce. Captain Fawcett is delighted to honour that long tradition and celebrate enduring bonds forged through centuries of global trade and cultural exchange. “Suffice to say, a great time was had by all! Valio!” A spokesperson from Marijampolės Rotary Club said “Whilst visiting the United Kingdom, it was a great opportunity to visit Captain Fawcett and learn about the business of creating cosmetic products for men, tour the Museum and see the production company at work. Thanks to the whole team at this unique place for their warm welcome and very interesting excursion.”

The University of East Anglia (UEA) has supported local company Snack Creations to gain a grant of almost £300,000 to facilitate an innovative project that could transform the company’s healthy snacks business through the introduction of cutting-edge Artificial Intelligence (AI) technology. The funding has been awarded by the UK’s innovation agency, Innovate UK, through the agri-tech and food tech Launchpad scheme – which was set up to support outstanding innovation projects led by agritech and agrifood businesses in the east of England. Gordon Chetwood, Managing Director of Snack Creations, commented: “As a leading global innovator at the forefront of the healthy snacks market, we’re always looking at ways of improving. Through this project, we’ll work with world-leading experts from the University of East Anglia (UEA) over 18 months, with the grant divided between us and UEA. “The project is about introducing data-driven decision-making through the very latest Artificial Intelligence and Machine Learning technologies. This has the potential to be truly transformational, enabling us to develop new healthy snacks products even quicker and more efficiently, as well as reducing waste.” Professor Sheng Qi, Professor of Pharmaceutical Material Science and Technology from the University of East Anglia, supported the bid for funding and will be working on the 18-month project, which is due to go live later this year. Professor Sheng Qi commented: “It’s always rewarding to see our work having an impact beyond the world of academia and we are delighted that this funding bid was successful. As the number-1 ranked university in England for the quality of our research into food and agriculture, we work with a wide range of partners on a local, national and global scale.” Innovate UK will be launching the next – and likely final – funding stage of the Agri-Tech and Food Tech Launchpad on 7 May and the funding window will close on 19 June. Agri-tech and agri-food businesses in the east of England will be able to bid for up to £300,000 of grant funding for a collaborative R&D project – building consortia with researchers, academics, charities and larger corporates. To explore ways of accessing UEA’s world-leading expertise – including support for collaborative funding bids – contact business@uea.ac.uk.

In an era marked by relentless digital advancements, the importance of cybersecurity has never been more pronounced. Businesses face a myriad of cyber threats, ranging from sophisticated hacking attempts to unsuspecting phishing scams. To counter these evolving dangers, organizations invest in cybersecurity training to arm their employees with the knowledge and skills needed to navigate the digital landscape securely. However, the traditional approach of conducting cybersecurity training once a year is proving to be inadequate in today’s fast-paced and dynamic cyber threat environment. In this comprehensive exploration, we delve into the shortcomings of annual cybersecurity training and advocate for a proactive, real-time approach to cybersecurity education. The Limitations of Annual Cybersecurity Training: Annual cybersecurity training sessions have become a routine ritual in many organizations. Employees mark their calendars, attend the sessions, and often perceive them as obligatory checkboxes rather than valuable learning experiences. The challenges posed by annual training sessions are multifaceted and require careful consideration.

1. Lack of Engagement: One of the primary drawbacks of annual cybersecurity training is the lack of engagement from employees. Many view these sessions as tedious and time-consuming, leading them to rush through the material without truly internalizing the key concepts. As a result, the retention of critical cybersecurity practices and awareness levels remains subpar.
2. Limited Behavioural Impact: Despite investing time and resources in annual training, the tangible behavioural changes among employees are often minimal. Merely completing a training session does not guarantee that individuals will apply cybersecurity best practices consistently in their day-to-day activities. The disconnect between training content and practical implementation hampers the effectiveness of these initiatives.
3. Static Nature: Cyber threats evolve at a rapid pace, rendering static, once-a-year training modules outdated and insufficient. New attack vectors, malware variants, and social engineering tactics emerge regularly, necessitating a continuous learning approach to stay abreast of the latest cybersecurity trends and defences.

The Need for a Proactive, Real-Time Approach: Recognizing the limitations of annual cybersecurity training, organizations must pivot towards a proactive, real-time approach to cybersecurity education. This transformative shift is centred on several key principles and strategies that resonate with employees and drive meaningful behavioural change.

1. Interactive Learning Experiences: Instead of monotonous slide presentations or lengthy videos, interactive learning experiences captivate employees’ attention and foster active participation. Gamification elements, simulated phishing exercises, and scenario-based simulations can make cybersecurity training engaging and memorable.
2. Microlearning and Bite-Sized Content: Breaking down cybersecurity concepts into digestible, bite-sized modules facilitates better knowledge retention and application. Microlearning modules can be delivered periodically throughout the year, reinforcing key cybersecurity principles without overwhelming learners with information overload.
3. Real-Time Feedback and Coaching: Providing real-time feedback and coaching empowers employees to correct their cybersecurity practices immediately. Automated feedback on simulated phishing attempts, personalized security tips based on user behaviour, and regular security check-ins contribute to building a culture of continuous improvement and vigilance.
4. Integration with Daily Workflows: Seamlessly integrating cybersecurity education into employees’ daily workflows ensures relevance and applicability. Contextual training materials, policy reminders during relevant tasks, and secure coding practices embedded within development environments promote cybersecurity awareness as a natural part of job responsibilities.

Empowering Employees for Enhanced Cyber Hygiene: The ultimate goal of cybersecurity training is not merely compliance but the cultivation of robust cyber hygiene habits among employees. By empowering individuals with the knowledge, skills, and tools needed to identify and mitigate cyber risks proactively, organizations can significantly enhance their overall security posture.

1. Risk Awareness and Decision Making: Through ongoing training interventions, employees develop a heightened sense of risk awareness regarding potential cyber threats. They learn to discern suspicious emails, recognize phishing attempts, and verify the authenticity of digital communications before taking action, thereby reducing the likelihood of falling victim to cyber attacks.
2. Data Protection and Privacy: In an era marked by data breaches and privacy concerns, educating employees about data protection best practices is paramount. Training modules focused on secure data handling, password hygiene, encryption protocols, and compliance with regulatory standards instil a culture of data stewardship and confidentiality across the organization.
3. Cybersecurity Culture and Collaboration: Beyond individual behaviours, cybersecurity training contributes to fostering a culture of collective responsibility and collaboration. When employees understand the shared impact of their actions on organizational security, they are more inclined to collaborate across teams, report security incidents promptly, and actively contribute to threat intelligence sharing efforts.

The Role of Technology and Continuous Evaluation: Technology plays a pivotal role in modern cybersecurity training initiatives. Leveraging advanced learning management systems (LMS), interactive training platforms, simulated environments, and analytics-driven insights enables organizations to deliver personalized, targeted training experiences. Continuous evaluation through knowledge assessments, skill-based simulations, and phishing readiness tests allows organizations to measure the effectiveness of training programs and identify areas for improvement. In conclusion, the era of relying solely on once-a-year cybersecurity training has passed. To combat the ever-evolving cyber threat landscape effectively, organizations must embrace a proactive, real-time approach to cybersecurity education. By engaging employees with interactive learning experiences, reinforcing cybersecurity principles through microlearning, providing real-time feedback and coaching, and integrating training into daily workflows, businesses can empower their workforce to adopt and maintain robust cyber hygiene practices. At Uptech Ltd, we are committed to partnering with organizations to design and implement comprehensive cybersecurity training programs that drive meaningful behavioural change and enhance overall security resilience. Get in touch with us today to embark on your journey towards a cyber-resilient future.

Highbury Recruitment are proud to be sponsors of the Sprowston ‘Falcons’ Youth team. Congratulations to the Falcons U10 team for reaching the semi-finals!

We couldn’t be prouder of your hard work and dedication. This season has been nothing short of fantastic, and we’re thrilled to see your efforts pay off. Keep up the great work!

Blackwell’s new Matrix foiler has proved itself equally useful for its laminating as its foiling

Blackwell Print has refreshed its digital printing lineup following its management buyout (MBO) in June 2023.

The commercial printer, based in Great Yarmouth, has replaced two Xerox Versant 3100s with brand-new Versant 4100 XLS engines with vacuum feeder for large sheets, that were installed in December and March. March also saw the purchase and installation of a Vivid Matrix Metallic 370 digital foiler, and the firm has put an order in for a new Horizon BQ-270 binder. Both machines are intended to bring work back in-house for Blackwell, according to managing director Tom Davison. He told Printweek that the overall investment package would help Blackwell boost its turnover, aided by a new hire in its sales department last month. He said: “Before Covid, we were just under £2m turnover, but we had around 28 staff, so were quite highly over-leveraged at the time.” Since then, the company has changed dramatically: now on a basis of £1.3m, it is served by just eight staff. “We’re in a far better gear to move forward. Ideally, within a year or two, we’ll get back to £2m. Our new salesperson will focus entirely on winning new business, and has already started to yield results, so if he achieves his goals, we should be around £1.7m by the end of the year, and that should put us on a good footing in the new year.” The new equipment will be key in helping Blackwell Print achieve this mission profitably. The firm offers a range of services, including litho, digital, large-format and photo printing. The new Versants, replacing two end-of-life engines, have already impressed with the vacuum feeder for long sheets. While the 3100s had been able to print these longer sheets, accurate registration had been difficult, Davison said. “We could print long sheets, but it was a very Heath Robinson [mechanism] – it was quite temperamental, but the 4100s have completely overhauled the process. “The top tray is now a proper vacuum-fed tray, which allows us to move up to the heavier-weight stocks and do full landscape work, which is highly requested. It has certainly made a big difference,” he said. Getting the Matrix foiler has likewise been good for the firm, with the machine getting equal use as embellisher and laminator. “It’s something we’ve always been keen on, but we used to put all our foiling work out [to trade printers]. That’s fine when you’ve got pallets of it, but when you have shorter runs, it becomes unviable,” he said. Impressed by a demonstration, Blackwell Print made the purchase and has taken the foiling work in-house, as well as taking short-run lamination work off its industrial Autobond laminator. Davison said: “When the digital department needed 250 business cards laminated, it was frustrating because you had this huge monster of a machine designed to run pallets of work interrupted with tiny little jobs. “[The Matrix] is a lot more efficient, too, with a warmup time of just 10-15 minutes compared to over an hour – if we had to turn on the Autobond specifically, it’s quite a consideration for the energy.”

“As a specialist in the design and installation of signage, which includes billboards, here’s our #hottake on the latest marketing ploy from the grocery retailer Waitrose. Residents in the south London borough of Wandsworth expressed concern over a new billboard by the supermarket giant Waitrose which appeared to be falling off its bracket at a rather alarming angle. Of course, those in the advertising industry understood well the tactics played by the retailer. We’ve all heard the old adage that there’s no such thing as bad publicity. Getting the public to talk about your brand is always the end goal. The latest stunt deployed by the Waitrose marketing team reminds us of the hack used by baristas at Starbucks a few years ago, with the supposed deliberate misspelling of customers’ names on cups going viral on social media. Whether real or fake, strategies like these create organic, repeated media coverage and for free. As signage specialists, what do we think about the latest advertising stunt from Waitrose? Our primary concern is safety. Whilst we understand that the promotional and advertising aspects of our customers’ signage is the most important to them, the safety surrounding installation is paramount to us. Above all else, eliminating the risk of danger or harm to the public must always be taken into account during any signage project. So long as all safety measures are accounted for, then this controversial sign from Waitrose has met the brief. Do we like it? That’s another post for another day.”

The first quarter of the business year is off to a flying start for the King’s Lynn based Gentleman’s Grooming company, Captain Fawcett, with a triple whammy of recognition for exporting success.

Highly Commended in the Department for Business and Trade 2024 ‘Made in the UK, Sold to the World Awards’ Captain Fawcett Ltd is hugely proud to be Highly Commended in The Department for Business and Trade 2024 Made in the UK, Sold to the World Awards, announced this week. Now in their second year, the Awards recognise and celebrate the global trading success of small businesses from across all Nations and regions of the UK. Captain Fawcett founder Richie Finney says: “To be recognised in such outstanding company is truly a huge honour, shared by the whole Fawcett team, both those working here in Norfolk and also our highly esteemed colleagues, friends and distributors across the globe. Our thanks to the Department for Business and Trade for their invaluable guidance and support.” Marco Forgione, Director General of the Institute of Export & International Trade commented: “The evidence continues to tell us that businesses that trade internationally are more sustainable, more resilient, more innovative, employ more people and, ultimately, are more profitable.” Richie Finney says: “Not only do export markets form almost 80% of Captain Fawcett’s annual revenue, having a wide international customer base was transformative when bricks and mortar trading stalled during the Covid pandemic. Indeed, as all efforts shifted online, we achieved record sales. “New UN figures show the UK was the 4th largest exporter of goods and services globally in 2022, moving up from 7th in the rankings in 2021. The potential for businesses based in the East of England to achieve economic growth and expansion opportunity through international trade is incredibly exciting.” Department of Business & Trade Export Champion 2024/25 In addition, and for the 5th consecutive year, Captain Fawcett is enormously proud once again to be a Department of Business & Trade Export Champion 2024/25. If you’re based in the East of England, do connect with Captain Fawcett to learn more about selling internationally. Or contact the Department for Business and Trade (DBT) which has a wide range of free guidance, services and experts available to help unlock new opportunities and grow overseas sales at GREAT.gov.ukhttp://great.gov.uk/. ‘Men’s Grooming Products of the Year’ in the Corporate LiveWire Global Awards Finally, for the second year in a row, Captain Fawcett has won ‘Men’s Grooming Products of the Year’ in the Corporate LiveWire Global Awards category. An incredible 31,287 candidates across various sectors were nominated by readers and contributors of Corporate LiveWire publications. The ultimate winners are selected by a distinguished panel of judges. A Corporate LiveWire spokesperson said: “The team felt Captain Fawcett was once again the strongest entrant in the category. We are pleased to recognise Richie and the company’s hard work.” Richie Finney said: “It must be emphasised, the whole Captain Fawcett crew shares the plaudits for simply magnificent teamwork through good times and bad. It is a delight for our mutual efforts to be recognised. With an extraordinary number of nominations across so many dynamic sectors, it’s truly an honour for our Norfolk based company to emerge victorious among such a brilliant array of outstanding global enterprises.”

FLANNELS has opened the doors to its new 20,000 sq. ft store in Chantry Place. With a carefully curated edit of luxury and contemporary brands, FLANNELS has become one of the most exciting players in the luxury industry, housing the biggest names in luxury fashion, as well as an evolving roster of new and emerging labels.

FLANNELS is a super-inclusive, multi category retailer, that’s reviving in-store experiences and bringing luxury to everyone. Lauren Barrie, Group Head of Retail, Luxury & Premium, says: “We’re really proud to open our next Regional boutique in the heart of Norwich. As we continue to expand and develop our vision, the store brings to life the FLANNELS brand in a physical space – providing an engaging shopping destination, with the biggest brands in luxury fashion and contemporary streetwear all under one roof.” Paul McCarthy, general manager at Chantry Place, said: “Flannels brings the best of luxury and designer brands to Norwich. This is a huge milestone for us and will put Norwich firmly on the map for designer fashion and beauty. We can’t wait for visitors to see the new store.” For more information on Chantry Place, visit www.chantryplace.co.uk or follow @chantryplacenorwich on social media.

The company opens a store with a selling space close to 400 m2, which will stock the Woman line. The store opening is part of Mango’s expansion plan in the United Kingdom. Mango closed 2023 with 60 points of sale in the United Kingdom and has an e-commerce business through its own online channel and other marketplaces. Mango, one of Europe’s leading fashion groups, is strengthening its presence in the United Kingdom with a new store in Norwich. The new store will be located on the upper ground floor of Chantry Place shopping centre. The store, with a selling space of close to 400 m2, exclusively stocks the Woman line and features the New Med store concept, inspired by the Mediterranean and characterised by the spirit and freshness of the brand. Sustainability and architectural integration are key to this new design, which is why new stores feature elements such as eco-efficient lighting and heating and ventilation, and a design which incorporates sustainable materials such as natural paint. “The United Kingdom is one of our priority markets for Mango’s international growth. Our opening in Chantry Place will help us consolidate the Mango brand in the country,” says Daniel López, director of expansion and franchising at Mango. Paul McCarthy, general manager at Chantry Place, comments: “Mango is a fantastic addition to our fashion line-up, giving our visitors more choice when shopping with us. More news on the opening date of Mango will be announced soon.” Mango, one of Europe’s leading fashion groups, is a global company with design and creativity at the heart of its model and a strategy based on constant innovation, the pursuit of sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2023 with a turnover of 3.1 billion euros, with 33% of its business coming from the online channel, and a presence in more than 115 markets. The company has been present in the United Kingdom since 1999. At the end of 2023, the company had 60 points of sale in the country and an e-commerce business through its own online channel and other marketplaces. For more information on Chantry Place, visit www.chantryplace.co.ukhttp://www.chantryplace.co.uk or follow @chantryplacenorwich on social media.

In the past two decades, mobile devices have transformed from simple communication tools into essential daily companions that influence virtually every aspect of modern life. For a high percentage of people nowadays the first thing they look for when they get up from the desk, chair, sofa is their mobile phone. In some cases it is for security but for the majority it has become habit. From how we work and play to how we connect with others and consume information, the smartphone has become a pivotal centrepiece. We ran a poll on LinkedIn a few weeks ago, asking, other than the standard use of a mobile phone, what is your primary use nowadays, the results are below and can also be found here

However, while these devices offer numerous benefits, they also come with a set of implications that are worth discussing.   The Multifaceted Use of Mobile Devices Today

1. Communication Revolution: Mobile devices have evolved from providing basic voice calls to enabling a multitude of communication forms, including video calls, text messages, emails, and instant messaging on a variety of platforms.
2. Information and Education: With access to the internet, smartphones put an infinite resource of information at our fingertips. This accessibility has revolutionised education and self-learning, providing opportunities to people in even the most remote locations.
3. Business and Work: The rise of mobile technology has led to the concept of ‘anywhere, anytime’ work. Professionals can manage emails, attend meetings, and complete tasks on-the-go, vastly increasing productivity but also blurring the lines between work and personal life.
4. Social Networking: Social media platforms have seen explosive growth, largely driven by mobile device usage. This has changed how we socialise, how we share and consume content, and even how we perceive the world and ourselves.
5. Health and Wellbeing: Mobile devices deliver health-related innovations from fitness tracking apps to telemedicine, improving access to health resources and personal wellness monitoring.

  The Implications of Mobile Device Usage

1. Privacy Concerns: As we integrate smartphones deeper into our lives, privacy issues escalate. The vast amount of personal data stored on and accessed by our devices makes them targets for data breaches and surveillance.
2. Health Impacts: Despite their benefits in health tracking, mobile devices can also contribute to issues like poor posture, eye strain, and even psychological effects such as addiction and increased anxiety.
3. Environmental Impact: The rapid turnover rate of mobile devices contributes to electronic waste, and the demand for rare earth elements used in their production has significant environmental implications.
4. Social Changes: While enhancing connectivity, mobile devices can also lead to increased feelings of isolation and a decrease in face-to-face interactions. The spread of misinformation through social platforms is another growing concern.

  Navigating Through the Mobile Landscape To maximise the benefits and minimise the drawbacks of mobile technology, it is crucial for users to be informed about managing privacy settings, understanding the health implications, and making environmentally conscious choices. Conclusion The story of mobile devices is one of profound empowerment and complex challenges. As technology continues to evolve, so too will the ways we use and manage these powerful tools. Staying informed and mindful about the use of mobile technology is more important than ever, ensuring it enhances rather than dictates the quality of our lives. This dialogue is essential not only in tech circles but also in everyday conversations as we navigate the ever-expanding digital landscape. Follow our blog and join the conversation on social media as we explore more about the dynamic world of mobile technology.

New Anglia Growth Hub is organising six new courses for businesses, including how to target your perfect customer, customer engagement, develop your sales strategy, brand storytelling, AI and feeding the algorithm. You can sign up for one or for all stand-alone sales and marketing workshops, which are held in person in Cromer, Great Yarmouth and King’s Lynn. The courses are fully-funded for Norfolk businesses and led by industry experts and trainers Andrew Hayward and Leyla Hussein from Hayward Miller Ltd. Find out more about the high value and high reward workshops and book your free place.   Artificial Intelligence in Marketing – Your Best, Worse Kept Secret! Sign up to this course and harness the potential of Artificial Intelligence (AI) without losing that ‘human touch’. What role does artificial intelligence play in modern marketing strategies? It will cover:

• How AI is not just a buzzword, but a pivotal tool in the marketer’s toolkit.
• How AI is revolutionising customer engagement, data analysis, content creation and enhancing efficiency.
• The latest AI tools and technologies that are reshaping the marketing landscape.

Business support service, New Anglia Growth Hub, is organising the fully-funded course so you can sign up to the workshops for free. Book AI in Marketing course Cromer 7^th May Kings Lynn 23^rd May ✔ Feedback to its courses has been excellent with 100% very satisfied participants who benefitted straightaway. For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by Department for Levelling Up, Housing and Communities.   Target your perfect customer & create sales pipeline course Are you ready to take your sales to the next level? Business support service, New Anglia Growth Hub, is organising this course and you can sign up for free. This session allows owners and managers to understand what works and why, and what did not go as expected and why. We then drill into future direction and building a profile for a perfect prospect for growth. The course will be delivered by sales expert and trainer Andrew Hayward from Hayward Miller Ltd. Quotes from course participants ‘I actually had a list of people ready… but for some reason I was dragging my heels. Now, I have done it and two people have booked in to speak with me! Once again thanks for the inspiration which has led to motivation.’ ‘Excellent day. Useful information delivered in a relaxed and confident manner. Looking forward to getting some of this started!’ Book Target you perfect customer & create a sales pipeline course Cromer 1^st May King’s Lynn 13^th May For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by the Department for Levelling Up, Housing and Communities.   Power up your branding and storytelling skills Tell your story and bring your business to life. We have all heard about branding and storytelling but how do you get your story across to your customers when you just don’t know where to start? Sign up to the Art of Brand Storytelling course and you learn how to create a killer brand story and captivate you audience at digital marketing. Ideal for SMEs looking to elevate their brand presence in a crowded digital marketplace and create an authentic identity. We know you have to tick off many actions on your to-do list but this course can help you reach more customers and grow your business. Business support service, New Anglia Growth Hub, is organising the course and you can sign up to the workshop for free. Book The Art of Brand Storytelling course Kings Lynn 13^th May ✔ Feedback to its courses has been excellent with 100% very satisfied participants who benefitted straightaway.  For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by Department for Levelling Up, Housing and Communities.   Feeding Algorithms This session is an introduction to anyone looking to navigate the ever-evolving landscape of digital marketing algorithms. Find out which algorithms power today’s most influential digital platforms. The course will cover:

• From search engines, email marketing to social media channels, understand how these complex systems work and how you can tailor your digital marketing strategies.
• Actionable tips for optimising content, enhancing visibility and driving engagement.
• Running campaigns and keeping up with the latest tech updates.

Business support service, New Anglia Growth Hub, is organising this course and you can sign up for free. Book Feeding Algorithms course Great Yarmouth 10^th May Kings Lynn 30^th May Cromer 6^th June For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by Department for Levelling Up, Housing and Communities.   Customer Engagement Have you always wanted to get to know your customer better, understand the customer journey and create greater response? This workshop will guide you through the creation of a sales plan, sales approach, warm leads, creating an impression with your sales approach and then a practice and improvement practical. Business support service, New Anglia Growth Hub, is organising this course and you can sign up for free. Feedback to the course has been excellent with 100% very satisfied participants who benefitted straightaway. Quote from participant ‘I really enjoyed the course yesterday. It flowed so well and was really interesting and useful. I just have to tell you about my success just now. I thought, before my 10am meeting, I’d have a try at a warmed prospect. So I spoke directly with the correct person – he answered the call. And got to the point of offering our next public course. He said he’s willing to close down for the day, to have them trained and we now have a date and an agreement for a factory visit to check out the training space.’ Customer Engagement – Read more about the course and book! Cromer 9^th May Kings Lynn 21^st May For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by Department for Levelling Up, Housing and Communities.   Develop your Sales Strategy Take time out for just one day to do vital development work on your sales strategy and action plan that can support your business growth long term. This session shows you how a pipeline works, how to test and measure results, why some salespeople seem very successful and some always fail, how to focus on an efficient sales process for your company and product or service. As well as researching the data and not wasting time with outdated sales perceptions. Business support service, New Anglia Growth Hub, is organising this course and you can sign up for free. Feedback about the course has been excellent with 100% very satisfied participants who benefitted straightaway. The fully-funded course will cover: – Building your sales pipeline – Communication – Create your pitch – Speed up the sales process – Test & Measure – The ideal client – Market research your target database. You will come away inspired and will be ready to take action! Book Develop your Sales Strategy course Kings Lynn 29^th May Cromer 3^rd June For more details about events, business support and growth programmes visit New Anglia Growth Hub’s website. Funded through the UK Shared Prosperity Fund by Department for Levelling Up, Housing and Communities.