Do you wish you could write great and engaging content for your website, blog, newsletter, or for a successful press release? Or do you lack confidence with writing or interviewing people for content?
If you answer yes to any of the above, this interactive and full-day workshop is ideal. This workshop is a masterclass to help you define your and your businesses and key message for the content you are working on, understand what makes good content for the press and readers and learn to prepare to carry out an interview to use for quotes, which help to make more engaging content.
This full day will enable you develop your writing skills and learn about targeting to a readership, therefore maximising the chances of achieving positive publicity. It really is a workshop you can’t afford to miss if you want to increase your chances for enagaing customers and the press.
Who is it For?
The course is suitable for business owners, managers or employees who are, or may be, required to write promotional material, press releases, articles or online content such as websites and blogs.
Content of Workshop
Agenda
09:00-09:15 Registration, Tea and Coffee
09:15-09:30* Welcome, H&S and Growth Hub ‘Who are we and how can we help’
09:30-11:00* • What the press wants • What makes a good story? • Defining your key messages • Writing a targeted press release.
11:00-11:15 Refreshment break
11:15-12:30* • Writing an article • Writing for social media • What now? How are you going to use your new writing skills? • Workshop evaluation.
12:30-13:30 Lunch
13:30-15:00* • Introductions (as interviews)
• Ways to use interviews • What makes a good story/relevant interviewee? • Defining your key messages • Planning an interview
15:00-15:15 Refreshment break
15:15-16:45* • Practice interviews • Using interviews and quotes in articles • Using quotes for social media • What now? How are you going to use your new writing skills?
16:45-17:00* Q&A
17:00 Close
*This event will provide 6 hours and 15 minutes of information, diagnostic and brokerage support and advice. This event is only able to be free due to ERDF Funding.
Course Objectives
At the end of the sessions each participant will: • Have increased awareness of the opportunities for publicity for themselves and their business, in the press and online • Be able to identify what makes a good PR opportunity • Be able to plan a feature and how to write it • Understand the requirements of a news release (including quotes, photographs etc) • Understand the needs of different audiences and how to write interesting copy • Learnt tips from a professional and experienced writer • Be able to identify what makes a good and relevant interviewee • Understand the need for balance and fairness
• Know how to identify and use client/customer endorsements • Be able to plan an interview and successfully carry it out • Know how to write-up an interview or use quotes • Understand the needs of different audiences • Have learnt tips from a professional and experienced interviewer
Participants will each receive a pack of specially written course support
Workshop Facilitator/Trainer – Rachel Sloane – www.rachelsloane.co.uk Rachel is an award-winning broadcaster in both commercial radio and BBC local radio, who produces corporate and training videos and writes features and reviews for magazines, newspapers and websites.
A qualified trainer (City and Guilds 730 – Further Education Teachers Certificate) she has over thirty-five years’ experience of training adults through the lively, challenging but enjoyable, practical workshops.
She is the author of the training e-book “The Useful Guide to Handling the Press and Media”(publisher: The Business Learning Foundation). Rachel has an established profile as an after-dinner and conference speaker, and as a cruise ship lecturer. She gives ongoing publicity support to the High Sheriff of Suffolk, Suffolk Community Foundation and the Suffolk Historic Churches Trust.
Simple Guides to Making Tax Digital, Cloud Accounting, Data and APIs
“HMRC’s ambition is to become one of the most digitally advanced tax administrations in the world, modernising the tax system to make it more effective, more efficient and easier for customers to comply.”
Taken from the www.gov.uk/ website as at 15.8.19 (link here)
Did you know that from April 2019 Making Tax Digital (MTD) for Business systems will become mandatory to meet your VAT obligations?
This means that any entity, whether a sole trader, partnership, company, charity or landlord that makes VAT-able supplies above the VAT threshold (currently £85,000 turnover), will be required to submit their VAT return using functional compatible software that is compliant with HMRC’s new MTD reporting system. The Government’s main objective of MTD is to plug the £3.5bn gap that is generated by mistakes made on VAT returns whilst also saving time for both HMRC & taxpayers.
So the digital revolution is coming and it will affect you and your business, even if not right now, in the near future. Already we control our own personal accounts and finances online. We nearly all use online banking, credit checkers and perform BACS payments. Nearly all of us agree it does make our life easier and makes information quicker and easier to obtain. So why should we be treating our businesses any different?
Who is it for?
If you fall above the VAT registration threshold or will have done by April 2019; want to get ahead of the game or feel you just want to know more and ask questions of those who can advise you, then this is definitely the event for you.
Our informative and engaging specialists will help debunk the myths surrounding MTD and demystify Cloud Accounting, showing you how it works, what benefits it will bring to you and your business and how simple it can be to use.
Alongside this they will help you understand the new applications available to assist businesses manage and control their finances. There is a world of options and opportunities out there and our digital specialist will help identify a few and highlight their strengths and weaknesses and show you how to assess their suitability for your needs.
With demonstrations of different processes and software alongside the facts, our team hopes to present you with a fair and honest presentation of MTD, Could Accounting, Data and Business APIs.
Take this chance to get a great overview of the online financial revolution which can benefit your business and ask questions of our experts during and after the event.
This event is currently fully booked if you are interested in attending either register on the waiting list or we are running the same workshop in Stowmarket on 2nd october; Ipswich 4th October.
Making Your Digital Activity Work For You – Create & Curate Campaigns
This intensive full day workshop is packed full of great practical, tactical and strategic advice on how to ensure that your business makes more money online across a range of digital marketing channels. Throughout this day you will gain insight on how to understand your audience and how to create and curate the right content to attract them, keep them and convert them!
This is a great opportunity to access enterprise level training through the partnership with Cooksey Consultancy.
Who is it for?
The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for those with a respobsibility for online marketing platforms (such as social media and websites) that want clarity on how to increase their online presence and increase customer engagement. This is designed for SMEs targeting growth in particular.
Course Level
The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.
Inward Processing Relief (IPR) and Outward Processing Relief (OPR) are methods of obtaining relief from Customs duties, and in some cases VAT. Both procedures can be beneficial to a Company in relation to cash flow together with the possibility of more competitive pricing.
This course helps companies work through the process of applying for authorisation, the necessary information required internally to ensure a good audit trail so that returns are completed on time.
Personnel who are involved with Shipping and Accounts should attend this course to learn how to take advantage of these duty relief procedures.
By the end of the course the delegates will be able to have an understanding of:
the advantages of claiming IPR or OPR
the custom regimes and the ‘Tariff@
the documentation required to claim IPR and OPR
Date: Thursday 20 November 2014Venue: 9 Norwich Business Park, Whiting Road, Norwich NR4 6DJTime:1.00pm – 4.30pmPrice: Members £112+VAT, Non Members £140+VAT
One of the ‘core 10’ courses accredited by the British Chambers of Commerce (BCC). Candidates achieving Pass or Merit in the course will receive a certificate. Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade
Please Note – members will receive an invoice in the usual way. Non Members must pay in advance and will receive a receipted invoice by return.
Cancellation Policy – 15% of fee payable if delegates cancel more than 7 days in advance, if less than 7 days full fee payable
Understanding The Key Facebook Tools For Your Business
Facebook is the largest social network in the world and has now surpassed 1.4 billion users worldwide. Understanding how to use Facebook effectively is great way to market your business to your target audience. This Facebook workshop has been designed to give you an introduction to Facebook and the various tools available for your business to use.
During the workshop there will be time allocated for you to work on your Facebook account, putting into practice key learnings drawn from the mornings session.
Who is this for?
This is predominantly for business owners and directors, whether B2B or B2C, who want to use Facebook as one of their marketing strategies
Agenda and Timings for the Day
09:00-09:15 Registration and Tea and Coffee
09:15-10:15 Understanding the key tools – part 1
Business Profiles
Business Pages
Groups
Events
Advertising
Connecting To Your Clients
Understanding Your Facebook Audience
Customer Communication
10:15 – 11:00 Update your Facebook profile & pages
11:00-11:15 Break and Refreshments
11:15-11:45 Understanding the key tools – part 2
Facebook Page Algorithms
Images &Videos
Reviews
Page Insights
12:15 -12:45 Update your Facebook profile & pages
12:45-13:00 Q&A and Close*
This event is 3hour 45mins hours in duration and will provide 3hrs and 30mins of Information, Diagnostic and Brokerage (IBD*). This is equivalent to £175.00 worth of State Aid (196.47 Euros as at August 2018). We are able to deliver this is free of charge to you with thanks to funding from the European Regional Development Fund.
Social media is the ‘hot topic’ for marketing these days. If you aren’t on Facebook, Instagram, Twitter or LinkedIn amongst others, you aren’t visible they say. Well some of that might be true and having to consider all of these on a budget is a scary thought.
The truth is, like all marketing you need to understand your customer, their behaviours, your product and the desired outcomes in order to choose the right social media platform(s) for your business (sometimes you will only need to do one really well). If you do this, you can be very effective working with a tight budget.
Need to Know Marketing have constructed the ideal workshop to help you pinpoint the most cost effective, time efficient ways to use social media for your business. Now isn’t that worth knowing?
Chris from Need to Know Marketing will highlight how successful strategies can be applied to an array of different businesses no matter the size and send you away planning your own businesses social media revolution, all on a budget. He has worked with small businesses, SME’s and large corporate enterprises, all with various budgets.
Bringing success to these various businesses hasn’t been based on the size of the business. It’s been based on applying successful scaleable marketing techniques, which he is looking forward to sharing with you.
Aims to provide delegates with the required level of training, skills and knowledge in First Aid, and comply with the requirements of the Health and Safety (First Aid) Regulations 1981.
Suitable For
Successful delegates will be awarded a certificate of competence accredited by Qualsafe Awards who are recognised by Ofqual. It is valid for three years.
Course Venue
Open courses are held regularly at our training venues in Norwich, Norfolk and Cambridge, Cambridgeshire. Alternatively, courses can be arranged at your own site anywhere in the UK (subject to suitability).
Syllabus
Introduction to first aid
Incident management and safety
The unconscious patient
Major illness: diabetes, heart attack, stroke
Fractures and dislocations
Head Injuries
Eye Injuries
Simple record keeping & first aid equipment
The legal framework for first and in the workplace
Basic life support
Use of AED
Control of bleeding and shock
Major Illness: epilepsy, allergic reactions
Burns and scolds
Poisons and harmful substances
Basic casualty handling
Knowledge and skills assessments
“Good course with refreshing content. Great value for money.”
“The use of video clips really helped. The course was a good pace and the content was made interesting. It’s the most enjoyable First Aid course I have attended in 20 years.”
The seminar highlights the company’s and the individual’s legal responsibilities when declaring cargo to HM Revenue and Customs and explains complicated procedures, which may save companies time and money when exporting/importing cargo.
By the end of the course the delegates will be able to:
Have an understanding of the role of HMRC, rules of origin and Intra EC Trade
Have an understanding of customs procedures and the UK trade tariff
Have an understanding of the different duties payable and how to calculate them
Date: Thursday 11 September2014Venue: 9 Norwich Business Park, Whiting Road, Norwich NR4 6DJTime: 9.00am – 12.30pmPrice:Members £112+VAT, Non Members £140+VAT
One of the ‘core 10’ courses accredited by the British Chambers of Commerce (BCC). Candidates achieving Pass or Merit in the course will receive a certificate. Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade
Please Note- members will receive an invoice in the usual way. Non Members must pay in advance and will receive a receipted invoice by return.
Cancellation Policy- 15% of fee payable if delegates cancel more than 7 days in advance, if less than 7 days full fee payable
Aims to update and requalify existing first aiders to the required level of skill and knowledge in first aid, in accordance with the requirements of the Health and Safety (First Aid) Regulations 1981.
Successful delegates will be awarded a certificate of competence accredited by Qualsafe Awards who are recognised by Ofqual. It is valid for three years.
Course Venue
Open courses are held regularly at our training venues in Norwich, Norfolk and Cambridge, Cambridgeshire. Alternatively, courses can be arranged at your own site anywhere in the UK (subject to suitability).
Syllabus
Introduction to first aid
Incident management and safety
The unconscious patient
Major illness: diabetes, heart attack, stroke
Fractures and dislocations
Head Injuries
Eye Injuries
Simple record keeping & first aid equipment
The legal framework for first and in the workplace
Basic life support
Use of AED
Control of bleeding and shock
Major Illness: epilepsy, allergic reactions
Burns and scolds
Poisons and harmful substances
Basic casualty handling
Knowledge and skills assessments
“2nd course with Norvic and still very good training – excellent”
“Would definitely recommend Norvic Training”
“I have been doing First Aid for 33 years and it was the best course I have been on.”
e-zCert is the way forward as far as export documentation is concerned and now that the system has been upgraded, it’s never been easier.
Rather than having to post your documents to us or physically visiting our office, you can apply for your documents online!
This half day workshop will physically show you how to apply for your documents. A laptop will be set up and the trainer will go through the process step by step.
All the main apsects will be covered including how to add and remove users.
Applications that will be looked at are:
E C Certificate of Origin
Arab Certificates of Origin
EUR1’s
ATr’s
Upload Documents
NEW for 2015 – ATA Carnets
Date:Thursday 5 March 2015Venue:9 Norwich Business Park, Whiting Road, Norwich NR4 6DJTime:9.30am – 12.30amCost: Members £28+VAT, Non Members £35+VAT
Please Note – Members will receive an invoice in the usual way. Non Members must pay in advance and will receive a receipted invoice by return.
Cancellation Policy – 15% of fee payable if delegates cancel more than 7 days in advance, if less than 7 days full fee payable.
Location: Carrowbreck House, 7 Carrowbreck Road, Norwich, NR6 5FA. This course has been designed to ensure that all employees are aware of their own safety and the safety of customers, contractors and the public. It is applicable in any workplace and the training can be adapted to meet specific needs. This course enables attendees to understand the principles of Health and Safety, contribute to any Health and Safety Management system, develop an understanding of the responsibilities placed on employers and employees, develop an understanding of hazard, risk and the main causes of harm to workers, acknowledge the importance of following systems, procedures and rules and understand how individual action can reduce risks to health and safety. Duration: One-day course (9:00am – 4:30pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Lunch provided: On full day training courses a sandwich/roll or salad lunch with crisps and cake or fruit will be provided. Refreshments will be available throughout the duration of this course. Please note that it is a requirement of the awarding body, that we need to see photographic proof of identity of each candidate before they can be entered into the exam, for example, passport, driving licence, student union card or work pass. Course Content Legislation Health Safety Welfare The workplace and workplace equipment Risk assessment Manual Handling Hazardous substances Ergonomics and work station design Transport and vehicles Noise and vibration Subject to passing a 20 question multiple choice exam paper delegates will gain the Level 2 Award in Health and Safety in the Workplace. You will be given a Health and Safety manual to take away and keep after the course for future reference. Course Cost – £100 – £110 per person. For any enquiries or more information, please contact us on 01603 788950 or email carrowbreck@broadland.gov.uk