Member Training: Building a Brand and Marketing Your Business the Starbucks Way – Norwich

Building a Brand and Marketing Your Business the Starbucks Way

Ever wondered how the big brands made their name stick out above the rest? Wondered how they made their brand successful and created their huge successes? And do you want to know how to make the same successful decisions for your company? If so, then this workshop is for you.

Ashley Riley, of Ashley Communications, has created this excellent opportunity to understand how one global supergiant brand ‘Starbucks’ created their brand and marketed their way to world domination. Unpicking their successful strategies, Ashley will highlight the key aspects that led two teachers and a writer from Seattle, Washington, develop 1 coffee shop into a chain of 28,218 locations worldwide in less than half a decade.

He will highlight how these same successful strategies can be applied to an array of different businesses and no matter the size, and send you away planning your own businesses brand and marketing revolution.

Who is this For?

This is an ideal workshop for owners, directors or those involved with developing and managing the marketing strategies of their organisation. It is for those with some understanding of marketing and brand, but would like to understand how successful brands have made their mark and turned this into successful business strategies and how this can be applied in smaller businesses.

Agenda for the Day:

9:15 – 9:30 Registration, Tea & Coffee

9:30 – 9:45 Welcome, H&S & Growth Hub ‘Who are we and how can we help’*

9:45 – 9:55 Building a Brand and Marketing Your Business – what we’ll achieve together today*

9:55 – 10:15 Starbucks – building success one cup of coffee at a time*

10:15 – 10:45 Why your brand is so important in 2018*

10:45 – 11:05 Tea, Coffee and Snacks

11:05 – 11:30 How to define your brand in 3 easy steps*

11:30 – 11:55 communicating your message – key skills*

11:55 – 12:25 Social Media – turning your business around*

12:25 – 12.45 How to build and sustain real trust in your business*

12:45 – 13:00 – Q & A*

Total hours: 3hr 45mins – *IDB = 3hrs 20mins

The workshop will start at 9:15am for registration and start promptly at 9:30am. The day will conclude at 1pm. This will provide you with 3hours 20mins of information, diagnostic and brokerage delivery and support.

Funded by the European Regional Development (ERDF) Fund, this rare opportunity is free to attend!

About the Trainer: Ashley Riley (www.ashleyrileycommunications.co.uk)

Ashley Riley is the Managing Director of a national award winning strategic communications agency. Ashley has worked in the NHS as a Children’s Nurse, was an Adviser to an Member of Parliament in the Blair Years, co-authored a book that changed the landscape for school meals, led international campaigns for a global charity in Europe, Africa, Asia and the US and Directed the Communications at London Stansted Airport which was home to over 10,000 staff and saw 23 million passengers a year pass through their gates. His business works with clients across the UK and his weekly video blog #LifeofRiley was viewed over 50,000 times on Facebook in 2017. He lives in the Midlands with his wife Sharon and children Flossy 6 and Teddy 3.