Creating Great Online Content

Mastering SEO Content in the Age of AI

As artificial intelligence continues to reshape the online content landscape, it’s more important than ever for businesses to understand how to create content that not only resonates—but ranks.

This comprehensive session is designed specifically for micro to medium business owners and marketing managers across Norfolk. Whether you’re new to SEO or looking to refine your strategy, you’ll gain practical insights into how to make your website stand out in an increasingly automated world.

What you’ll learn:

• The true meaning of ‘optimisation’ and how it applies to your website content
• How to identify and use different types of keywords effectively
• The impact of AI on content creation—and how to stay ahead
• How to build a robust content strategy that delivers results
• Why blogging remains a powerful tool in the era of AI-powered search

Meet your trainer: Kieran McLoone

With over eight years of experience in digital marketing, Kieran McLoone has crafted everything from print campaigns to paid advertising copy. He’s passionate about helping businesses turn quality content into consistent revenue—and in this session, he’ll share the techniques that make it happen.